Summary
Work History
Education
Skills
Certification
ADDITIONAL EXPERIENCE
Timeline
Generic
Lori Avant

Lori Avant

Little Rock,AR

Summary

Results-driven sales leader with a proven track record of surpassing sales objectives. Strategic problem-solver with a keen eye for identifying trends and implementing effective sales strategies. Skilled in building high-performing sales teams and enhancing brand visibility. Exceptional communicator, networker, and negotiator dedicated to driving business success.

Work History

Independent Contractor

Avant Life Solutions / Ashford Advisors
03.2023 - Current
  • Provide financial services with an emphasis on insurance products
  • Perform needs analysis to propose optimal solutions
  • Provided exceptional customer service by addressing client concerns promptly and offering solutions that meet their needs.
  • Identified new business opportunities through networking events, online platforms, or word-of-mouth referrals.

Director of Sales

NutraCap Labs
11.2021 - 03.2022
  • Established processes to achieve sales objectives and related metrics for $46M division.
  • Implemented and distributed individual sales targets.
  • Led change and transformation across business areas to deliver benefits and align company resources.
  • Streamlined account tracking procedures and daily tasks by implementing Salesforce.
  • Prepared and implemented strategic growth plans for division based on company growth targets.
  • Resolved problems with high-profile customers to maintain relationships and increase return customer base.

Director of Sales, Retail (Natural Channel)

Nordic Naturals
06.2019 - 11.2021
  • Member of Executive Team, reported to President.
  • Responsible for 8 direct reports and team of 125.
  • Developed short and long-term sales strategies to gain market share, uncover new sales opportunities and achieve annual sales targets.
  • Implemented first ever sales analytics team to provide retailer insights.
  • Directed sales strategy resulting in growing largest retail account 23% YOY, achieving #2 brand ranking status in supplement department.

Director of Sales, Retail and FDM

Nordic Naturals
06.2018 - 06.2019
  • Manage $90M division including Natural, FDM, Sport Pet, and Internet channels.
  • Develop and monitor department budget of $13M.
  • Achieved annual sales increase of +8%, adding $7M in sales by skillfully managing relationships and proactive sales approaches.
  • Establish department sales objectives and annual sales goals for regions and territories.
  • Provide on-going individual and team coaching, and provide guidance in accomplishment of individual performance goals.
  • Oversee Education program, assisting in developing innovative ways to educate and support customers in establishing brand loyalty.
  • Collaborate with Marketing to implement strategies in alignment with market trends and growth goals.

National Field Sales Manager

Retail Nordic Naturals
04.2016 - 06.2018
  • Exceeded targets by building, directing and motivating high-performing sales team.
  • Developed sales and promotional plan for over 4K retail accounts and over $50M in annual sales.
  • Collaborate with cross functional teams to develop sales and marketing strategies, and field sales tools.
  • Analyze corporate and 3rd party data to evaluate opportunities and challenges.
  • Led migration of Retail Demo Program to on-line platform for team of 250 Demonstrators.
  • Spearheaded modification of national co-op program with budget of $275K.
  • Created sales contest leading to over 7k item voids filled nationally.

Eastern Regional Sales Manager

Retail Nordic Naturals
07.2013 - 03.2016
  • Managed 15-state region including 11 brokerages with sales of $18M.
  • Managed Key Accounts, including five WFM regions, Earth Fare, Fairway, Wegmans and Giant Eagle.
  • Assisted in successful implementation of on-line MAP program, eliminating over $1M in unauthorized 3rd party sales.
  • Initiated idea for co-branded promotion with key account resulting in +143% sales lift over prior period.
  • Devised national re-merchandising contest resulting in over 300 product resets nationally, improving shelf placement and achieving double digit sales growth.

Regional Sales Director

Alaffia
01.2012 - 07.2013
  • Oversight for 3 HBA brands, including new product roll-outs in region, implementation of retailer promotions, education, training and development.
  • Managed 32-state region of 9 sales broker teams, with responsibility for 11 Key Accounts.
  • Increased total sales revenues by 43% in Eastern Region in first year.
  • Expanded product placements by +212% with Mass account, achieving +79% increase in sales YOY.
  • Successfully re-launched discontinued product line and achieved annual increase of 38%.

Account Manager

The Green Goddess Group
05.2011 - 12.2011
  • Managed GA, AL territory for southeastern brokerage group with responsibility for natural channel retail accounts.
  • Responsible for 10 HBA and supplement brands in territory, achieving record breaking sales within 6 months of hire.

Education

Finance

Arkansas State University
Jonesboro, AR

Skills

  • Business development strategy
  • Customer engagement strategies
  • Quota achievement tracking
  • Data-driven sales insights
  • Organizational change management
  • Cross-functional teamwork
  • Budget management
  • Effective problem resolution
  • Employee development and coaching
  • Contract preparation
  • KPI tracking and reporting
  • Effective presentation skills
  • Product recommendations and pricing strategy

Certification

Certified Professional Coach, Erickson Coaching International

ADDITIONAL EXPERIENCE

Acquired substantial sales and marketing experience in entrepreneurial roles as a sole proprietorship of a specialty retail store, and as Founding Partner of an event company.

Timeline

Independent Contractor

Avant Life Solutions / Ashford Advisors
03.2023 - Current

Director of Sales

NutraCap Labs
11.2021 - 03.2022

Director of Sales, Retail (Natural Channel)

Nordic Naturals
06.2019 - 11.2021

Director of Sales, Retail and FDM

Nordic Naturals
06.2018 - 06.2019

National Field Sales Manager

Retail Nordic Naturals
04.2016 - 06.2018

Eastern Regional Sales Manager

Retail Nordic Naturals
07.2013 - 03.2016

Regional Sales Director

Alaffia
01.2012 - 07.2013

Account Manager

The Green Goddess Group
05.2011 - 12.2011

Finance

Arkansas State University

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