Summary
Overview
Work History
Education
Skills
Languages
Personal Information
Timeline
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Mateo Encabo

Mateo Encabo

Martinez

Summary

Experienced Marketing Manager skilled at planning, executing and optimizing marketing strategies. Skilled in working under pressure adapting to new situations and challenges to best enhance the organizational brand. Attentive, creative, and leader attitude.

Overview

5
5
years of professional experience

Work History

Sr Marketing Manager

APPVERTISER
02.2023 - Current
  • Coordinate lead gen marketing initiatives, such as giveaways and promotions that translate into revenue.
  • Lead (re)branding efforts, ensuring consistency and impact across all customer touchpoints.
  • Direct website strategy, maintaining a user xp that aligns with brand objectives.
  • Handle social media presence, driving interaction and brand loyalty.
  • Execute email marketing campaigns, targeting retention and conversion metrics.
  • Collaborated with sales teams to develop targeted materials for prospective clients, resulting in higher conversion rates.
  • Oversaw public relations efforts, securing press coverage from leading industry publications and outlets.
  • Developed strategic partnerships with complementary brands for co-marketing initiatives that expanded market share significantly.
  • Plan and execute event marketing, creating experiences that translated to business results.

Marketing Automation Consultant

KAPTURALL
06.2022 - Current
  • Creation, design, testing and execution of multiple projects regarding digital marketing automation: emails, webinars, newsletters, nurture programs, etc
  • Measuring of results (internal and external) through presentation of reports
  • Support and constant interaction with clients
  • Team work with Data, Dev and Design on projects implementation
  • Work platforms: Marketo, Wordpress and Mavenlink.

Social Media Specialist

LENOVO
06.2021 - 06.2022
  • Case moderation within areas of ecommerce, technical-services and digital marketing department
  • Creation of Community Management in-house process for Lenovo
  • Interaction with media agencies regarding brand image line-ups for paid content (Arg, U.S.A
  • And India)
  • Leading of e-services team calibrations on writing tone.

Commercial Advisor

MEGATLON
03.2019 - 03.2021
  • Sales tasks with monthly targets and report presentations
  • Lead generation, sales channels self management and creation of presentation strategies
  • Persuasive communication and sales process trainings.

Education

Psychology Degree -

Universidad John F. Kennedy
03.2024

Industrial Engineering -

Instituto Tecnológico de Buenos Aires (ITBA)
01.2019

Bachelor's Degree -

Instituto Libre de Segunda Enseñanza (ILSE)
01.2015

Skills

    Hard

  • MS Office
  • Hubspot
  • PM tools (clickup, monday, mavenlink)
  • Adobe Marketo Engage
  • Sprinklr (CXM)
  • Slack

    Soft

  • Excellent Interpersonal relationships
  • Detailed-obsessed
  • Storytelling and copywriting
  • Good presence
  • Creativity

Languages

Native Spanish
Proficient
C2
Advanced English
Proficient
C2
Intermediate Italian
Intermediate
B1
Basic French
Intermediate
B1
Basic Chinese
Beginner
A1

Personal Information

  • Age: 26 years old
  • Date of Birth: 12/15/97
  • Argentinian, with Irish nationality

Timeline

Sr Marketing Manager

APPVERTISER
02.2023 - Current

Marketing Automation Consultant

KAPTURALL
06.2022 - Current

Social Media Specialist

LENOVO
06.2021 - 06.2022

Commercial Advisor

MEGATLON
03.2019 - 03.2021

Psychology Degree -

Universidad John F. Kennedy

Industrial Engineering -

Instituto Tecnológico de Buenos Aires (ITBA)

Bachelor's Degree -

Instituto Libre de Segunda Enseñanza (ILSE)

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