Maria Vasileva
Buenos Aires
Summary
Seasoned SMM offering 6 years of related experience, results-driven approach and dedication to achieve remarkable client results. Leads routine operations and special projects for new and established customers. Achievements include developing, revamping and strengthening campaigns to drive revenue growth.
Overview
6
6
years of professional experience
Work History
Digital Marketing Specialist
Bloxy.School
11.2023 - 06.2024
- Implemented new strategies to improve click-through rates and conversion.
- Collaborated with cross-functional teams to develop integrated marketing plans that included both traditional and digital channels.
- Strengthened online presence by creating engaging social media content and managing multiple platforms.
- Created social media content with innovative brand messaging to support new product launches.
- Writing marketing funnels
- Work on marketing strategy
- Creation of a brand mascot
- Creation of corporate design
- Monitoring the work of contractors
- Development of visual brand identity
- Participation in brainstorms with the team
- Writing articles for Yandex. dzen
- Design of educational presentations
- Creation of advertising creatives
Marketer
Private Montessori School "Zemlyane"
05.2022 - 10.2023
- Worked within budget parameters to develop and implement marketing strategies by analyzing key data and consumer demographics, increasing revenue 50%.
- Conducted research to analyze customers' behavior, preferences and purchasing habits.
- Identified appropriate marketing channels and target customers for campaigns.
- Boosted sales through the creation and execution of targeted advertising campaigns.
- creating a promotion strategy for marketing and PR tasks for VKontakte, Facebook, Instagram
- creation of a new company website: search and control of work with a contractor
- producing photo and video shoots: finding a location, a photographer, concept idea, monitoring the photographer’s work
- analysis of competitors’ activities on social networks
- participation in brainstorms of the marketing department
- organization of teachers to participate in the life of the company’s social networks
- analysis of the effectiveness of SMM promotion
- working with objections on social networks
SMM Specialist
Skyeng
06.2021 - 03.2022
- compiling newsletters in Senler
- setting up chatbots on social networks to improve the efficiency of communication with customers
- setting up targeted advertising
- image design
- participation in planning meetings of the marketing department
- search for new ideas for the development of the company’s social networks and marketing activities
SMM Specialist
Lancman School
08.2019 - 09.2021
- development of a strategy for the company’s presence on social networks
- creating a promotion strategy for marketing and PR tasks for VKontakte, Facebook, Instagram
- creation of unique content
- conducting and implementing competitive mechanics,
- organizing meetings with bloggers and opinion leaders,
- producing photo and video shoots
- analysis of competitors’ activities on social networks
- analysis of the effectiveness of SMM promotion
- generation of reports
- working with objections on social networks
Owner
Cat Scientist
03.2020 - 06.2021
- Managed day-to-day business operations.
- Came up with the concept and corporate identity
- Oversaw daily operations, ensuring all tasks were completed accurately and efficiently by team members.
- Promoted the school on social networks and the Internet
- Implemented marketing strategies to increase brand awareness and attract new customers.
Marketing Specialist
Lofty IT
03.2021 - 04.2021
- Increased brand awareness by developing and implementing targeted marketing campaigns.
- Identified appropriate marketing channels and target customers for campaigns.
- Conducting analyzes of target audience and competitors.
- Maintaining the company’s social networks.
- Maintaining a company blog.
- Creating images in Figma and Photoshop.
- video editing.
- Search for channels for project promotion,
- Interaction with the audience.
Sales Manager
Argus Media Ltd
08.2019 - 10.2019
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
- Resolved customer issues quickly to close deals and boost client satisfaction.
- Built long-lasting client relationships through excellent customer service and consistent followups.
Social Media Manager
Umschool
09.2018 - 08.2019
- Increased customer engagement through social media.
- Managed multiple social media platforms, ensuring a consistent brand voice and message.
- Boosted engagement rates with the creation of compelling and visually appealing content.
- Monitored online presence of company's brand to engage with users and strengthen customer relationships.
- Writing articles for the company blog
- Selling courses through the company’s social networks
- Drawing up specifications for the designer
- Handling audience objections
Education
Bachelor of Arts - Advertising And Public Relations
Russian State Humanitarian University
Moscow06.2023
Skills
- Social Media Marketing
- Digital Marketing
- Detail Oriented
- Video Editing
- Social media tools
- Content Creation
- Digital Marketing Management
- Market Research and Analysis
- Marketing Strategies
- Email marketing campaigns
- Creative Problem-Solving
- Strategic Planning
Languages
Russian
Native language
English
Intermediate
B1
Spanish
Beginner
A1
Timeline
Digital Marketing Specialist
Bloxy.School
11.2023 - 06.2024
Marketer
Private Montessori School "Zemlyane"
05.2022 - 10.2023
SMM Specialist
Skyeng
06.2021 - 03.2022
Marketing Specialist
Lofty IT
03.2021 - 04.2021
Owner
Cat Scientist
03.2020 - 06.2021
SMM Specialist
Lancman School
08.2019 - 09.2021
Sales Manager
Argus Media Ltd
08.2019 - 10.2019
Social Media Manager
Umschool
09.2018 - 08.2019
Bachelor of Arts - Advertising And Public Relations
Russian State Humanitarian University
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