Harper Lee
Fayetteville
Summary
Dynamic marketing professional with a passion for creating, developing and executing campaigns to effectively reach and engage target audiences. Expertise in leveraging data-driven insights to develop marketing strategies and identify new opportunities for growth. Experienced in building strong relationships with stakeholders and managing teams to deliver successful campaigns.
Overview
12
12
years of professional experience
Work History
Associate Marketing Manager
Cargill
01.2023 - 02.2025
- Developed pulse period and evergreen digital media campaigns, supporting lead generation, and brand reputation initiatives.
- Created and implemented marketing strategies and plans using digital and traditional consumer marketing channels
- Collaborated with team members to develop and execute marketing strategies based on organizational goals and priorities
- Managed product portfolio alongside the business team by providing consumer insights and trends to work through the innovation pipeline
- Cultivated and maintained relationships with cross functional teams and external partners
- Managed $8MM marketing budget
Associate Brand Manager, Wright Brand Bacon
Tyson Foods
07.2022 - 01.2023
- Spearheaded market research to identify branding opportunities, cement strategies, and sustain a loyal customer base
- Collaborated with creative teams to design effective logos, packaging designs, advertisements, and other visual elements that enhanced product recognition
- Developed/executed brand strategies to enhance market presence and drive growth
- Managed relationships with external partners and vendors to ensure successful execution of marketing initiatives
- Implemented social media strategies to integrate with overall marketing tactics
- Managed budgets of $10 MM and allocated resources efficiently to achieve brand objectives
- Developed and executed annual media communication strategies
Associate Marketing Manager, Vending and Lodging
Tyson Foods
11.2018 - 07.2022
- Managed $800K+ marketing budget for both Lodging and Micro-Market Vending
- Lead development, supply chain opportunities for vending through broker presentations, training, and marketing tactics
- Developed and executed an annual media communication strategy and customer segmentation in concert with agency partners
- Managed channel innovation for new go-to market innovation (long-term and LTO); supported 100K+ case sale for Vending
- Created innovative promotional materials to drive sales volume and enhance product visibility in the market
- Demonstrated strong project management skills by overseeing multiple concurrent projects from conception through completion
- Organized virtual events such as webinars and virtual conferences in order to engage customers remotely
Marketing Director
KE Eye Centers Of Texas
03.2017 - 11.2018
- Created content for multiple digital platforms, including websites, blogs, and social media channels
- Executed strategic marketing plans to achieve regional marketing objectives
- Gathered competitive intelligence, and marketing tactics from other industries to help drive marketing leadership
- Managed, updated, and maintained all branding and marketing collateral; flyers, poster, and websites
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs
District Sales Representative
Ben E. Keith
02.2015 - 03.2017
- Supplied customers with more than 20,000 products, consisting of national brands as well as exclusives
- Negotiated contracts effectively with clients to secure long-term partnerships and revenue growth
- Generated new business opportunities through targeted prospecting and account management activities
- Assessed current distribution channels and identified potential partners for expanding into new markets
- Developed and implemented sales strategies to increase market share in assigned district
- Grew at 50% over the prior year
Sales Hospitality Specialist
Vistar
02.2013 - 02.2015
- Lead national product rollouts for Hilton, Marriott, IHG, and Wyndham Hotels; CPG, and Foodservice MOGS
- Grew sales within assigned account base through up-selling and cross-selling products
- Successfully brought in 38 accounts in Q4
- Worked with external brokers to conduct cuttings of products at large hotel brands' corporate offices and hotels onsite
Education
Bachelor of Science - Human Environmental Sciences
University of Arkansas
Fayetteville, AR12-2012
Skills
- Project Management
- Detail-Oriented
- Teamwork and Collaboration
- Relationship Building
- Brand Development
- Marketing Analytics
- Microsoft Office Suite
- Marketing Strategies
- Industry Trends
- Evaluation of Marketing Campaigns
- Influencer Marketing
Timeline
Associate Marketing Manager
Cargill
01.2023 - 02.2025
Associate Brand Manager, Wright Brand Bacon
Tyson Foods
07.2022 - 01.2023
Associate Marketing Manager, Vending and Lodging
Tyson Foods
11.2018 - 07.2022
Marketing Director
KE Eye Centers Of Texas
03.2017 - 11.2018
District Sales Representative
Ben E. Keith
02.2015 - 03.2017
Sales Hospitality Specialist
Vistar
02.2013 - 02.2015
Bachelor of Science - Human Environmental Sciences
University of Arkansas
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