Maria Camila Plata
La Plata,B
Summary
I am a Product Owner with a proven track record of growth, transitioning from a Senior Business Analyst role. Throughout my career, I have honed advanced skills in product and team management, specializing in Marketing and Email Marketing within the highly customized Salesforce ecosystem. My expertise extends to integrating platforms such as OneTrust, Eloqua, Cvent, and Synops.
My responsibilities encompass defining and prioritizing roadmaps, managing the product lifecycle within Salesforce, and collaborating with diverse stakeholders to deliver innovative, high-impact solutions. I am also deeply involved in core Product Management activities, including requirements management, backlog prioritization and organization, facilitating discovery workshops, working closely with technical and business teams, and establishing key metrics to assess impact and optimize implemented solutions.
Driven by a commitment to excellence, I am passionate about leading high-performing teams, driving strategic initiatives, and creating sustainable value through Salesforce technology.
Overview
4
4
years of professional experience
Work History
Salesforce Product Owner
Accenture
12.2023 - Current
- Managed backlog prioritization, ensuring alignment with business goals and stakeholder expectations.
- Collaborated with engineering teams on technical feasibility assessments, resulting in realistic scope definition for projects.
- Developed comprehensive roadmaps outlining the product vision, goals, and milestones for successful execution.
- Proactively identified risks associated with project timelines or deliverables, implementing mitigation strategies when necessary.
- Owned and prioritized product backlog.
- Collaborated with cross-functional teams to develop high-quality products that met customer needs.
- Analyzed customer feedback to identify areas for improvement.
- Cultivated strong relationships with key stakeholders by maintaining open lines of communication and addressing concerns promptly.
- Reduced time-to-market by effectively coordinating resources, tasks, and timelines within the team.
- Implemented Agile methodologies to increase team productivity and enhance overall project outcomes.
- Mentored junior team members in Agile methodologies and best practices for effective Product Owner role execution.
Salesforce Business Analyst
Accenture
03.2022 - 12.2023
- Drove continuous improvement initiatives by staying current on industry trends and recommending enhancements based on emerging technologies or best practices.
- Transformed customer service experience by designing tailored case management workflows that expedited issue resolution times.
- Collaborated with cross-functional teams to ensure successful implementation of Salesforce projects.
- Ensured data integrity by enforcing strict validation rules and maintaining clean data practices.
- Delivered reliable solutions, conducting thorough testing and validating system functionality before deployment.
- Optimized lead generation efforts, integrating marketing automation tools within the Salesforce platform.
- Solved complex business problems through effective requirement gathering and gap analysis techniques.
- Managed end-to-end project delivery, from requirements gathering to post-deployment support.
- Analyzed data to identify root causes of problems and recommend corrective actions.
- Collaborated with stakeholders to identify business needs and data sources.
Salesforce Analyst
Accenture
02.2021 - 03.2022
- Improved customer satisfaction by developing case management processes within Service Cloud.
- Conducted thorough system audits to identify areas of improvement and optimize overall performance.
- Boosted lead conversion rates through strategic implementation of lead scoring and assignment rules.
- Managed change requests effectively, prioritizing tasks based on business impact and urgency.
Education
No Degree - Information Systems Analyst
Sicos Informática
Argentina, Argentina02-2025
Skills
- Release planning
- Business analysis
- Product backlog management
- Roadmap development
- Problem identification
- Product lifecycle management
- Stakeholder relationship management
- Product planning
- Requirements elicitation
- Customer empathy
- Risk management
- Problem resolutions
Timeline
Salesforce Product Owner
Accenture
12.2023 - Current
Salesforce Business Analyst
Accenture
03.2022 - 12.2023
Salesforce Analyst
Accenture
02.2021 - 03.2022
No Degree - Information Systems Analyst
Sicos Informática
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