Lisa Pont

• Analysis, reporting and recommendations for web sites, landing pages and Apps improvements.
• Measurement plans, segments creation.
• Management and interpretation of information with a focus on the business of the client using Google Analytics and Adobe Analytics.

• Analyzed data to identify root causes of problems and recommend corrective actions.

• Created dashboards to monitor and track key performance indicator with Adobe Analytics.

• Monitoring, analysis and reporting of the quality of customer service according to the guidelines proposed by the client (Google)
• Team leadership in the quality area providing feedback, training and personalized monitoring of the performance of each agent.
• Provided regular updates to team leadership on quality metrics by communicating consistency problems or production deficiencies.
• Collected and analyzed activity data from internal dashboards, exporting them and make presentations in order expose this information clearly to the client
• Presentation of results integrating metrics, data and insights collected from internal data in order to improve results and reduce costs.

• Troubleshooting customer issues (including technical problems or inconveniences with the platforms) about Google Ads, Google Ads Editor, Google Analytics, Google Merchant Center and Google Payments Center and also account performance issues to continuously enhance ads.
• Giving advice and assistance to customers, paying attention to special needs or wants.
• Educated customers about billing, payment processing and support policies and procedures.
• Tag implementation using tools like Google Tag Manager
• Design, monitor and optimization of Google Ads campaigns according to the given budget, objectives, goals and target audiences for maximum ROI and results