Summary
Overview
Work History
Education
Skills
Websites
Timeline
Hi, I’m

MARIANO DEFELIPE

Managing Director
Buenos Aires
MARIANO DEFELIPE

Summary

With over 20 years of experience in marketing and communications, I lead teams for leading brands. Specializing in strategy and management, I've worked with global brands like Nike, Visa, and Samsung. My innovative, results-oriented approach drives growth and transformation. Passionate about creating meaningful connections between brands and their audiences, I constantly seek new ways to make an impact and add value in a rapidly evolving digital world.

Overview

25
years of professional experience

Work History

The Pub

Managing Director
01.2022 - Current

Job overview

  • Established and led a full-service content production company within Publicis Groupe
  • Built and managed a team of 30 professionals, overseeing all aspects of operations
  • Developed processes, defined P&L strategies, and constructed the studio from inception
  • Achieved two consecutive years of growth, driving innovation and efficiency.

Leo Burnett

Managing Director
01.2020 - 03.2022

Job overview

  • Directed a team of over 80 professionals in a data-driven advertising agency
  • Collaborated cross-functionally to develop custom products for top clients
  • Served as the Client Leader for VISA & McDonald's Latam within Publicis Groupe.

Publicis Groupe

Integrated Business Director
01.2019 - 01.2020

Job overview

  • Established and led the Integrated Business Department for VISA South Cone
  • Managed an integrated P&L for media, communication, digital, and activations exceeding USD 6MM
  • Integrated with Publicis Latam Network to provide VISA with comprehensive governance.

R/GA

Client Services Director
01.2017 - 01.2019

Job overview

  • Led the Client Services department for prominent clients such as Nike and Pepsico
  • Managed the P&L focusing on revenue growth and new business acquisition
  • Spearheaded innovative projects in collaboration with global teams.

Y&R

Digital Account Director
03.2016 - 12.2016

Job overview

  • Led all marketing and communication strategies for Danone in Argentina, overseeing an exclusive team of over 30 people
  • Spearheaded the launch of the digital team L'équipe Danone, focused on innovation and excellence in execution.

Dentsu

Strategy Director
01.2009 - 01.2016

Job overview

  • Led the development of marketing campaigns, content, and advertising actions focused on innovation and digital media
  • Implemented Dentsu's Way strategic framework in Argentina, developing successful campaigns for clients such as Toyota, Bic, Itaú, and Mercadolibre.

Education

Digital House

Digital Products
02.2024 - 05.2024

University Overview

Coderhouse

Digital Marketing
01.2016 - 05.2016

University Overview

Universidad de Buenos Aires

Communication Sciences
01.1999 - 05.2008

University Overview

Skills

Business Development

undefined

Websites

Timeline

Digital House
Digital Products
02.2024 - 05.2024
Managing Director
The Pub
01.2022 - Current
Managing Director
Leo Burnett
01.2020 - 03.2022
Integrated Business Director
Publicis Groupe
01.2019 - 01.2020
Client Services Director
R/GA
01.2017 - 01.2019
Digital Account Director
Y&R
03.2016 - 12.2016
Coderhouse
Digital Marketing
01.2016 - 05.2016
Strategy Director
Dentsu
01.2009 - 01.2016
Universidad de Buenos Aires
Communication Sciences
01.1999 - 05.2008
MARIANO DEFELIPEManaging Director