MAYA BOWIE
Bentonville
Summary
Innovative and customer-centric senior executive with 20+ years of experience leading marketing, merchandising, and strategy across Fortune 100 retailers. Drives demand, builds brand equity, and delivers traffic and performance results through culturally relevant creative, full-funnel campaigns, and integrated media. Known for applying customer and cultural insight, commercial acumen, and emerging AI tools accelerate growth, unlock new revenue streams, and modernize execution. Experienced in leading marketing efforts for $300B+ business portfolios and building high-performing teams that scale capabilities, inspire creativity, and deliver measurable business impact.
Overview
21
21
years of professional experience
Work History
Vice President, Retail Marketing
Walmart Inc.
Bentonville
07.2022 - Current
- Leading marketing for Grocery, Essentials, Marketplace, Health & Wellness, Financial Services, and Private Brands.
- Drive customer demand, category growth, and brand relevance through integrated strategy, full-funnel media, and breakthrough creative.
- Launched high-impact campaigns incl. Who Knew Express and 500B+ Items, Holiday Meal, Anna Faris Pharmacy Delivery Launch, Last Minute Holiday with Busta Rhymes, Megan Thee Stallion’s Hot Girl Summer, bettergoods launch, and more!
GMM VP, Merchandising & Transformation
Qurate Retail Group
Greater Philadelphia Area
10.2018 - 12.2020
- Company Overview: Qurate Retail Group is the leading Retail and Media video commerce retailer, operating QVC and HSN.
- Served in two roles — GMM, VP of Culinary Merchandising for QxH and VP, Transformation Management Office.
- Led multi-platform buying, marketing program and content, business development, product development, and sourcing for all Kitchen and Food categories across both QVC and HSN.
- Partnered with world-renowned chefs, national brands, and celebrity founders to curate and launch high-performing product assortments.
- Also appointed to lead enterprise Strategy and Transformation efforts, reporting directly to the Global CEO.
- Qurate Retail Group is a Global $14B+ Retail and Media company and the largest video commerce retailer, operating QVC and HSN.
Vice President
Total Wine & More
Washington
05.2017 - 10.2018
- Company Overview: Total Wine & More is the largest alcohol retailer in the US and a leader of Experiential Retail in the Food and Beverage space.
- VP Merchandising, Experiential and the '& More' side of the fast growing ~$3B+ Total Wine & More business.
- Led P&L, Category Directors and Buyers, and all sourcing and product development for barware, accessories, glassware, décor, food, beverages, mixers, cigars and more.
- Led experiential transformation and building new merchandising, marketing and design capabilities.
- Designed in-store experiences and seasonally relevant product, events, partnerships, digital marketing.
- Co-led the launch and design of Total Wine’s flagship store renovation.
- Total Wine & More is the largest alcohol retailer in the US and a leader of Experiential Retail in the Food and Beverage space.
VP & GM, Partnerships Marketing
Sears
Greater Chicago Area
04.2015 - 05.2017
- Vice President and GMM leading P&L, merchants, marketing, business development, store experience, and innovation for Sears and Kmart Health, Wellness and Beauty businesses.
- Managed $1B P&L and led innovation across $5B+ in retail including Smart Home, Aging in Place, and Kmart Beauty.
- Built new merchandising models, brand partnerships, and member journeys including Smart Home and Get Fit member journeys.
- Member of the Senior Leadership Team for Kmart and helped lead SHC Frequency and $4B Grocery and Drugstore business.
Group Manager (Director), Strategic Partnerships, Business Development & Innovation
Target Corporation
Minneapolis
03.2004 - 04.2015
- Held 8 successive leadership roles across Merchandising, Marketing, and Business Development.
- Led Target’s strategic entry into B2B and B2B2C marketing for its multi-billion dollar business.
- Drove partnership strategy, customer segmentation, and brand alignment across new business models.
- Member, Chair, and Advisor roles in Target’s African American Business Council.
Sr. Manager, Brand and Category Marketing
Target Corporation
Minneapolis
05.2010 - 01.2014
- Oversaw end-to-end marketing for multiple categories including Health & Wellness, Private Brands and Design Partnerships.
- Built strong go to market campaigns and cross-functional strategies integrating creative, insights, merchandising, and digital.
Education
MBA - Marketing, Strategy
Carlson School of Management
01-2012
BA - Public Policy Studies, AAA Studies
Duke University
01-1999
Skills
- Retail and Brand Marketing Strategy
- Integrated Marketing Planning and Execution
- Full Funnel Media Leadership
- Marketing Analytics and Performance
- Experiential and Store Marketing
- Product Marketing, Digital and E-commerce
- Customer Insights
- Creative and Agency Management
- Private Brand Development
- Team Leadership
- P&L Ownership and Merchandising
- Partnerships, Innovation, Business Development
- New revenue models - media and data
Websites
Board And Leadership Affiliations
- American Heart Association, NW Arkansas Board Member, 01/01/24, Present
- Housewares Charity Foundation, Board Member, 01/01/19, 12/31/21
- National Black MBA Association, Twin Cities, Board Member, Director of Special Events, 01/01/06, 12/31/09
- YMCA of the USA, Downtown Minneapolis, Community Board Chair, 01/01/07, 12/31/13
- Target African American Business Council, Member, Chair and Advisor, 01/01/05, 12/31/15
Timeline
Vice President, Retail Marketing
Walmart Inc.
07.2022 - Current
GMM VP, Merchandising & Transformation
Qurate Retail Group
10.2018 - 12.2020
Vice President
Total Wine & More
05.2017 - 10.2018
VP & GM, Partnerships Marketing
Sears
04.2015 - 05.2017
Sr. Manager, Brand and Category Marketing
Target Corporation
05.2010 - 01.2014
Group Manager (Director), Strategic Partnerships, Business Development & Innovation
Target Corporation
03.2004 - 04.2015
MBA - Marketing, Strategy
Carlson School of Management
BA - Public Policy Studies, AAA Studies
Duke University