Hi, I’m
Laura Gutierrez
CABA
Summary
Communications specialist with skills in English and Spanish and experience navigating international culture. Career focused on creating new strategies and initiatives in communications and marketing of tourism products. Expertise in integrated marketing, public relations, tourism, entertainment, translations, content creation, marketing, and communications.
Offering a strong strategic thinking and analytical skills foundation, with a keen interest in learning and growing within the industry. Bring the ability to quickly grasp complex concepts and translate them into actionable strategies that align with business goals. Ready to use and develop critical thinking and problem-solving skills
Developed strategic skills in a dynamic and fast-paced environment, focusing on market trends and consumer insights. Leveraged data-driven analysis and creative problem-solving to drive successful outcomes. Looking to transition these valuable skills into a new field, contributing to innovative and growth-oriented projects.
Medical background with a degree in Physical Therapy
Overview
35
years of professional experience
Work History
Streetbees
Field Operations Strategist
01.2022 - Current
Job overview
- Collaborated with cross-functional teams to develop and execute strategic initiatives aligned with organizational objectives.
- Provided actionable insights based on data-driven analysis, enabling informed decision-making across all levels of the organization.
- Implemented innovative solutions for optimizing processes, resulting in increased efficiency and reduced costs.
- Engaged in continuous process improvement efforts that led to more efficient workflows saving both time and resources.
La Cita de las Americas
PR Manager & Senior Coordinator
01.2014 - 09.2021
Job overview
- As a dynamic Senior Buyer Coordinator, I expertly managed a team of in-country coordinators, overseeing buyer recruitment and fostering strong media connections to elevate event promotions.
- With a keen eye for design and engaging storytelling, I ensured captivating content creation across social media channels and newsletters to generate excitement for the event.
- Entrusted with the responsibility of maintaining and updating La Cita's website and news blog, I seamlessly integrated captivating narratives, visuals, and multimedia content to create a compelling and immersive digital experience for our audience.
- Monitored industry trends to identify opportunities for proactive media outreach campaigns.
- Developed relationships with key industry influencers to expand reach and credibility.
- Organized and managed special events, including press conferences and product unveilings, generating buzz and excitement around new offerings.
- Cultivated positive working relationships with journalists, resulting in increased coverage opportunities for clients.
- Developed crisis management plans, allowing for quick response time in challenging situations.
- Raised brand awareness through consistent marketing efforts and product campaign launches.
Experience Kissimmee
PR Manager Argentina
10.2018 - 06.2020
Job overview
- As the PR Representative for Experience Kissimmee in Argentina, I spearheaded strategic public relations campaigns to increase brand awareness and boost tourism to the region. My key responsibilities included managing media relations, crafting press releases and promotional materials, coordinating media events such as press and fam trips, and monitoring and analyzing media coverage. Additionally, I managed the PR budget, collaborated with internal and external teams for integrated marketing initiatives, and maintained up-to-date knowledge of industry trends and competitor activities to enhance our PR strategies continuously.
- Managed crisis communications, mitigating potential damage to company reputation.
- Collaborated with marketing teams to align PR objectives with overall business goals.
- Created compelling content for various platforms, increasing engagement and visibility.
Valencia College
Sales Representative for Valencia College with Boleto Dorado Tour Operator
01.2016 - 03.2020
Job overview
- Generated additional sales opportunities with upselling and cross-selling techniques.
- Expanded customer base through cold calling, networking, and relationship building.
- Conducted product demonstrations to educate customers on features, benefits, and competitive advantages.
- Collaborated with marketing to create impactful promotional materials for increased brand awareness.
Coca Cola Orlando Eye
PR Manager for Argentina and Colombia
01.2017 - 12.2017
Job overview
- Increased brand awareness by developing and implementing strategic public relations campaigns.
- Monitored industry trends to identify opportunities for proactive media outreach campaigns.
- Organized and managed special events, including press conferences and product unveilings, generating buzz and excitement around new offerings.
- Created compelling content for various platforms, increasing engagement and visibility.
Visit Orlando
PR Manager Argentina
01.2011 - 01.2015
Job overview
- I effectively promoted the destination by establishing valuable media contacts with leading trade and consumer outlets.
- Through expertly designed and distributed press releases, tailored to the unique needs of each media platform, I successfully heightened Orlando's exposure and captured compelling stories.
- Organized targeted FAM Tours with prominent media outlets, I further solidified positive relationships and showcased Orlando's undeniable appeal to the Argentinian market.
- Negotiated partnerships with key stakeholders that led to mutually beneficial outcomes.
- Managed crisis communications, mitigating potential damage to company reputation.
- Secured media coverage for clients through targeted press releases and media pitches.
- Cultivated positive working relationships with journalists, resulting in increased coverage opportunities for clients.
- Conducted market analysis and monitored competitive activity.
