Summary
Overview
Work History
Education
Skills
Languages
Timeline
Generic
Matías Gómez

Matías Gómez

Summary

Experienced Lead Copywriter and Content Strategist with 8+ years in developing impactful content, strategies, and campaigns for top B2C and B2B brands like Gatorade, Netflix, Playstation, Twitch, Kings League, Oreo, FC Barcelona, Howdy.com, Google, GeekHunter, and others. Proven track record of boosting brand awareness and engagement through compelling storytelling and innovative marketing initiatives. Passionate about forging authentic connections between brands and target audiences to fuel business growth and success.

Overview

5
5
years of professional experience

Work History

Lead Copywriter

Howdy
08.2023 - Current
  • At Howdy, I lead transformative content strategies that elevated our brand’s voice and amplified its impact. My role centered on creating creative and innovative, data-driven content roadmaps tailored to engage diverse audiences and drive measurable growth. I also lead UX content for Howdy's various websites and platforms, as well as its sister company in Brazil, GeekHunter.
  • Supported public relations efforts by drafting press releases that garnered significant media coverage.
  • Collaborated with design team to produce visually engaging content for print and digital platforms.
  • Increased website traffic with SEO-optimized content and targeted keyword usage.
  • Analyzed campaign performance data, making recommendations for future improvements based on results.
  • Conducted market research to identify trends, informing strategic direction for content creation.

Senior Copywriter

Nobox
12.2021 - 08.2023
  • As a Senior Copywriter I worked side by side with data analysts, graphic designers, art directors, social strategists, and developers to create regional campaigns, content strategies, and websites for brands like Gatorade Latam and Europe, Netflix Latam, Pepsico Latam, or Kings League.
  • Collaborated with the design team to create visually appealing and effective ad campaigns.
  • Wrote social media outreach posts on both informational and promotional topics.
  • Created high-impact messaging for marketing media, contributing to increases in revenues and market share.

Senior Copywriter

Digitas
08.2021 - 12.2021
  • As a Senior Copywriter I worked side by side with data analysts, graphic designers, art directors, social strategists, and developers to create creative campaigns, content strategies, and websites for brands like Johnny Walker, Visa, Smirnoff, or Oreo.
  • Formatted copy to align with project-specific guidelines.

Sr. Creative Copywriter

Grey
09.2020 - 08.2021
  • Created global campaigns for GSK International collaborating with Grey London and WPP group.
  • Mentored junior writers in best practices for persuasive copywriting techniques, fostering a positive learning environment within the team setting.
  • Conducted thorough research to inform accurate, engaging copywriting efforts across various industries.

Education

Bachelor of Arts - Advertising

Colegio Universitario IES
12-2017

Master of Arts - Creative Strategy

Brother Ad School
Barcelona
09-2019

Skills

  • Continuous learning mindset
  • Adaptability to change
  • Data-driven decision making
  • Google analytics proficiency
  • SEO optimization expertise
  • User experience
  • Brand voice consistency
  • Content strategy planning
  • Email marketing proficiency
  • Content strategy

Languages

English
Advanced (C1)

Timeline

Lead Copywriter

Howdy
08.2023 - Current

Senior Copywriter

Nobox
12.2021 - 08.2023

Senior Copywriter

Digitas
08.2021 - 12.2021

Sr. Creative Copywriter

Grey
09.2020 - 08.2021

Bachelor of Arts - Advertising

Colegio Universitario IES

Master of Arts - Creative Strategy

Brother Ad School

Similar Profiles

CREATE PROFILE
Matías Gómez