MARÍA FERNANDA ROJAS
Córdoba,Argentina
Summary
Systems Engineer with solid experience in Technical SEO, web development, and digital analytics. Specialized in organic website positioning through advanced content strategies, technical optimization, automation, and integration of tools like Google Tag Manager and GA4. Capable of leading digital visibility projects with a focus on measurable results.
Overview
4
4
years of professional experience
6
6
years of post-secondary education
Work history
Independent Analytics & PPC Consultan
PRIME
REMOTE, PANAMA
12.2024 - Current
- Collaboration with the Paid Media team to analyze CPC metrics and optimize ad campaigns.
- Advanced setup of tracking infrastructure using Google Tag Manager (GTM) and GA4.
- Design and management of performance dashboards in Looker Studio for strategic decision-making.
SEO Specialist / Digital Analyst
LITERMI
REMOTE, URUGUAY
04.2024 - 12.2025
- Comprehensive analysis of websites and target markets to identify SEO improvement opportunities.
- Implementation of on-site optimization strategies: titles, meta descriptions, web structure, and load speed.
- Link building strategies with quality backlinks.
- Collaboration with marketing, development, and web design teams.
- Advanced configurations of Google Tag Manager and GA4
Web Master - SEO Specialist
PIXELECOM
REMOTE, PANAMA
10.2023 - 07.2024
- Support and maintenance of Shopify e-commerce sites.
- Automation with Zapier.
- Implementation of SEO strategies and search engine performance improvement.
Frontend Web Developer - TECHNICAL SEO
ROCKET
REMOTE, PANAMA
01.2022 - 01.2024
- Acted as Technical SEO: Lead optimization of website architecture, crawlability, and loading speed (Core Web Vitals).
- Development of responsive websites.
- Speed optimization and user experience (UX).
- E-commerce solutions with booking engines.
Education
Master of Science - Systems Engineering
Universidad de Oriente
Venezuela 01.2014 - 12.2019
Skills
- Technical SEO: Link building, Keyword research, Content strategy, SEO audits, Local SEO, E-commerce SEO
- Tools: Semrush, Ahrefs, Screaming Frog, Google Analytics, Tag Manager, Search Console
- Data & Performance: Data analysis, A/B testing, Conversion tracking, Performance monitoring
- Development: HTML/CSS, JavaScript, Responsive design, Web optimization, Shopify, WordPress, Zapier
Idiomas
Inglés
Intermediate
Strengths
- Comprehensive SEO-Development Vision: Holistic approach combining technical and strategic aspects.
- Continuous Learning: Multiple certifications and constant updating.
- Multidisciplinary Collaboration: Experience working with marketing, development, and design teams.
- Effective Technical Communication: Ability to explain complex concepts to stakeholders.
- Efficient Remote Work: Consolidated experience in distributed environments.
- Technological Adaptability: Rapid adoption of new tools and trends (AI for SEO).
Timeline
Independent Analytics & PPC Consultan
PRIME
12.2024 - Current
SEO Specialist / Digital Analyst
LITERMI
04.2024 - 12.2025
Web Master - SEO Specialist
PIXELECOM
10.2023 - 07.2024
Frontend Web Developer - TECHNICAL SEO
ROCKET
01.2022 - 01.2024
Master of Science - Systems Engineering
Universidad de Oriente
01.2014 - 12.2019