Maximiliano Apecechea
CABA
Summary
Areas of expertise:
Communications & Marketing Director / Key Account Manager / Project Manager / Multimedia Producer
Website Portfolio:
https://www.behance.net/gallery/71697163/Portfolio-Max-Apecechea
This is not a standard cover letter, since I’m constantly in pursuit of the non-standard.
I won’t repeat here what you can learn from my resume.
Instead, I’d like to expose why I’m a great candidate for the job.
As a comprehensive Communicator –Advertiser, General Accounts Director, Project Manager and Multimedia Producer-, I know the Advertising/Communications business back and forth.
I’ve been working with and for Marketing, Internal Communications and PR Directors and Assistants for the last 15 years. And as I’ve expanded my knowledge from that synergy, I also know that my experience can bring a lot to the table.
As I said, I know the market really in deep, including all areas: design, creative, content, production, ATL, BTL, media, social networks, digital, 360, etc. You name it.
That’s the edge I got from being in the business for so long.
I know (real) costs of providers
I know (real) timings
I know how to negotiate (costs and timings)
I know what a good idea is when I see it
I know what strategies work and which don’t
I know how to assemble good teams
I know how to lead them
But, most of all, I know how to solve problems. And I love it.
Overview
19
19
years of professional experience
Work History
Communications Manager
Background, ARACAR Group
09.2018 - Current
- Market Analysis (KPI’s, competition, opportunities, threats).
- Online and offline communication strategy.
- Deliverables to stakeholders from all areas.
- Creation and Supervision of Advertising, Press and Internal/External Communication Assets (Content, Design, Audiovisual, Articles, Events, Blogs, etc).
- Negotiation with Suppliers.
Project Manager
MinkaMedia
12.2014 - 06.2018
- General Accounts Director
- Internal and external communication campaigns for big brands: DirecTV, CMR Falabella, Mercedes Benz, Ernst & Young, Mercadolibre, Endeavor, Bayer, American Express,
Despegar. - Negotiation with customers and suppliers.
- 6 dependents.
Press Officer
Villa General Belgrano
12.2010 - 11.2014
- P&GA
- Design and implementation of comprehensive communication strategies.
- Tourist call - TV, Radio, Internet, social networks, press parts-. Organization of events on a large scale -500,000 people-.
Director
Savia Comms
06.2007 - 10.2010
- General Management and Coordination. Customers: LoJack, DirecTV, Natura cosmetics, Bayer Argentina and Latam, American Express Argentina and Mexico, Mastercard Latam, Boehringer Ingelheim, Pan American Energy, among others.
- Negotiation with customers and suppliers.
- Media and strategic planning.
- 8 dependents.
- Annual budget management.
Accounts General Director
Altheim
03.2004 - 05.2007
- Development of campaigns and strategic planning for accounts such as: Rexona, Beldent, Dia% Supermarkets, Mantecol, Penalty, Clarín, Adidas, Ala, Yellow Pages.
- 5 dependents
Education
Bachelor’s Degree - Advertising and Communication
University of Palermo
Copywriter -
Association Argentina of Advertising Agencies
Bachelor's -
Colegio Nacional De Buenos Aires
Skills
Experience
-Comprehensive Communications Strategies, Press, P&GA -Accounts, Marketing,
Creativity, Social Networks, Digital, Graphic and Audiovisual Production, ATL, BTL,
360, CX, NPS -
-Internal Communication: Working Environment, GPTW, CSR, Onboarding, Talent
Acquisition, IT Processes, Institutional, Performance, Goals Development,
Workshops
- Negotiation skills with customers and suppliers Resources optimization
-Management and Project Leadership
-Excellent verbal and written skills
-High adaptability and problem solving
-Teams set up and motivation
Knowledge
Languages
English: Written advanced
English: Advanced Oral French:
Written basic
French: Basic Oral
Italian: Basic Oral
Computing
Office package: advanced Social
Networks: advanced
Graphical tools: intermediate
Accomplishments
- General Organization
- Contents and Actions Descriptions on Social Media
- Volunteer work for the Children's Hospital and several Soup Kitchens in the AMBA area
- Facebook.com/GrupoNexoSolidario
- Studies
- Association Argentina of Advertising Agencies
- Copywriter
Additional Information
- Achievements - , Jury "Premio Clarín to la Publicidad" - "Ojo de Iberoamérica" gold medal
Languages
Spanish
Native language
English
Proficient
C2
Italian
Elementary
A2
French
Elementary
A2
Timeline
Communications Manager
Background, ARACAR Group
09.2018 - Current
Project Manager
MinkaMedia
12.2014 - 06.2018
Press Officer
Villa General Belgrano
12.2010 - 11.2014
Director
Savia Comms
06.2007 - 10.2010
Accounts General Director
Altheim
03.2004 - 05.2007
Bachelor’s Degree - Advertising and Communication
University of Palermo
Copywriter -
Association Argentina of Advertising Agencies
Bachelor's -
Colegio Nacional De Buenos Aires
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