Lisa Licht
Little Rock
Summary
Seasoned Marketing Professional offering 20+ years of related, business to business experience, results-driven approach and dedication to achieve remarkable client results. Leads routine operations and special projects for new and established customers. Achievements include developing, revamping and strengthening campaigns to drive revenue growth.
I am a detail-oriented individual with exceptional communication and project management skills. Proven ability to handle multiple tasks effectively and efficiently in fast-paced environments. Recognized for taking proactive approach to identifying and addressing issues, with focus on optimizing processes and supporting team objectives.
Overview
15
15
years of professional experience
Work History
Lead Digital Media Consultant
Flypaper Digital Agency
11.2021 - Current
- Developed comprehensive digital media plans, outlining specific strategies and tactics for achieving clients'' desired results within established timeframes and budgets.
- Provided ongoing support to clients throughout the duration of their digital marketing campaigns, addressing concerns promptly and proactively suggesting improvements when necessary.
- Increased client engagement by developing and implementing tailored digital media strategies.
- Enhanced brand recognition for clients by creating visually appealing and optimized content.
- Developed targeted email marketing campaigns to increase customer conversion rates.
- Mentored sales team in honing their skills while also fostering a collaborative working environment among colleagues at all levels within the organization hierarchy.
- Evaluated campaign performance regularly, adjusting strategies as needed based on quantitative results and feedback from stakeholders.
- Boosted audience growth with strategic paid advertising placements on social media channels.
- Expanded clientele base by consistently delivering high-quality work and maintaining strong professional relationships.
- Assisted small businesses in reaching their digital marketing objectives by providing personalized consulting services tailored to their unique needs and goals.
- Strengthened online presence for clients through cohesive branding across all digital platforms.
- Advised clients on best practices in digital media, offering insight into emerging technologies as they became relevant within the industry space.
Campaign Sales Manager
Venture Media - USA Today
06.2016 - 11.2021
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
- Increased sales revenue by developing and implementing effective sales strategies for multiple markets throughout the US.
- Built long-lasting client relationships through excellent customer service and consistent followups.
- Led successful sales teams by providing motivational coaching and performance-based incentives.
- Organized regular sales meetings to review progress, share best practices, and set achievable targets for continued success.
- Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
- Managed key accounts with strategic planning and relationship building, resulting in increased customer loyalty and repeat business.
- Provided ongoing training and mentorship for junior sales staff, fostering professional development and career growth.
- Analyzed market trends to identify new business opportunities, leading to expansion into profitable territories.
- Attended industry events and conventions to expain sales opportunities.
- Implemented CRM systems for better tracking of leads, improving follow-up processes and communication within the team.
- Collaborated with marketing teams to create targeted promotional campaigns, driving customer engagement and sales growth.
- Optimized sales funnel management, enhancing lead generation and conversion rates.
- Negotiated partnerships with complementary businesses, creating synergies and expanding customer base.
- Pioneered adoption of sustainable practices in sales operations, leading to recognition as industry leader in sustainability.
- Developed competitive analysis framework, enabling proactive adjustments to sales tactics and strategies.
- Spearheaded launch of new products, conducting market research and guiding development team on customer needs.
- Exceeded sales targets consistently, through strategic planning and execution of targeted sales initiatives.
- Streamlined sales processes for efficiency, adopting new CRM tools and technologies.
Senior Sales Manager
Gatehouse Media Partners
05.2010 - 05.2016
- Increased overall sales revenue by implementing effective sales strategies and building strong client relationships.
- Collaborated closely with marketing teams to develop targeted campaigns that drove significant increases in qualified leads and overall sales performance.
- Mentored junior sales professionals in advanced selling techniques, resulting in accelerated career progression and enhanced contributions to overall team success.
- Exceeded annual sales targets consistently by maintaining a proactive approach to lead generation and pipeline management.
- Improved customer retention rates by delivering exceptional after-sales support and fostering long-term relationships with key accounts.
- Cultivated a culture of accountability within the sales team by setting clear objectives, providing regular feedback, and recognizing exceptional performance.
- Developed a high-performing sales team through targeted recruitment, comprehensive training, and ongoing mentorship.
- Connected with prospects through trade shows, cold calling and local-area networking.
- Streamlined internal sales processes for increased efficiency, resulting in improved productivity and reduced overhead costs.
- Established a robust CRM system that allowed for accurate tracking of customer interactions, leading to more informed decision-making throughout the entire sales process.
- Spearheaded efforts to penetrate new markets by conducting thorough competitor analyses and developing customized go-to-market strategies.
- Led cross-functional teams to successfully launch new products, ensuring timely market entry and optimal positioning within competitive landscapes.
- Championed the adoption of new sales tools and technologies to modernize operations, improve efficiency, and enhance overall team performance.
- Built relationships with customers and community to establish long-term business growth.
- Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
Education
Bachelor of Arts - Marketing
University of Arkansas
Fayetteville, AR05-1982
Skills
- Online advertising
- Multimedia storytelling
- Influencer marketing
- Interactive content creation
- Search engine optimization
- Conversion rate optimization
- Problem-solving
- Time management
- Attention to detail
- Teamwork and collaboration
- Multitasking Abilities
- Adaptability and flexibility
- Verbal and written communication
- Team leadership
- Team building
- Task prioritization
- Analytical thinking
Timeline
Lead Digital Media Consultant
Flypaper Digital Agency
11.2021 - Current
Campaign Sales Manager
Venture Media - USA Today
06.2016 - 11.2021
Senior Sales Manager
Gatehouse Media Partners
05.2010 - 05.2016
Bachelor of Arts - Marketing
University of Arkansas
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