María Fernanda Pirela
Capital Federal
Summary
Experienced Social Media Manager with over 12 years of expertise in managing content strategies, leading creative teams, and optimizing workflows. Skilled in developing impactful campaigns for entertainment and streaming brands, ensuring alignment with brand objectives and enhancing audience engagement.
Overview
12
12
years of professional experience
Work History
Lead Creative
Inpulse DM
02.2019 - Current
- Built and structured creative teams from scratch, optimizing workflows for accounts previously lacking organization
- Developed and executed creative strategies for entertainment and streaming brands, ensuring alignment with objectives
- Streamlined content production processes, improving efficiency across the team
- Reviewed and proofread digital content, ensuring consistency and brand voice
Social Media Manager
Inpulse DM
02.2017 - 01.2019
- Created and published engaging social media content for Food Network Latam, increasing brand visibility
- Monitored performance metrics and provided data-driven insights to optimize campaigns
Proofreader
Analiticom
07.2016 - 06.2017
- Proofread and edited content for diverse brands, ensuring grammatical accuracy and adherence to style guidelines
Social Media Manager
Analiticom
01.2015 - 06.2016
- Managed social media accounts for high-profile clients, including Nestlé, HBO, and Oreo
- Directed a team of community managers to deliver high-quality, on-brand content
Community Manager Senior
Analiticom
08.2012 - 12.2014
- Created and managed content calendars for multiple social media accounts
- Developed community engagement strategies, increasing follower growth and interactions
Education
Curso de UX Writing -
Coderhouse
Buenos Aires07.2023
Diplomado en Escritura Creativa -
ICREA
Caracas03.2010
Licenciatura en Letras -
Universidad Católica Andrés Bello
Caracas07.2008
Skills
- Social Media Management Tools: Emplifi, Hootsuite, Gain, HypeAuditor, Excel
- Project Management: Excel, Asana
- Analytics & Reporting: Google Analytics, Meta Insights
- Design: Canva, Adobe Creative Suite (basic knowledge)
- Content Strategy & Creative Campaigns
- Team Leadership and Collaboration
- Grammar and Proofreading
- Strategic Thinking and Problem Solving
Languages
English
Advanced (C1)
Spanish
Bilingual or Proficient (C2)
Italian
Beginner (A1)
Timeline
Lead Creative
Inpulse DM
02.2019 - Current
Social Media Manager
Inpulse DM
02.2017 - 01.2019
Proofreader
Analiticom
07.2016 - 06.2017
Social Media Manager
Analiticom
01.2015 - 06.2016
Community Manager Senior
Analiticom
08.2012 - 12.2014
Curso de UX Writing -
Coderhouse
Diplomado en Escritura Creativa -
ICREA
Licenciatura en Letras -
Universidad Católica Andrés Bello
Similar Profiles
Aprajita VishainAprajita Vishain
Deputy Manager- Product Management at Aster DM HealthcareDeputy Manager- Product Management at Aster DM Healthcare
Marshall LongMarshall Long
Quality Control Inspector at DM Products 1019 Transit BlvdQuality Control Inspector at DM Products 1019 Transit Blvd
ERIN MATHYERIN MATHY
Call Center Quality Manager at DM Clinical ResearchCall Center Quality Manager at DM Clinical Research