Hi, I’m
Silvina Di Giorgio
Buenos Aires,C
Summary
Specialist in marketing, communication, and media with over 20 years of experience in creating and executing digital marketing strategies. I possess a comprehensive business perspective that allows me to combine knowledge of marketing, digital strategies, and psychopedagogy to lead high-performance teams. I am seeking new opportunities to apply my experience and contribute to the growth of an innovative organization.
Overview
20
years of professional experience
Work History
Sibme
Marketing Manager
11.2022 - Current
Job overview
- Strategy Development: Created and implemented innovative strategies to drive brand growth and visibility.
- Multidisciplinary Collaboration: Worked with teams from various areas to achieve business goals.
- Market Analysis: Conducted market and competitive analysis to identify key opportunities and make strategic decisions.
- Budget Management: Managed the marketing budget and established strong relationships with suppliers.
- Performance Evaluation: Implemented performance dashboards to measure the effectiveness of marketing initiatives.
ClicRural
Directora de Marketing
11.2021 - 11.2022
Job overview
- Engagement Strategies: Developed and implemented innovative strategies to enhance customer engagement and increase brand recognition.
- Campaign Management: Coordinated internal and external marketing campaigns, generating leads and boosting customer engagement.
- Creative Content: Collaborated with the creative team to produce dynamic content and communication tools for promotional campaigns.
- Marketing Planning: Designed marketing plans using digital strategies, print advertising, and word-of-mouth tactics.
Universidad Austral Argentina
Responsable de Marketing
04.2020 - 11.2021
Job overview
- Campaign Management: Planned and executed branding and event marketing campaigns across print media, video, web, and social media.
- Media Development: Oversaw the development of campaigns in traditional and social media to increase sales and customer engagement.
- Branding Strategies: Designed innovative branding and product strategies, strengthening business relationships.
- Financial Management: Monitored budgets, internal billing, and monthly results to ensure compliance with financial objectives.
- Email Marketing: Created email marketing campaigns targeting key customers and developed execution plans based on Google Analytics data
Sentidos en Acción
Directora
03.2019 - 04.2020
Job overview
- Performance Marketing Strategies: Defined and executed comprehensive marketing strategies for an educational toy e-commerce, managing all stages of the process.
- Digital Content: Developed engaging content for various platforms, improving audience connection.
- Social Media Posting: Planned and scheduled social media posts, optimizing reach and interaction.
- A/B Testing: Conducted A/B tests to evaluate the effectiveness of digital campaigns.
- Sales Management: Supervised sales activities, implementing strategies to enhance the shopping experience.
- Performance Analysis: Monitored and analyzed performance metrics to assess campaign effectiveness.
- Customer Service: Managed customer service and post-sale support, fostering customer loyalty.
Thomson Reuters
Digital & Comunication Manager
07.2017 - 03.2019
Job overview
- Social Media Management: Assisted in managing corporate social media channels, designing and presenting campaign ideas.
- Consistent Communication: Executed coherent online messaging across various social media platforms.
- Trend Analysis: Conducted market and trend analysis, preparing weekly reports to track growth and success of campaigns.
- Strategy Evaluation: Monitored and analyzed web analytics to recommend proactive adjustments.
- Event Management: Managed events, e-commerce, lead generation, and online and offline communication activities
Cetrogar
Digital Marketing Manager
05.2015 - 07.2017
Job overview
- Performance Strategy Development: Developed performance marketing strategies.
- Lead Generation: Focused on generating leads to enhance customer acquisition.
- Consumer Evaluation: Assessed consumer preferences and behaviors, combining market data to adjust and improve campaigns.
- Project Management: Led marketing projects from conceptual planning to final implementation.
- Marketing Materials: Created printed marketing materials designed to drive campaigns.
- Continuous Optimization: Developed creative presentations and trend reports, continuously optimizing campaign performance.
Grupo Publicis
Directora Digital
03.2012 - 05.2015
Job overview
- Team Management: Managed, trained, and developed direct reports, creating engaging content optimized for specific platforms.
