Matias Ezequiel Traverso

- Elevated client ROI through strategic negotiation of advertising placements across diverse platforms.
- Enhanced ad campaign performance via regular monitoring and data analysis in HubSpot.
- Cultivated strong relationships with media vendors, securing better rates and added value for clients.
- Identified new opportunities and stayed ahead of industry trends through comprehensive market research.
- Expanded client base in new territories through effective marketing techniques.
- Proficient in HubSpot for cost estimation in media campaigns, providing detailed reports to clients.
- Stayed abreast of industry best practices, emerging technologies, and shifts in consumer behavior affecting media consumption habits among key demographics.

• I was in charge of both Google Search campaigns and content creation for the company's social media platforms: Instagram and Youtube
• Additionally, I am responsible for writing and posting blogs on the website, which are uploaded weekly.
• Optimized ad campaigns for enhanced performance through regular monitoring and data analysis.
• Increased client ROI by strategically negotiating advertising placements across various platforms.

• I was in charge of a team composed of a creative designer, a copywriting expert, a campaign performance analyst for Meta and Google, and a developer
• Together, we were part of a cell whose clients were 2 real estate companies and food brands
• I served as a liaison between the clients and my team, requiring in-depth understanding of both my team's work and my clients' needs
• I led both Search and Display campaigns on Google, as well as various types of campaigns on Meta for several local clients
• Together, we not only increased the number of monthly clients but also enhanced their brand recognition significantly
• I implemented strategies to enhance campaign effectiveness and held weekly meetings with my team to align and achieve sales objectives.
• Increased client ROI by strategically negotiating advertising placements across various platforms.
• Optimized ad campaigns for enhanced performance through regular monitoring and data analysis.
• Conducted comprehensive market research to identify new opportunities and stay ahead of industry trends.
• Managed multiple projects simultaneously, ensuring timely delivery and meeting client expectations.
• Analyzed campaign performance data, making informed recommendations for future strategies and budget allocation adjustments.
• Effectively communicated campaign progress, results, and insights with internal stakeholders and clients through detailed reports and presentations.