Kenneth Bailey
Bentonville
Summary
Strategic eCommerce and category management leader with a proven track record of driving digital growth, optimizing assortments, and building high-impact supplier partnerships. Elevated eCommerce penetration from 20% to 30% and delivered double-digit online comp growth by leading digital strategies across 72 supplier partners and implementing rigorous performance standards. Generated more than $4M in incremental sales through data-driven assortment optimization, captured emerging market opportunities that produced nearly $1M in new revenue, and secured meaningful profit expansion through strategic supplier negotiations. Recognized for aligning cross-functional teams, leveraging analytics to inform decision-making, and executing growth initiatives that consistently outperform market trends.
Overview
6
6
years of professional experience
Work History
Current Role
MDP- Cat 10 Power Equip – Tools - Auto
- Current
- Elevated eCommerce penetration from 20% to 30% and drove double-digit online comp growth by architecting a digital growth strategy across 72 supplier partners, enforcing strict launch readiness and performance standards.
- Generated +$4M in incremental sales by optimizing the Category 10 assortment; rationalized 77 underperforming SKUs and introduced 148 high-demand items that achieved 1.88x the sales productivity of replaced products.
- Captured a critical market shift from traditional generators to portable power stations; partnered with EcoFlow to expand the assortment, driving $960K in incremental sales and 40% YTD supplier growth despite a declining broader category.
- Secured +$100K in annual profit through strategic cost and commercial term negotiations with a top-tier generator supplier, leveraging competitive market data to deepen supplier investment.
- Scaled strategic brand partnerships by deploying an online onboarding playbook; accelerated the launch of Senix to generate +$500K in sales within its first few months.
- Designed a category-first digital shopping experience for generators, partnering with Site Merchandising, MAP, and suppliers to implement use-case-driven content that boosted conversion and product discovery.
- Created a cross-functional merchandising playbook that aligned Replenishment, Pricing, MAP, and external vendors, streamlining launch execution and visibility for multiple concurrent growth initiatives.
- Formulated a comprehensive category assortment roadmap backed by rigorous competitive benchmarking and member demand trends to guide supplier line reviews and online investment strategies.
Owner / Entrepreneur
D&S Mobile Detailing
01.2020 - 01.2024
- Developed business plan to secure financial backing from investors. Secured funding and paid back the initial $10,000 investment in 6 months.
- Engaged clients in the design and development process tailored to serve their individual needs. Grew reoccurring key client list to over 50 in 4 years.
- Established marketing strategies, such as social media campaigns, to promote the business. Business has grown to over $40,000 in annualized revenue.
- Identified and recruited staff members and created effective training programs to ensure the retention of talent.
- Implemented systems for tracking sales performance and analyzing data trends in order to maximize profitability. Profit has exceeded original plan by over 55%.
- Analyzed competitor's pricing and product offerings in order to remain competitive within the market. Focused on high touch personalization and exceeding customers' expectations vs. simply a disruptive price.
Front End Associate
Walmart
01.2020 - 01.2021
- Demonstrated adaptability in the rapidly changing retail environment.
- Cultivated working relationships with peers and leaders taking on extra responsibilities before assigned.
- Provided product knowledge to customers as needed.
Education
Bachelor of Science - Business - Entrepreneurship
University of Arkansas
Fayetteville, AR05-2025
Skills
- ECommerce & Omnichannel Growth Strategy
- Strategic Planning & Execution
- Category Assortment Optimization
- Supplier Partnership & Joint Business Planning
- Data Analytics & Performance Management
- Cross-Functional Leadership
- Process Improvement & Operational Excellence
Timeline
Owner / Entrepreneur
D&S Mobile Detailing
01.2020 - 01.2024
Front End Associate
Walmart
01.2020 - 01.2021
Current Role
MDP- Cat 10 Power Equip – Tools - Auto
- Current
Bachelor of Science - Business - Entrepreneurship
University of Arkansas