With over 20 years of experience in marketing and communications, I lead teams for leading brands. Specializing in strategy and management, I've worked with global brands like Nike, Visa, and Samsung. My innovative, results-oriented approach drives growth and transformation. Passionate about creating meaningful connections between brands and their audiences, I constantly seek new ways to make an impact and add value in a rapidly evolving digital world.
Hi, I’m
MARIANO DEFELIPE
Managing Director
Buenos Aires
Summary
Overview
25
years of professional experience
Work History
The Pub
Managing Director
2022.01 - Current (4 education.years_Label & 4 education.months_Label)
Job overview
- Established and led a full-service content production company within Publicis Groupe
- Built and managed a team of 30 professionals, overseeing all aspects of operations
- Developed processes, defined P&L strategies, and constructed the studio from inception
- Achieved two consecutive years of growth, driving innovation and efficiency.
Leo Burnett
Managing Director
2020.01 - 2022.03 (2 education.years_Label & 2 education.months_Label)
Job overview
- Directed a team of over 80 professionals in a data-driven advertising agency
- Collaborated cross-functionally to develop custom products for top clients
- Served as the Client Leader for VISA & McDonald's Latam within Publicis Groupe.
Publicis Groupe
Integrated Business Director
2019.01 - 2020.01 (1 education.year_Label)
Job overview
- Established and led the Integrated Business Department for VISA South Cone
- Managed an integrated P&L for media, communication, digital, and activations exceeding USD 6MM
- Integrated with Publicis Latam Network to provide VISA with comprehensive governance.
R/GA
Client Services Director
2017.01 - 2019.01 (2 education.years_Label)
Job overview
- Led the Client Services department for prominent clients such as Nike and Pepsico
- Managed the P&L focusing on revenue growth and new business acquisition
- Spearheaded innovative projects in collaboration with global teams.
Y&R
Digital Account Director
2016.03 - 2016.12 (9 education.months_Label)
Job overview
- Led all marketing and communication strategies for Danone in Argentina, overseeing an exclusive team of over 30 people
- Spearheaded the launch of the digital team L'équipe Danone, focused on innovation and excellence in execution.
Dentsu
Strategy Director
2009.01 - 2016.01 (7 education.years_Label)
Job overview
- Led the development of marketing campaigns, content, and advertising actions focused on innovation and digital media
- Implemented Dentsu's Way strategic framework in Argentina, developing successful campaigns for clients such as Toyota, Bic, Itaú, and Mercadolibre.
Education
Digital House
Digital Products
2024.02 - 2024.05 (3 education.months_Label)
University Overview
Coderhouse
Digital Marketing
2016.01 - 2016.05 (4 education.months_Label)
University Overview
Universidad de Buenos Aires
Communication Sciences
1999.01 - 2008.05 (9 education.years_Label & 4 education.months_Label)
University Overview
Skills
Business Development
Marketing
Project Management
Creative thinking
P&L Management
Leadership
Revenue Growth
Problem-solving abilities
Business Leadership
Staff training/development
Budget Management
Adaptability
Interpersonal Communication
Websites
Timeline
Digital House
Digital Products
2024.02 - 2024.05 (3 education.months_Label)
Managing Director
The Pub
2022.01 - Current (4 education.years_Label & 4 education.months_Label)
Managing Director
Leo Burnett
2020.01 - 2022.03 (2 education.years_Label & 2 education.months_Label)
Integrated Business Director
Publicis Groupe
2019.01 - 2020.01 (1 education.year_Label)
Client Services Director
R/GA
2017.01 - 2019.01 (2 education.years_Label)
Digital Account Director
Y&R
2016.03 - 2016.12 (9 education.months_Label)
Coderhouse
Digital Marketing
2016.01 - 2016.05 (4 education.months_Label)
Strategy Director
Dentsu
2009.01 - 2016.01 (7 education.years_Label)
Universidad de Buenos Aires
Communication Sciences
1999.01 - 2008.05 (9 education.years_Label & 4 education.months_Label)