Resumen profesional
Datos destacados
Experiencia
Formación
Enfatiza tus habilidades clave
Idiomas
Cronología
MARCELO CUSCUNA

MARCELO CUSCUNA

Resumen profesional

I have over 20 years of leadership experience in the healthcare and medical device industry. My proven track record includes driving business growth, optimizing operations, and building high-performing teams. With a unique combination of medical and business expertise, I have developed my ability to create strategic initiatives that deliver tangible results and long-term success.

I am a dynamic professional with strong management, communication, and leadership skills. My innovative vision and ability to lead teams with empathy enable me to maximize operational efficiency and foster a collaborative, results-driven work environment, bringing out the best in my colleagues. I am eager to embrace new challenges and contribute value in a dynamic and demanding corporate setting.

Datos destacados

25
25
Años de experiencia profesional
9
9
Años de estudios superiores

Experiencia

CEO/ Regional President , Latin America

OTTOBOCK HEALTHCARE
02.2016 - 07.2024
  • Creator of the Brand Ambassadors Project, a high-impact social media initiative aimed at raising awareness and visibility for disability inclusion.
  • Drove organizational growth, optimized operations, and built high-performing leadership teams in the prosthetics, orthotics, and mobility industry.
  • Expanded brand presence across Latin America, achieving a 35% revenue growth over the past five years.
  • Led multidisciplinary teams in 10 countries, implementing marketing and sales strategies that increased market share by 20% in the region.
  • Established strategic alliances with key suppliers, optimizing costs and improving profitability by 15%.
  • Led strategic initiatives to expand market presence and drive revenue growth in Latin America.
  • Developed the "Human to Human" strategy, implemented globally by Otto Bock, which had a significant impact on advertising by focusing on empathy as a key driver for transformation and a cornerstone of corporate culture.
  • Built and maintained key stakeholder relationships to foster long-term business growth.
  • Organized Running Clinics for amputees across Latin America (LATAM).


General Director, Southern Cone, Iberian Peninsula

OTTOBOCK
01.2008 - 01.2016
  • Drove regional growth and increased revenue through strategic business planning.
  • Established key relationships, generating new business opportunities.
  • Led teams to exceed sales targets and expand the company’s market share in Spain and Portugal.
  • Implemented innovative campaigns, increasing market penetration by 25% in the public sector.
  • Developed digital strategies that led to significant customer acquisition.
  • Managed product launches, achieving record-breaking sales in the first 12 months.

National Sales and Marketing Director

MERCK HEALTHCARE
01.2007 - 12.2007
  • Increased national sales through expansion strategies and sales team optimization.
  • Implemented a loyalty program based on strategic partnerships, which boosted customer retention.

General Manager of the Andean Region

LINDE GROUP COLOMBIA
03.2005 - 12.2006
  • Led the complete reengineering of the company.
  • Spearheaded the expansion of the medical gases business unit.

Regional Marketing Manager

JOHNSON & JOHNSON
01.2004 - 03.2005
  • Developed and executed regional marketing strategies, increasing market share in Latin America.
  • Coordinated product launches and marketing initiatives with teams and healthcare professionals across all LATAM countries.

Sales Manager and Product Specialist

JOHNSON & JOHNSON
01.2000 - 12.2003
  • Led regional marketing strategies to expand the market and drive new product lines for female urinary incontinence medical devices.
  • Coordinated teams for new product launch campaigns.

Formación

MASTER - BUSINESS ADMINISTRATION

Pacific Western University
01.2003 - 01.2005

BACHELOR - BUSINESS ADMINISTRATION

Universidad Católica de Salta
01.1993 - 01.1997

MEDICAL SCHOOL

Universidad de Buenos Aires
01.1993 - 01.1996

5th year of Medical School.
Technician in Radiology.

Enfatiza tus habilidades clave

  • Strategic Leadership
  • Ability to Identify Business Opportunities
  • Talent Management
  • Handling of Multidisciplinary Business Processes
  • Implementation of Corporate Strategies
  • Expert in Government Health Regulations
  • Decision-Making
  • Public Speaking
  • High-Performance Team Building
  • Human Talent Management under Pressure
  • Market Analysis
  • Coaching for Competitive and Demanding Processes

Idiomas

Spanish
Idioma nativo
Inglés
Avanzado
C1
Portugués
Avanzado
C1

Cronología

CEO/ Regional President , Latin America - OTTOBOCK HEALTHCARE
02.2016 - 07.2024
General Director, Southern Cone, Iberian Peninsula - OTTOBOCK
01.2008 - 01.2016
National Sales and Marketing Director - MERCK HEALTHCARE
01.2007 - 12.2007
General Manager of the Andean Region - LINDE GROUP COLOMBIA
03.2005 - 12.2006
Regional Marketing Manager - JOHNSON & JOHNSON
01.2004 - 03.2005
Pacific Western University - MASTER, BUSINESS ADMINISTRATION
01.2003 - 01.2005
Sales Manager and Product Specialist - JOHNSON & JOHNSON
01.2000 - 12.2003
Universidad Católica de Salta - BACHELOR, BUSINESS ADMINISTRATION
01.1993 - 01.1997
Universidad de Buenos Aires - , MEDICAL SCHOOL
01.1993 - 01.1996
MARCELO CUSCUNA