Lucas Reynal
Buenos Aires
Summary
Experienced Sales Leader and Entrepreneur with a solid track record over the past six years in driving business growth and leading innovative initiatives. I led a software development company where I implemented a strategic plan that resulted in a 313% increase in revenue, demonstrating strong capabilities in market development and team management. As a founder of a tech startup focused on crowdbuying, I gained significant insights into product development, team building, and market challenges, enhancing my ability to handle uncertainties and setbacks. I am proficient in using no-code platforms for rapid prototyping, having developed browser extensions and websites to quickly test and refine various concepts. I am now looking for a position where I can apply my skills in a company that prioritizes innovation and strategic thinking.
Overview
10
10
years of professional experience
Work History
Sales Executive
Ultimate Endgamers League
05.2024 - Current
- Play an integral role in the full sales cycle for an innovative esports league, positioned as a community-driven marketing platform for both established and indie game studios
- Manage all stages of the sales process, from lead generation to closing high-ticket sales deals with game development studios globally, with contract values ranging from $50K to $200K
- Independently identified and implemented a strategic lead generation system to target high-potential studios at the optimal time, driving significant business opportunities and ensuring a steady pipeline of quality leads
Head of Sales
Thernloven
08.2022 - 06.2023
- Successfully led a sales team within the development and implementation of new sales strategies and product offerings, resulting in a 313% increase in Average Order Value (AOV) from $1,500 to $6,200
- Developed innovative service packages and identified new sales channels, fundamentally changing the company's approach
- Built and trained a high-performing sales team from scratch, including the establishment of a new call center business unit focused on the US market
- Closed Forbes as a client.
- Promoted to Head of Sales within 4 months, leading a team of 11 sales representatives
Territory Sales Manager
Abaco
02.2019 - 05.2022
- Developed the wholesale channel from scratch and planted the seed for international franchise network
- Successfully managed key accounts in Argentina, fostering strong relationships and consistently exceeding sales targets
- Achieved this success even during challenging economic times for Argentinian imports, where our products primarily relied on this channel
Real Estate Associate
Central Desarrollos
05.2020 - 07.2021
- Leveraged my network in Argentina to actively promote the sale of small land plots in Punta del Este, Uruguay
Purchase Specialist, Collections and Treasury
Rust-Oleum Corporation
05.2016 - 05.2018
- Purchasing Specialist with experience in supplier relationship management, accounting, and treasury functions
Internship
Creative
04.2015 - 12.2015
- Company Overview: Advertising Agency
- Advertising Agency
Education
Entrepreneurship -
Baikal Institute
12.2024
Entrepreneurship -
Scalabl Academy
10.2024
Bachelor's - Advertising
Universidad de Palermo
12.2019
High School Diploma -
St. John's School
12.2011
Skills
- Go-to-Market Strategy and Execution
- Lead Generation & Data-Driven Prospecting
- Sales Closing Techniques
- Team Leadership & Management
- Recruitment & Talent Development
- Product Ideation & Strategy Formulation
- AI-Powered Solution Development
- Technology Integration & System Development
- Product Validation & Market Testing
- Automation & Process Optimization
Languages
Spanish
Native language
English
Proficient
C2
Timeline
Sales Executive
Ultimate Endgamers League
05.2024 - Current
Head of Sales
Thernloven
08.2022 - 06.2023
Real Estate Associate
Central Desarrollos
05.2020 - 07.2021
Territory Sales Manager
Abaco
02.2019 - 05.2022
Purchase Specialist, Collections and Treasury
Rust-Oleum Corporation
05.2016 - 05.2018
Internship
Creative
04.2015 - 12.2015
Entrepreneurship -
Scalabl Academy
Bachelor's - Advertising
Universidad de Palermo
High School Diploma -
St. John's School
Entrepreneurship -
Baikal Institute
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