- Interdepartmental Collaboration: Collaborated with various departments to design and implement digital and social strategies.
- Campaign Planning and Analysis for Branding and Performance: Analyzed and reported on the performance of digital campaigns, focusing on program optimization.
- Development of Innovative Ideas and Projects: Generated creative concepts and projects to drive engagement and effectiveness.
- Online and Offline Media Management: Oversaw budget and media plans for both offline and online channels.
- Client Management: Worked with clients including Arcor, Molinos, Temaiken, Sanofi, Pepsico, Grupo Inbev, Grupo Garbarino, Motorola, and Puma.
Resultics
Directora de medios digital
12.2007 - 03.2012
Job overview
- Strategy Optimization: Added value to marketing and media strategies through planning, implementation, control, and management of campaigns.
- Client Focus: Concentrated on client needs and objectives, providing detailed analysis of each campaign to maximize their investment and achieve the best results.
- Innovation and Projects: Developed new ideas and projects for current and potential clients, establishing strategic agreements and partnerships.
- Interpersonal Relationships: Managed negotiations and maintained excellent relationships with media and suppliers, ensuring smooth communication.
- Internal Coordination: Coordinated effective communication and integration between departments to deliver comprehensive service to clients.
- Campaign Profitability: Ensured the effective profitability of campaigns while promoting teamwork and staff well-being.
- Client Management in Argentina and Mexico: Managed clients including Telecom, La Caja, Daytona, Neumasur, ESPN, Universal, Cinemex, Universidad Kennedy, Axa, Pfizer, Banamex, and Grupo Bimbo
Grupo Clarín
Jefa de medios, comunicación y marketing
08.2004 - 11.2007
Job overview
- Communication Strategies: Developed and implemented communication strategies that aligned business objectives with market needs.
- Event Execution for Grupo Clarín
- Budget Management: Oversaw budget management for marketing activities.
- Supplier Coordination: Coordinated with suppliers to ensure effective delivery of services.
Education
Universidad Católica Argentina
Degree: Psychopedagogy
07.2021
GoogleUnited State
Google Adwords Certified from Marketing Digital
12.2015
UCES - Universidad Ciencias Empresariales Y SocialArgentina
Master's Degree: Market Research & Media
12.2004
Universidad De PalermoArgentina
Degree: Advertising
12.2001
Universidad Católica Argentina
High School Diploma
12.1997
Skills
- 360-Degree Business Perspective
- Critical Thinking
- Management and Leadership
- Negotiation Skills
- Collaborative Work
Languages
Spanish
Native language
English
Advanced
C1
French
Beginner
A1
Italian
Beginner
A1
Timeline
Marketing Manager
Sibme
11.2022 - Current
Directora de Marketing
ClicRural
11.2021 - 11.2022
Responsable de Marketing
Universidad Austral Argentina
04.2020 - 11.2021
Directora
Sentidos en Acción
03.2019 - 04.2020
Digital & Comunication Manager
Thomson Reuters
07.2017 - 03.2019
Digital Marketing Manager
Cetrogar
05.2015 - 07.2017
Directora Digital
Grupo Publicis
03.2012 - 05.2015
Directora de medios digital
Resultics
12.2007 - 03.2012
Jefa de medios, comunicación y marketing
Grupo Clarín
08.2004 - 11.2007
Universidad Católica
Degree: Psychopedagogy
Google Adwords Certified from Marketing Digital
UCES - Universidad Ciencias Empresariales Y Social
Master's Degree: Market Research & Media
Universidad De Palermo
Degree: Advertising
Universidad Católica
High School Diploma
Hobbies and Interests
Hockey
Personal Information
Nationality: Argentina e Italiana
VOLUNTEER EXPERIENCE
- Cruz Roja Argentina, Volunteer
- Un Techo para mi País, Volunteer
- Asociación Argentina de Marketing, Jury Member for Mercurio Awards
HOBBIES AND INTERESTS
I play hockey in the Metropolitan Hockey Championship in Argentina.
PERSONAL INFORMATION
Nationality: Argentine and Italian
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