MADISON MAXWELL
Springdale
Summary
Results-driven account management professional with extensive experience in paid media, campaign execution, and cross-functional collaboration. Adept at managing paid social and programmatic advertising initiatives, ensuring seamless coordination between creative, media, and finance teams to drive performance and efficiency. Skilled in budget oversight, process optimization, and data-driven decision-making, with a strong track record of delivering high-impact campaigns on time and within budget. Passionate about leveraging industry trends and platform innovations to enhance campaign effectiveness and business growth. Recognized for client relationship management and mentoring teams to achieve organizational success in fast-paced environments.
Overview
8
8
years of professional experience
Work History
Senior Account Manager - Walmart, Unilever
VML
06.2023 - Current
- Led cross-functional collaboration between internal teams, vendors, and media partners to ensure timely and efficient delivery of campaign assets, aligning with client objectives and brand strategy.
- Managed creative development by coordinating with media and creative teams to align assets with campaign goals, facilitate A/B testing, and optimize content for engagement.
- Developed and maintained detailed campaign timelines, workflows, and deliverables to ensure on-time, on-budget execution that met performance KPIs.
- Managed relationships with media platforms and external vendors, ensuring alignment on campaign goals and timely execution of deliverables.
- Leveraged industry trends and platform updates (such as Meta, TikTok) to keep campaigns relevant, competitive, and aligned with current best practices.
- Managed campaign budgets, tracked spending, processed invoices, and collaborated with finance teams for accurate forecasting and cost allocation.
- Mentored junior account managers, supporting their professional development and enhancing team capabilities.
- Led multi-account management, fostering strong client relationships and ensuring alignment across all customer touchpoints.
- Prepared campaign insights reporting, including analysis and research.
- Ensured high standard of quality across all project output by teams and effectively managed client feedback.
Account Executive - Drug/Dollar/Costco, K-C
VML
07.2022 - 06.2023
- Provided exceptional customer service, addressing client concerns promptly and effectively to ensure long-term loyalty.
- Managed multiple accounts simultaneously while maintaining organization and prioritizing tasks efficiently.
- Exceeded sales targets consistently by identifying new business opportunities and creating customized solutions for clients.
- Boosted client satisfaction by developing and maintaining strong relationships through effective communication.
- Conducted regular check-ins with existing clients to assess their needs and identify upselling opportunities.
- Collaborated with cross-functional teams to develop comprehensive marketing strategies, resulting in increased brand awareness and revenue growth.
- Trained junior team members on best practices for account executive responsibilities, fostering a collaborative work environment focused on continuous improvement.
STUDIO MARKETING & COMMUNITY MANAGER
SpoonMoon
07.2021 - 07.2022
- Oversee daily club operations, employees, and event planning
- Responsible for developing and executing the social media marketing strategy
- Assists in leading retail merchandise design and marketing execution plan
- Supervise and manage staff for training and scheduling
- Oversee the operation, use, care and maintenance for studio and fitness equipment
- Collaborate with owner to analyse and create marketing plans to address customer base growth, retail sales and patterns to increase revenue
- Develop social media content calendar and responsible for posting and updating cadence
- Responsible for increasing member retention through surveys and follow up calls to non-returning clients or new prospects
- Schedule and manage private studio and team building events
CLASSROOM EDUCATOR
The New School
09.2017 - 07.2020
- Assist with the planning, preparing and delivery of activities, which meet children's individual developmental needs that provide quality learning experiences for young children
- Interact face to face with children and parents daily providing feedback and updates on the student's goals and progress
- Taught a classroom of 8-12 young children as a student aid
- Contributed and assisted in creating lesson plans for each week during the online portion of school due to COVID-19
- Ensure a safe and secure environment in which children can be curious, active, and encouraged toward self-discipline, and self-motivation
- Work collaboratively with the teacher, family members, and other staff to achieve positive outcomes for children of all abilities
- Assist the teacher to implement assessments for each child
Education
Bachelor of Science - Communication Science & Disorders
University of Arkansas
05-2021
Skills
- Creative Collaboration
- Campaign Execution & Optimization
- Budgeting & Finance Management
- Project & Account Management
- Digital Marketing
- Industry & Platform Knowledge
Hobbies and Interests
- Travel & Cultural Exploration
- Fitness & Wellness
- Reading
Timeline
Senior Account Manager - Walmart, Unilever
VML
06.2023 - Current
Account Executive - Drug/Dollar/Costco, K-C
VML
07.2022 - 06.2023
STUDIO MARKETING & COMMUNITY MANAGER
SpoonMoon
07.2021 - 07.2022
CLASSROOM EDUCATOR
The New School
09.2017 - 07.2020
Bachelor of Science - Communication Science & Disorders
University of Arkansas
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