MARIA EUGENIA LAMARQUE

• Company Overview: Gaming Market. Consumer Electronics
• Accountable for Sales Strategy across all channels (retail, e-tail), including programs, promotions and incentives to maximize sales performance in the territory
• Evaluate key business opportunities and develop new relationships
• Plan product launches
• Forecasting
• Work with distributors to achieve assigned sales goals
• Establish a solid and professional relationship with partners
• Train partners and retailers on products and benefit
• Accountable for the annual Marketing Plans and programs to generate and long-term demand
• Audience Segmentation and targeting
• Monitor competitors’ products and conduct periodic analyses to ensure pricing is competitive in market
• Drive and execute the brand positioning and communication plan that includes advertising, gaming events, influencers and public relations
• Continuously assess and monitor brand communications effectiveness
• Coordinate and execute channel marketing activities and retail activations as required
• Knowledge of competitors and local market trends
• Regulatory Compliance

• Company Overview: Self-employed
• Sale and rental of aesthetic equipment
• Training in the use of the equipment and commercial advice to ensure a quick return on investment
• Self-employed

• Company Overview: Manufacturer of more than 55,000 products for different markets
• Accountable for the Strategic Business Plan and P&L results
• Create projects and programs to reach sales revenue, profitability and market share goals
• Define an effective portfolio development aligned to Division Strategy
• Develop a dynamic Channel Policy
• NPIs, Product Management
• Accountable for the activities and results of the Marketing area
• Develop sales tools, training and marketing assets
• Development of loyalty programs
• Pricing Strategy

• Actively launch new products and new categories according to market needs
• Perform ongoing market research through market data analysis, customer contact, surveys, competitor analysis, sales data / evaluations and industry trends
• Lead cross-functional teams consisting of members from Operations, Finance, and Logistics to deliver on product availability
• Accountable for inventory turnover
• Negotiation with foreign suppliers, development of outsourcers
• Preparation and execution of the A&M budget
• Work with Sales Managers to align market needs
• Identify opportunities to leverage successful SKUs / product families into new accounts
• Alignment of the commercial team through coaching, training and development of sales manuals by product category
• Regulatory Compliance

• Development of strategic planning tools
• Global reporting
• Strategic alliances
• Public Affaires

• Company Overview: Leading provider of digital document management solutions
• Accountable for commercial planning and goods purchase decision
• Responsible for inventory turnover
• Market Research: competitive information, market share
• Pricing for the different sales channels
• Assistance to the General Management in the preparation of business plans

Shipment optimization, import planning

• Responsible for the service level
• Foreign purchase forecast of the department
• Negotiation with foreign suppliers, development of outsourcers
• Creation of a new processes to comply with the new regulations of the sector