Lucy Nelson
Fort Smith
Summary
Results-driven Sales & Marketing Coordinator with over 8 years of experience enhancing brand visibility and customer engagement in the outdoor industry. Proficient in trade shows, event marketing, and campaign execution to generate leads and promote market growth. Expertise in aligning marketing strategies with operational objectives, managing budgets, and developing teams for optimal performance.
Overview
8
8
years of professional experience
Work History
Sales & Marketing/Trade Show Coordinator
Walther Arms
04.2025 - 11.2025
- Planned and executed trade shows, conferences, and special events to drive sales and marketing goals
- Coordinated booth design, logistics, and vendor partnerships to ensure seamless event execution
- Managed registrations, travel, shipping, and onsite support while maintaining brand consistency across materials
- Developed communication strategies and aligned with sales teams to maximize lead generation and customer targeting
General Manager
Fort Chaffee Outfitters
01.2021 - 04.2025
- Analyzed and optimized operational processes to reduce costs by 15%, improving profitability
- Developed and enforced policies and procedures to ensure compliance with legal and regulatory standards
- Monitored budgets to meet financial targets and implement cost-saving measures
- Built strong relationships with business partners to identify new opportunities and drive growth
Staffing Manager
American Eagle Outfitters
09.2020 - 01.2021
- Analyzed sales data and adjusted staffing and inventory levels to improve customer service
- Developed a strategic staffing plan that minimized labor costs while ensuring adequate coverage during peak times
General Manager
TORRID
08.2017 - 09.2020
- Built and managed a high-performance team that achieved all key performance indicators
- Analyzed customer feedback and usage data to identify areas for improvement and increase loyalty
- Developed and implemented a strategic business plan that resulted in a 40% revenue increase
Education
Licensed Cosmetologist -
Arthur's Beauty College
AR02-2018
Diploma - undefined
Arkoma High School
Arkoma, OK05.2005
Skills
- Sales & Marketing Strategy
- Operational Leadership
- Team Development & Training
- Customer Engagement & Relationship Building
- Brand Management & Merchandising
- Microsoft Office
- Event & Trade Show Management
Timeline
Sales & Marketing/Trade Show Coordinator
Walther Arms
04.2025 - 11.2025
General Manager
Fort Chaffee Outfitters
01.2021 - 04.2025
Staffing Manager
American Eagle Outfitters
09.2020 - 01.2021
General Manager
TORRID
08.2017 - 09.2020
Diploma - undefined
Arkoma High School
Licensed Cosmetologist -
Arthur's Beauty College