Leanna Sevak
Bentonville,AR
Summary
Proactive and goal-oriented professional with excellent time management and problem-solving skills. Known for reliability and adaptability, with swift capacity to learn and apply new skills. Committed to leveraging these qualities to drive team success and contribute to organizational growth.
Overview
23
23
years of professional experience
Work History
EMAIL & SMS MARKETING SPECALIST
DaySpring Cards
04.2020 - Current
- Plan, implement, schedule, and execute daily relevant, personalized email & SMS marketing campaigns to achieve sales targets for DaySpring.com
- Focus on bringing a One DaySpring message to our consumers for each organization (DaySpring, (in)courage, wholesale and Mary & Martha)
- Work closely with marketing ops lead, creative team & merchandising team to request development of digital marketing graphics for various marketing programs & site updates
- Recommend product changes to enhance customer interest and maximize sales
- Implement & schedule automation for email & SMS marketing campaigns, ensuring timely delivery and maximum engagement
- Monitor performance of email & SMS marketing campaigns, making necessary adjustments for optimization
- Analyze campaign performance and generate reports detailing successes and areas of improvement
- Ensure marketing database is well-maintained and segmented effectively for targeted marketing activities
- Conduct A/B testing on various email & SMS campaigns to determine most effective strategies for engagement and conversion
- Train additional team members/members of the organization on use of marketing automation tools and best practices
ASSOCIATE PRODUCT MANAGER II
DaySpring Cards
11.2018 - 04.2020
- Led and executed greetings program development
- Researched and analyzed products, markets, and consumers to understand the influences that impact consumer behavior and decision-making
- Reviewed samples to ensure accuracy, cost, materials & design were all correct
- Defined problems, collected data, established facts, and drew valid conclusions based on sales and results from previous model line
- Analyzed market trends, competitor habits and sales performance to make informed product recommendations and then made decisions based on financial goals established for brand or product
- Collaborated with senior product managers to determine product positioning, vision, and direction
- Determined product pricing and approved special pricing when necessary
- Cultivated business partnerships to build lasting relationships with internal and external parties
PRODUCT STRATEGY MANAGER
Outdoor Cap Co
08.2017 - 11.2018
- Managed and coordinated product lines, including price point considerations
- Analyzed sales data and customer history to build a cohesive, customer relevant line
- Collaborated with sales and the design team to ensure the best possible line is presented to each customer
- Responsible for presenting product line to customer and sales team
- Managed accounts by planning and tracking the development schedule to ensure timely completion of product development
- Worked with Order Management and teams to ensure customer ship dates were met
VP ASSISTANT
Walmart
05.2016 - 08.2017
- Supported Merchandising PMO Team of 130
- Managed VP & Directors calendars; coordinate all appointments and meetings
- Compiled highly confidential information
- Expense reports and invoice processing
- Technical Coordinator for full team
- Coordinated Associate Relations events & meetings
RETAIL OPERATIONS COORDINATOR
Premier Concepts
02.2002 - 04.2016
- Facilitated professional communication, both written and verbal, between executives and field employees
- Tracked special projects and communicated important information between Account Executives and field personnel
- Investigated and analyzed productivity to identify and resolve issues
- Implemented new departmental procedures for more efficient training of sales team
- Compiled and analyzed data by utilizing pivot tables, vlookup, and macros to identify trends in sales and communicate findings with key stakeholders
- Merged data from separate reports to build a complete collection of information
- Led a team of two associates within the retail operations team to ensure goals and performance expectations were met
- Designed business materials such as business cards, envelopes, letterhead, etc
Ministry Team Leader
DaySpring Cards
01.2021 - Current
- Coordinate efforts in the company to give employees opportunities to volunteer throughout the year.
- Connect & Supply information about current ministry partners to the whole company.
- Organize end-of-year company meeting on the difference contributions made and source new ministry partners for the coming year
Employee Recognition Committee
DaySpring Cards
03.2019 - Current
- Meet with committee to review nominations of employees for company wide recognition
- Present awards quarterly and yearly to employees in companywide meeting
Mission Leader
One to the Other Ministries
06.2008 - Current
- Help Lead Large Groups of Youth & Young Adults across the globe in efforts to spread the gospel, while meeting physical needs in the community
- I.e., medical clinics, food & clothing distribution, Bible & prayer resources, etc
Education
Photography -
Northwest Technical Institute
Springdale, AR01.2012
Religious Studies -
University of The Nations - Youth With A Mission
01.2002
General Studies -
Northwest Arkansas Community College
Rogers, AR12.1999
Skills
- Proficient in Word
- Proficient in Excel
- Proficient in Publisher
- Proficient in Outlook
- Proficient in Sailthru
- Proficient in Attentive
- Basic knowledge of Power Point
- Basic knowledge of Photoshop
- Good Analytics
- Data Mining Skills
- Detail-Oriented
- Excellent Communication Skills
- Budget management
- Attention to detail
- Teamwork and collaboration
- Leadership
- Team motivation
Timeline
Ministry Team Leader
DaySpring Cards
01.2021 - Current
EMAIL & SMS MARKETING SPECALIST
DaySpring Cards
04.2020 - Current
Employee Recognition Committee
DaySpring Cards
03.2019 - Current
ASSOCIATE PRODUCT MANAGER II
DaySpring Cards
11.2018 - 04.2020
PRODUCT STRATEGY MANAGER
Outdoor Cap Co
08.2017 - 11.2018
VP ASSISTANT
Walmart
05.2016 - 08.2017
Mission Leader
One to the Other Ministries
06.2008 - Current
RETAIL OPERATIONS COORDINATOR
Premier Concepts
02.2002 - 04.2016
Photography -
Northwest Technical Institute
Religious Studies -
University of The Nations - Youth With A Mission
General Studies -
Northwest Arkansas Community College
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