Summary
Overview
Work History
Education
Skills
Websites
Languages & Interests
Timeline
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Lucila Schcolnik

Lucila Schcolnik

Buenos Aires

Summary

Strategic and performance-driven executive with over 20 years of experience in global tech and media. Currently leading Google's vendor performance across the Americas, overseeing 400+ vendor staff and driving over $120M in revenue. Proven track record of spearheading innovation in AI, sales excellence, and customer success, excelling at scaling cross-regional teams, optimizing operational performance, and leading digital transformation initiatives across LatAm and international markets.

Overview

22
22
years of professional experience

Work History

Americas Head of Vendor Performance

Google
05.2022 - Current
  • Directed a vendor workforce of 400+ across the Americas, supporting over 100K customers and generating $120M+ in revenue.
  • Spearheaded the LatAm Innovation Hub, deploying AI, CSAT, and quality programs with global scalability.
  • Launched NA High Value program to provide best in class support to higher tier advertisers.
  • Transformed siloed operations into a robust Onshore/Offshore (India-based) model, becoming Google AMER's largest growth engine.
  • Designed and implemented Sales Excellence frameworks to elevate business planning and forecasting accuracy.
  • Strengthened vendor relationships by maintaining open communication and promptly addressing any concerns or issues.
  • Negotiated favorable contracts with suppliers, resulting in cost savings for the company without sacrificing quality.
  • Managed a diverse portfolio of vendors, ensuring timely delivery of products and services to clients.

LatAm Head of Vendor Performance

Google
07.2021 - 04.2022
  • Oversaw direct and agency segments for GCS Sales across Brazil and Spanish LatAm, driving $80M+ in revenue.
  • Led a team of 6 senior Vendor Performance Managers across 19 markets.
  • Co-led expansion initiatives, launching a new vendor site in SPLA and a new Line of Business in Brazil.
  • Implemented an efficient vendor management system that streamlined operations and reduced administrative workload.
  • Developed and implemented vendor evaluation system to ensure product quality and reliability.
  • Boosted sales figures by identifying and capitalizing on emerging market trends.

Spanish LatAm Direct and Agency Vendor Manager

Google
04.2017 - 06.2021
  • Launched the first Direct vendor customer operations in SPLA, scaling to 50+ sellers in Buenos Aires.
  • Established the Agency program as the top revenue-driving vendor initiative post-reorganization.
  • Streamlined procurement processes for increased efficiency in sourcing, negotiating, and contracting with vendors.
  • Negotiated favorable contract terms with suppliers, securing quality products at competitive prices while protecting company interests.
  • Developed and executed training programs for new vendor management software, enhancing team productivity.

GCS Sales Manager

Google
11.2011 - 03.2017
  • Co-founded Google Argentina's GCS Sales team, hiring 100+ Googlers across Agency, MMS, and SBS verticals.
  • Built long-lasting client relationships through excellent customer service and consistent followups.
  • Managed key accounts with strategic planning and relationship building, resulting in increased customer loyalty and repeat business.
  • Evaluated competitor offerings to adapt sales strategies and maintain competitive advantage.
  • Established metrics-driven sales culture, setting clear performance indicators and regularly reviewing progress.

GCS Account Manager

Google
02.2007 - 10.2011
  • Key early member of the Google Argentina team, leading customer support and initial sales pilots (e.g., Adleads, Newbies).
  • Developed customized account plans for clients to help them achieve their business goals.
  • Developed targeted presentations for key accounts, effectively communicating value proposition and securing commitments.
  • Achieved recognition for outstanding client service, contributing to team's reputation for excellence.

Press Agent – Media Entertainment

Furgang Comunicaciones
12.2004 - 03.2006
  • Media Relations: Built and maintained relationships with journalists and influencers across all media types in Argentina, actively pitching stories, coordinating interviews and events, and tracking coverage.
  • Content Creation: Developed and refined various PR materials like press releases and media alerts, craft targeted story pitches, and contribute to client-owned content.
  • Client Management & Strategy: Collaborated with clients and account managers to define communication goals, create PR strategies, and offer expert advice on media-related matters.

Account Manager (Unilever Rexona)

Vega Olmos Ponce Agency
03.2004 - 03.2006
  • Strategic Planning & Development: Partnered with agency teams to create integrated marketing strategies for Axe and Rexona, aligning with brand guidelines and market goals.
  • Supported annual strategic planning for both brands, pinpointing opportunities and challenges.
  • Converted client briefs into clear, actionable internal instructions for the agency.
  • Campaign Execution & Project Management: Manage multi-channel campaigns from start to finish, ensuring timely, on-budget, and high-quality delivery.
  • Effectively oversee project timelines, deliverables, and resource allocation.


TV Producer

Telemall
03.2003 - 01.2004
  • Content & Strategy: Developed creative concepts, scripts, and storyboards for TV spots and infomercials, ensuring they align with brand goals and leverage direct-response best practices.
  • Pre-Production: Managed all pre-production logistics including scheduling, budgeting, talent/crew selection, location, and legal clearances.
  • Production Oversight: Directed on-set filming, managing crew and troubleshooting issues to ensure high-quality, technically sound footage.
  • Post-Production: Supervised editing, sound, and graphics, approving all cuts and final masters to meet broadcast and client standards.
  • Project Management: Oversee multiple projects, managing timelines, budgets, stakeholder communication, and performance analysis.

Education

Postgraduate Degree - Content Management

Universidad Austral
Buenos Aires Argentina
01.2009

BA - Communications

Universidad Austral
Buenos Aires Argentina
01.2003

Psychology Studies (2 Years) -

Universidad Católica Argentina
Buenos Aires Argentina
01.1999

International Baccalaureate -

Northlands School
Buenos Aires Argentina
01.1997

Skills

  • Leadership & Strategic Thinking
  • Operations & Analytics
  • Technical Sales skills
  • Analytical problem-solving
  • Effective time management
  • Meticulous attention to detail
  • Customer service expertise
  • Executive communication & planning
  • Complex Problem-solving
  • Operational efficiency
  • Revenue generation
  • Stakeholder engagement

Languages & Interests

Spanish
Bilingual or Proficient (C2)
English
Bilingual or Proficient (C2)
Portuguese
Elementary (A2)

Timeline

Americas Head of Vendor Performance

Google
05.2022 - Current

LatAm Head of Vendor Performance

Google
07.2021 - 04.2022

Spanish LatAm Direct and Agency Vendor Manager

Google
04.2017 - 06.2021

GCS Sales Manager

Google
11.2011 - 03.2017

GCS Account Manager

Google
02.2007 - 10.2011

Press Agent – Media Entertainment

Furgang Comunicaciones
12.2004 - 03.2006

Account Manager (Unilever Rexona)

Vega Olmos Ponce Agency
03.2004 - 03.2006

TV Producer

Telemall
03.2003 - 01.2004

Postgraduate Degree - Content Management

Universidad Austral

BA - Communications

Universidad Austral

Psychology Studies (2 Years) -

Universidad Católica Argentina

International Baccalaureate -

Northlands School

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Lucila Schcolnik