Mariana Marcaletti
Marketing & Communication
Summary
15-year career on media, marketing and communication for world-renowned global companies across Latin America and the United States. I build creative teams, managing people and leading them towards excellence. I also set up action-driven workflows to tackle business challenges, like branding, digital transformation, social campaigns, audience development and content strategy in all its forms: video, social, audio, pushing boundaries to achieve great goals.
Overview
15
15
years of professional experience
7
7
years of post-secondary education
3
3
Languages
Work History
Social Marketing Manager
NETFLIX South Latin America
Sao Paulo & Buenos Aires
10.2018 - Current
- Hire, train and lead a team of content creators (video editors, writers, designers) for Netflix's social media handles (+50M followers).
Editorial Director
TKM
Buenos Aires
01.2018 - 10.2018
- Managing a network of contributors to produce written, social and video pieces for a +6M distributed audience across social media sites.
Senior Editor
VIACOM/CBS
San Francisco
06.2016 - 01.2018
- Video lead focused on digital channel.
- Output of +500 videos.
Director, Social Media
UNIVISION
Miami
11.2015 - 06.2016
- Managing in-house and external creators (video editors, writers, designers) to publish content focused on news, entertainment and sports.
International News Coordinator
BUZZFEED
New York
01.2015 - 11.2015
- Hiring, onboarding and setting up for success a global pool of content creators to execute BuzzFeed's international expansion plans (France, Germany, Brazil, Spanish-speaking Latin America).
Language Specialist
GOOGLE
Buenos Aires
06.2012 - 08.2013
- Leading a network of language lovers to oversee +100 product namings.
Education
Master of Arts - Entrepreneurial Journalism
City University of New York
New York 05.2013 - 05.2014
Bachelor of Arts - Communication
Universidad De Buenos Aires
Buenos Aires 03.2004 - 07.2010
Skills
Social media
Accomplishments
- Leading creative teams to produce high impact, award-winning stunts (full portfolio with cases in this URL: https://docs.google.com/document/d/1uu-J5-YSEV-OaqbcEqjJL4dOrp53cwAXPthzbVg3Lts/edit?usp=sharing)
- Proven track record of viral campaigns with zero paid media spend.
- Directing initiatives to kick off new ambitious projects, like Univision´s Latinacion, BuzzFeed´s Project Babylon or Netflix´s Editorial.
- Launching new channels that grow audiences exponentially.
- Helping companies grow revenue by implementing streamlined processes and better teamwork that save inefficient spend and maximize results.
Awards
Cannes and Ojo de Iberoamérica marketing awards.
Fulbright
Foreign Press Association
RNTC Hilversum, Holland grant
The Washington Post digital cohort
AFS at Manila, Philippines (ABS-CBN TV)
Timeline
Social Marketing Manager
NETFLIX South Latin America
10.2018 - Current
Editorial Director
TKM
01.2018 - 10.2018
Senior Editor
VIACOM/CBS
06.2016 - 01.2018
Director, Social Media
UNIVISION
11.2015 - 06.2016
International News Coordinator
BUZZFEED
01.2015 - 11.2015
Master of Arts - Entrepreneurial Journalism
City University of New York
05.2013 - 05.2014
Language Specialist
GOOGLE
06.2012 - 08.2013
Bachelor of Arts - Communication
Universidad De Buenos Aires
03.2004 - 07.2010
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