Orlando Tourism Office
PR Assistant for Orlando Tourism Office in Argentina
12.2008 - 12.2011
Job overview
- Organized and executed successful PR events, such as press conferences and product demonstrations, increasing brand exposure.
- Established strong media relationships through regular communication and networking events.
- Secured high-profile speaking opportunities for company executives at industry conferences and events, positioning them as thought leaders within their field.
- Maintained up-to-date media lists for outreach efforts, ensuring accurate targeting of relevant journalists and influencers.
- Provided support during trade shows by managing booth set-up logistics and coordinating media interviews for company representatives.
- Maintained and updated media contact lists and databases for ease of access.
Rehab Net Corp
Vice President
07.1994 - 07.1999
Job overview
- In July 1994 I was a co-founder of a rehabilitation company dedicated to providing contract physical therapy services for different Home Health Agencies in the Metro Orlando Area: Interim Healthcare, Orlando Regional Hospital and Care One Home Health Services.
- The company relocated to Fort Lauderdale to fulfill a contract with First Choice Home Health and expanded operations in the outpatient rehabilitation area with three onsite locations for patient care and research for the US Veterans Administration contracted by Best Care Services.
American Embassy Buenos Aires
Contractor at USFCS
12.1989 - 12.1998
Job overview
- As a contractor for the Commercial Section of the American Embassy, I played a vital role in fostering trade relations between the United States and Argentina.
- I effectively supported commercial advisors by preparing crucial information, coordinating strategic events, and facilitating Gold Key programs for matchmaking business opportunities.
- By aligning US and Argentinian businesses with complementary interests, my efforts contributed significantly to bolstering economic ties, promoting the exchange of products, and advancing mutual business prospects between both countries.
- Collaborated with cross-functional teams to ensure seamless project execution and delivery.
- Created and managed project plans, timelines and budgets.
West Gables Rehabilitation Hospital
Staff Physical Therapist
05.1993 - 07.1994
Job overview
- Physical Therapist in charge of the Skilled Nursing Facility Department
- Updated professional knowledge by attending conferences, workshops, and seminars, sharing insights gained with colleagues to foster a culture of continuous learning and development.
- Promoted team efficiency by assisting colleagues with challenging cases or workload fluctuations as needed.
- Maximized functional independence among geriatric patients using age-appropriate interventions designed specifically for their unique needs.
- Served diverse populations including orthopedic injuries, neurological conditions, and post-surgical recoveries to provide comprehensive care for various patient needs.
- Increased patient satisfaction by providing empathetic care and addressing individual concerns during treatment sessions.
Doan Inc. Rehabilitation Services
Staff Phisical Therapist
06.1993 - 06.1994
Job overview
- I performed duties as a Home Health Physical Therapist working in the expansion of patient care in rural areas.
- Responded sensitively and competently to service customers with diverse cultural backgrounds.
- Developed strong relationships with clients through consistent communication and attentive customer service, resulting in increased overall satisfaction.
- Participated in team-building activities to foster teamwork and collaboration.
- Established and maintained strong relationships with colleagues through regular meetings and communication.
- Collaborated with colleagues on various projects, sharing knowledge and expertise while working together towards common objectives.
- Developed and improved time management and organizational skills to maximise personal productivity.
- Maintained strict adherence to industry regulations, ensuring compliance with all relevant laws and guidelines for business operations.
- Enhanced client satisfaction by providing personalized support and promptly addressing inquiries.
Education
University of El SalvadorBuenos Aires, Argentina
Physical Therapist from Physical Therapy
12-1991
University Overview
- VI Symposium of Sport Medicine (Metropolitan Association of Sport Medicine - Buenos Aires- Argentina)
- Argentine Symposium of Physical Therapy (Argentine Association of Physical Therapy)
- Orthopedics of the Spine (Meditea Electromedicine - Buenos Aires - Argentina)
- Argentine Symposium of Physical Therapy (Argentine Association of Physical Therapy)
- Preparatory Course for the Florida Physical Therapy License Certification Exam (International Education Resources (Marriott Hotel- Orlando- Florida- USA
- Eccentric Training - Myth vs Reality (Neuro Medical Systems - Mercy Hospital - Miami-Florida- USA)
