Macy Smith
Fayetteville
Summary
Innovative Digital Marketing Specialist with a strong focus on building and nurturing consumer engagement across multiple channels. Experienced in developing and executing comprehensive online marketing and advertising strategies to enhance brand awareness and foster meaningful customer relationships. Skilled in content creation, marketing analytics, and market research to drive targeted campaigns. Proficient in photo and video editing to support compelling visual storytelling. Recognized for strategic thinking, excellent customer service, and improving online presence and audience engagement for diverse clients.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Consumer Engagement Strategy Consultant
Unilever
Rogers
03.2026 - 04.2026
- Developed consumer-focused strategies to strengthen Shea Moisture’s brand engagement and loyalty
- Created a compelling video presentation and detailed report with recommendations to enhance customer connection and brand positioning
- Recognized as the top team out of 50+ groups, earning the opportunity to present insights directly to Unilever’s office in Rogers, AR
- Gained valuable experience in applying marketing techniques to foster deeper consumer relationships and brand affinity
Community Enagagement & Marketing Specialist
Apex Spine Joint & Wellness
Fayetteville
11.2025 - Current
- Developed engaging original content, including reels and posts, to foster meaningful connections with the community
- Managed all social media platforms: TikTok, Instagram, Facebook, with a focus on increasing consumer interaction and loyalty
- Created educational and humorous videos and photos to enhance community trust and brand affinity
- Designed digital ads and flyers with Canva to support outreach and engagement campaigns
- Collaborated with community members, athletes, and local clinics to strengthen relationships and expand outreach initiatives
- Coordinated community outreach events such as back-to-school drives, food drives, and toy drives to build lasting community engagement
Wedding Coordinator Assistant
JLK Weddings
Bentonville
12.2024 - Current
- Collaborated with head wedding coordinator on wedding plans, tastings, walkthroughs, and client consultations to ensure seamless event execution
- Coordinated and led events lasting 8+ hours, managing setup and teardown for weddings and rehearsal dinners
- Engaged and communicated with 100-300 guests, wedding party, clients, and vendors, maintaining professionalism and enhancing guest experience
Brand & Client Engagement Coordinator
JLK Weddings
Bentonville
04.2025 - 03.2026
- Produced compelling video and photo content to highlight memorable moments and foster emotional connections with clients
- Developed engaging social media content to promote wellness and chiropractic services, enhancing community awareness
- Managed daily interactions with patients and community members to build trust and strengthen relationships
- Analyzed social media metrics to refine engagement strategies and increase audience participation
Guest Service Representative, Crafter
Nothing Bundt Cakes
Fayetteville
10.2024 - 11.2025
- Decorate and craft over 50 different designs on cakes and perfect them to customers’ orders
- Greet guests, manage cash register, and provide in-person and phone customer service
- Provided exceptional customer service in a fast-paced bakery environment.
- Assisted customers with product selections and special order requests.
- Managed cash register transactions accurately and efficiently.
Hostess
Redrock Canyon Grill
Wichita
01.2023 - 08.2023
- Managed seating charts and welcomed guests to ensure smooth dining experience.
- Greeted and seated guests promptly upon arrival.
- Managed reservation system to optimize seating efficiency.
- Coordinated with waitstaff to ensure smooth service flow.
Real Estate Assistant- Marketing Internship
Berkshire Hathaway Real Estate
Wichita
05.2022 - 01.2023
- Created digital marketing materials: designed ads, fliers, and postcards weekly to attract clients
- Conducted house appraisals: took pictures, compiled reports, and assessed property value
- Interned under Real Estate Agent: managed phone calls and emails while receiving one-on-one mentoring
Education
Bachelor of Science - Business Administration, Marketing
University of Arkansas, Sam M. Walton College of Business
Fayetteville, AR05-2026
Skills
- Social media management
- Content creation
- Digital marketing
- Online marketing
- Consumer engagement
- Audience engagement
- Marketing analytics
- Market research
- Brand development
- Visual content strategy
Volunteer Experience
- Church Missions Trips, Albania, Haiti, Honduras, France, 01/01/12, 12/31/22
- Capernaum Young Life, Wichita, KS, 01/01/20, 09/30/22
- His Helping Hands, Wichita, KS, 08/01/17, 08/31/17
- Kansas Food Bank; Hygiene Pantry, Wichita, KS, 12/01/16, 12/31/16
Leadership Experience
- Unilever, Rogers, AR, Consulting and Marketing Project, 03/01/26, 04/01/26, Worked on a month long consulting project at the University of Arkansas for Unilever’s brand: Shea Moisture, Created a video and presentation with recommendations for improving Shea Moisture’s brand positioning, Won the competition out of our class (50+ groups) and got to present to the office in Rogers
- Student Mobilization, Palm Coast, FL, Kaleo Leadership and Discipleship Training Program, 05/01/24, 07/01/24, Completed 9 week program focused on spiritual growth, discipleship, and faith-based leadership while balancing full-time work, Strengthened leadership and mentorship skills through faith-centered peer guidance and practical training
- Student Startup, Wichita, KS, Entrepreneur and Business Owner Development Program, 05/01/21, 10/01/21, Started a business in window washing, house cleaning, babysitting, and organizing services for over 20 clients, Communicated and responded to client’s needs with professionalism and customer service
Certification
- AI Concepts, LinkedIn Learning, 2025
- Digital Advertising Certified, Hubspot Academy, 2025
- Social Media Certified, Hubspot Academy, 2025
Accomplishments
- Dean's List (3.75-3.99 GPA) Spring 2025, Fall 2026, Spring 2026
Timeline
Consumer Engagement Strategy Consultant
Unilever
03.2026 - 04.2026
Community Enagagement & Marketing Specialist
Apex Spine Joint & Wellness
11.2025 - Current
Brand & Client Engagement Coordinator
JLK Weddings
04.2025 - 03.2026
Wedding Coordinator Assistant
JLK Weddings
12.2024 - Current
Guest Service Representative, Crafter
Nothing Bundt Cakes
10.2024 - 11.2025
Hostess
Redrock Canyon Grill
01.2023 - 08.2023
Real Estate Assistant- Marketing Internship
Berkshire Hathaway Real Estate
05.2022 - 01.2023
Bachelor of Science - Business Administration, Marketing
University of Arkansas, Sam M. Walton College of Business