Mariel Valdez
Summary
As a Head of Product with over 14 years of experience in digital products, I have demonstrated expertise in both B2B and B2C domains. I am a results-oriented professional with a passion for driving innovation and delivering exceptional user experiences. My track record of success includes developing and launching from zero products, leading cross-functional teams, and driving revenue growth. I excel at identifying market opportunities, conducting market research, and collaborating with stakeholders to create product roadmaps that align with business goals. With my extensive knowledge and experience, I am well-equipped to guide product strategy and development, and drive business success.
Overview
14
14
years of professional experience
3
3
Languages
Work History
Head of Product & Strategy
WORKIA
05.2023 - Current
- Implemented agile methodologies and best practices to optimize product development lifecycle, resulting in 20% faster time-to-market for key features.
- Led transformation of product team, fostering a culture of innovation, collaboration, and continuous improvement.
- Oversaw entire product portfolio, prioritizing initiatives based on market trends, customer feedback, and business impact.
- Collaborated with sales and marketing teams to develop effective go-to-market strategies, driving product adoption and revenue growth.
- Effectively managed product budget, P&L, and resources, achieving financial Objectives and Key Results (OKRs) for the organization.
- Lead Project to first seed round. Prepared database, created compelling storybook presentations, and established master data room to facilitate seamless communication, define together with legal team, investment instrument (SAFE) and cap table, and travel to US establishing crucial connections with potential investors.
Business Development Manager, Central America
GEOPAGOS
01.2022 - 04.2023
- Successfully developed and executed comprehensive business development strategy, resulting in remarkable 60% increase in sales.
- Established and maintained strong relationships with key stakeholders, ensuring continuous alignment with business objectives and fostering strategic partnerships.
- Demonstrated expertise in financial management by developing a comprehensive budget and forecast that accurately projected sales and expenses, contributing to overall fiscal responsibility.
Head of Product - Loyalty & Marketplace
GEOPAGOS
07.2019 - 12.2021
- Conducted extensive market research to identify trends and opportunities for product innovation, providing key insights that informed strategic decision-making.
- Successfully negotiated contracts with third-party vendors, achieving cost savings of 40%, contributing to overall financial efficiency.
- Defined business unit's strategy, structure, and long-term plan, providing a clear roadmap for sustained growth and success, and Developed and implemented pricing strategy that resulted in remarkable 120% increase in revenue
- Effectively led diverse team of 10 individuals with varied roles and backgrounds, fostering collaboration and achieving exceptional(eNPS) of 91.
Head of Product - LATAM
OLX
06.2018 - 03.2019
- Set goals and formalized policies to maximize team performance and keep project on-task.
- Directed planning and budgeting efforts.
- Led product development initiatives, successfully launching series of new features that addressed critical fraud and safety issues, contributing to overall product enhancement.
- Formulated a strategic roadmap that effectively managed the product lifecycle, resulting in a remarkable 20% increase in product sales and revenue.
Senior Product Manager - Hotels
ALMUNDO.COM
06.2017 - 06.2018
Senior Product Manager
DESPEGAR.COM
01.2013 - 05.2017
Senior Market Manager
DESPEGAR.COM
11.2009 - 12.2012
Education
MBA - Master in Strategic Direction & Technology
ITBA
Buenos Aires 03.2017 - Dec 2019
Skills
Customer Segmentation
Cross Functional Leadership
Product Training
Budget and P&L Management
Investor Relations
Pricing Strategy
Product Innovation
Cost Optimization
Timeline
Head of Product & Strategy
WORKIA
05.2023 - Current
Business Development Manager, Central America
GEOPAGOS
01.2022 - 04.2023
Head of Product - Loyalty & Marketplace
GEOPAGOS
07.2019 - 12.2021
Head of Product - LATAM
OLX
06.2018 - 03.2019
Senior Product Manager - Hotels
ALMUNDO.COM
06.2017 - 06.2018
MBA - Master in Strategic Direction & Technology
ITBA
03.2017 - Dec 2019
Senior Product Manager
DESPEGAR.COM
01.2013 - 05.2017
Senior Market Manager
DESPEGAR.COM
11.2009 - 12.2012