- PNF 1 - Proprioceptive Neuromuscular Facilitation (The Institute of Physical Art, Northern Community College, Annandale, VA- USA)
- Evaluation and Treatment of the Shoulder (Parkway Regional Medical Center, North Miami Beach, Florida, USA)
- PNF Gait (The Institute of Physical Art, Emory University Hospital, Atlanta, Georgia, USA)
- Iontophoresis and other Treatments (Empi -Renaissance Hotel - Orlando - Florida - USA
- PNF II: Neuroclinical Applications (The Institute of Physical Art - Health South Rehab Center- Cuttler Ridge, Florida- USA)
- Functional Orthopedics (The Institute of Physical Art, Memorial Center- Jacksonville- Florida - USA)
- Education and Training of the Lumbar Spine (The Institute of Physical Art - Health South Rehab Center- Cuttler Ridge, Florida- USA)
- Maitland - Australian Method for the Evaluation and Treatment of the Spine (Cayuga Professional Education Assoc. - Baptist Hospital - Miami- Florida - USA
- Soft Tissue Mobilization (Home Study Program - Clinician´s View - Plantation- Florida - USA
- Maximizing Earnings in Geriatric Rehabilitation (GNI- Embassy Suites Hotel- Alexandria - VA- USA)
- CTI: Cervical - Thoracic Integration (Ben - El Therapeutics -Long Island - New York- USA)
- Functional Mobilization of the Upper Quadrant (The Institute of Physical Art - Genesis Rehabilitation - Midwestern University - Downer´s Grove - IL- USA
- Functional Mobilization of the Lower Quadrant (The Institute of Physical Art - Grand Canyon University - Phoenix - AZ - USA)
- Weight Lifting Training Certification (International Weight Lifting Association - Gold Gym - Miami - FL- USA)
- Introduction to the Manipulation of the Spine (University of St. Augustine - North Broward Hospital - Pompano beach - FL- USA)
- Treatment for the Pelvic Floor Muscles Dysfunction (Southern Biofeedback Corp. Melbourne - FL- USA)
- Physical Therapy for the Pelvic Floor Muscles Dysfunction (Women´s Hospital - Baton Rouge- LA - USA)
- Women´s Health: Obstetrics and Gynecology Course (Baptist Hospital - Miami - FL - USA
- Lymphedema Treatment: Upper and Lower Extremities (North American Seminars - Florida Medical Center - Lauderhill- FL - USA
- NCSF Personal Trainer Certification (West Palm beach - FL - USA
- Update course for physical therapists on blood pathogens, HIV/AIDS, domestic violence, medical errors.(Online Course - INFORMED)
- Annual Symposium of Brain Injuries (Baptist Hospital - Miami - FL - USA
- CPR Training Certification
Skills
- Public Relations
- Marketing of Tourism Products
- Communication Skills
- Trade Show Organization
- Bilingual English - Spanish
- Media Relations
- Communication and Presentations
- Newsletter design
- Media Trained
- Translations ENG/SPAN
- Tourism and Hospitality Management
- Event Planner
- Data analytics
- Brand strategy
Training
- Tourism and Hospitality Management, Tourism ManagementTourism and Hospitality Management, Tourism Management2020 - 2020Florida Atlantic University
- Foundations: Data, data everywhere (Google)
- Cint Exchange Certification (CINT)
- Beginners Guide to Data and Data Analytics by SF Data School (Udemy)
- The Ultimate PR Masterclass (Udemy)
- EducacionIT Online Marketing
- Show credential
- Social Media and Communities (Next U University)
- Online Media Training - Self Confidence - Self Promotion Udemy Sept2021
- The Ultimate PR Masterclass Udemy Sept2021
- Fbk Ads and Google Ads- DomestiK July2020
- Tourism and Hospitality Management - Florida Atlantic University Mar2020
- Hootsuite Social Media Trends Seminar for2020 Jan2020
- REDIRP - Red Iberoamericana de Profesionales en Relaciones Públicas Neurocomunications and Sales - Introductory Course Jan2020
- Mario Caira Coach for Public Speaking - www.mariocairaoratoria.com Media Training for Public Speaking Jan2020
- REDIRP - Red Iberoamericana de Profesionales en Relaciones Públicas Neuro-Experiential Oratory Feb2019
- IAFI - Instituto Americano de Formación e Investigación Oratory and NLP May2018
- Robin Laight Capacitaciones en Comunicaciones Event Organization and Social Media Jun2016
- Universidad de Buenos Aires Introduction to Events Organization Dec2015
Languages
Spanish
Native language
English
Proficient
C2
French
Elementary
A2
Timeline
Field Operations Strategist
Streetbees
01.2022 - Current
PR Manager Argentina
Experience Kissimmee
10.2018 - 06.2020
PR Manager for Argentina and Colombia
Coca Cola Orlando Eye
01.2017 - 12.2017
Sales Representative for Valencia College with Boleto Dorado Tour Operator
Valencia College
01.2016 - 03.2020
PR Manager & Senior Coordinator
La Cita de las Americas
01.2014 - 09.2021
PR Manager Argentina
Visit Orlando
01.2011 - 01.2015
PR Assistant for Orlando Tourism Office in Argentina
Orlando Tourism Office
12.2008 - 12.2011
Vice President
Rehab Net Corp
07.1994 - 07.1999
Staff Phisical Therapist
Doan Inc. Rehabilitation Services
06.1993 - 06.1994
Staff Physical Therapist
West Gables Rehabilitation Hospital
05.1993 - 07.1994
Contractor at USFCS
American Embassy Buenos Aires
12.1989 - 12.1998
University of El Salvador
Physical Therapist from Physical Therapy
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