Summary
Overview
Work History
Education
Skills
Recognitions
Timeline
Generic
Marlene Demark

Marlene Demark

Sr. Marketing Project/Program Manager
CABA - Belgrano

Summary

Strategic Project Manager with 10+ years of experience leading cross-functional teams across branding, marketing, and creative operations. Proven ability to manage complex campaigns, align stakeholders, and drive execution across multiple channels—digital, influencer, PR, and TV. Skilled in budget planning, process optimization, and translating brand vision into scalable project workflows. Passionate about building systems that empower creative teams and deliver impactful brand experiences.

Overview

16
16
years of professional experience
16
16
years of post-secondary education

Work History

Sr. MKT Project Manager

Trafilea
Remote
03.2023 - Current
  • Primarily serving the Marketing Department.
  • Champion the Trafilea Operational Framework within Marketing.
  • Ensuring the integration and management of PMO best practices.
  • Align business strategy using Asana for efficient work management.
  • Manage +13 projects simultaneously, from planning to post-launch activities, focusing on marketing projects and new ventures in the beauty & fashion industry and community building.
  • Drive projects forward by understanding goals, identifying and resolving bottlenecks, and improving efficiency.
    Provide teams with knowledge and tools to enhance time allocation, communication, and processes.
  • Define and guide the indicators implementation to measure velocity within the team, efficiency, resource allocation and others.
  • Obtain a solid understanding Company OKRs and KPIs, work tools.
  • Assure tactical-strategic planning process (Company Quarter Plannings).
  • Document the program and project deliverables and scope in the Statement
    of Work.
  • Manage highly-ambitious initiatives through their entire process from planning to execution working in a fast and dynamic environment.
  • Develop, manage, and document (in the agreed format) all production schedules, milestones, projections, estimates, and budgets for customer-assigned projects.
  • Ensure that all work is produced in accordance with appropriate processes and that opportunities for improvement are identified and agreed upon lead end-of-project reviews and produce lessons-learned document at the end of the project.
  • Collaborate with internal teams and client stakeholders to creatively solve problems and brainstorm solutions
    Work with cross functional teams (product, acquisition, retention, growth, creative, operations, product development, IT etc) to navigate the workflow for all initiatives by identifying requirements, process, deadlines.
  • Successfully managed multiple projects simultaneously by prioritizing tasks according to urgency, resource availability, and alignment with organizational goals.
  • Planned, designed, and scheduled phases for large projects.
  • Identified plans and resources required to meet project goals and objectives.
  • Monitored project performance to identify areas of improvement and make adjustments.
  • Monitored progress against established goals, adjusting schedules and resources as needed to keep projects on track.
  • Met project deadlines without sacrificing build quality or workplace safety.
  • Established effective communication among team members for enhanced collaboration and successful project completion.
  • Coordinated with cross-functional teams to resolve project issues and mitigate risks.
  • Developed comprehensive project plans with clear timelines, milestones, and budget requirements, ensuring timely delivery of high-quality results.
  • Coordinated cross-functional teams and resolved conflicts, maintaining a positive work environment throughout the project lifecycle.
  • Prepared detailed reports on project status for stakeholders, ensuring transparency and alignment with objectives.
  • Reported regularly to managers on project budget, progress, and technical problems.
  • Analyzed project performance data to identify areas of improvement.

Team Manager/Associate Manager

WOLOX/ACCENTURE
Remote
08.2020 - 03.2023
  • Being the main point of contact between clients and developers.
  • Leading & generation all the scrum ceremonies.
  • Analyzing speed data, detailed end-of-sprint deliverables & employee hours reports.
  • Detecting sales opportunities and promoting continuity for the assigned teams.
  • Detecting blockers to meet the biweekly and semi-annual objectives.
  • Carrying out the development and start-up of on-premises platform projects.
  • Establishing quarter goals for team collaborators & working on their career plan.
  • Analyzing team's performances at a macro & micro level.
  • Assigning performance bonuses on a quarterly based budget.
  • Evaluated employee performance and coached and trained team members, increasing quality of work and employee motivation.
  • Led employee relations through effective communication, coaching, training, and development.

Project Manager, Team Lead

MRM-MCCANN
Capital Federal, Buenos Aires
01.2015 - 08.2020
  • GM Client support Emails and Banners production organization.
  • Team leadership in order to achieve daily / weekly objectives.
  • Meeting coordinations. Project plan's creation.
  • Back End, Front End, Graphic Design and Quality assurance team organization.
  • Planned, designed, and scheduled phases for large projects.

Project Manager SSR

POTENCIAL DIGITAL
01.2014 - 01.2015
  • Plan and manage digital campaigns (email, banners, content update) from brief to delivery.
  • Coordinate cross-functional teams and ensure alignment with KPIs and timelines.
  • Assign tasks, track progress, and resolve blockers using Jira.
  • Act as liaison between internal teams and external partners/agencies.
  • Oversee quality control, approvals, and on-time execution of deliverables.

Coordinator - Project Manager

PROCP CONSULTORA
01.2012 - 01.2013
  • Team's Project Manager at 3rd level course.
  • Objectives planning for personal goals achieving.

Community Manager

Kentucky Pizzeria
Capital Federal, Buenos Aires
01.2009 - 01.2011
  • Managed social media channels effectively for improved brand visibility and increased audience interaction.
  • Planned and executed promotional activities to drive community engagement and increase occupancy numbers.
  • Monitored online conversations surrounding the brand to address any negative sentiment or misinformation proactively.

Education

Fashion Design - Design

UNIVERSIDAD DE PALERMO
Capital Federal
01.2012 - 01.2014

Coaching & Leadership - 1, 2 & 3 levels

PRO CP CONSULTORA
Capital Federal
01.2011 - 12.2011

English studies - undefined

ENGLISH LANGUAGE CENTER
01.2009 - 01.2010

Italian School - undefined

EDMONDO DE AMICIS
01.2002 - 01.2007

Degree in Design And Communication PM - Design & Business

UNIVERSIDAD DE PALERMO
Buenos Aires
05.2018 - Current

Skills

  • Office package

  • Adobe CC

  • Solid Works

  • Shaper 3d

  • Fusion 360

  • Key Shot

  • Jira

  • Asana

  • Power BI

  • Budgeting & resource planning

  • Agile/Waterfall methodologies

Figma

Recognitions

  • Performance bonuses received each Q since 2020 to now, Wolox/Accenture
  • Growth award recognition, MRM McCann, 2017
  • Palermo Moda Highlighted project, Universidad de Palermo, 2013

Timeline

Sr. MKT Project Manager

Trafilea
03.2023 - Current

Team Manager/Associate Manager

WOLOX/ACCENTURE
08.2020 - 03.2023

Degree in Design And Communication PM - Design & Business

UNIVERSIDAD DE PALERMO
05.2018 - Current

Project Manager, Team Lead

MRM-MCCANN
01.2015 - 08.2020

Project Manager SSR

POTENCIAL DIGITAL
01.2014 - 01.2015

Coordinator - Project Manager

PROCP CONSULTORA
01.2012 - 01.2013

Fashion Design - Design

UNIVERSIDAD DE PALERMO
01.2012 - 01.2014

Coaching & Leadership - 1, 2 & 3 levels

PRO CP CONSULTORA
01.2011 - 12.2011

Community Manager

Kentucky Pizzeria
01.2009 - 01.2011

English studies - undefined

ENGLISH LANGUAGE CENTER
01.2009 - 01.2010

Italian School - undefined

EDMONDO DE AMICIS
01.2002 - 01.2007

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Marlene DemarkSr. Marketing Project/Program Manager