Melina Andrea Di Rosa
General Martin Miguel de Gueemes,A
Summary
Passionate Marketing Cloud professional, oriented to driving business transformation through technology. Strategy and data driven oriented, with extensive experience leading high-performing teams, cultivating client relationships, and delivering innovative solutions that drive revenue growth and operational efficiency.
Overview
14
14
years of professional experience
1
1
Certification
Work History
Head of Salesforce Practice
Truenorth
05.2022 - Current
- Lead area, developing and executing Salesforce Practice strategy.
- Strategic planning, cultivating expertise, and fostering external partnerships to enhance companies industry influence.
- Close collaboration with the executive team to shape the practice's development and culture.
- Define Salesforce Offerings including implementation packages, support services, managed services, custom development in order to support business strategies for new customer penetration.
- Participation in Presales activities related to Salesforce projects.
- Active participation in the recruiting process for roles within the practice.
- Generation of annual Strategy plan, data driven.
Marketing Cloud Executive
Cloudgaia
12.2019 - 04.2022
- Marketing Cloud Executive with specific skills in world leading Salesforce.com CRM Marketing Cloud, Social Studio, Datorama and Audience Studio
- Activities include: Team leading, build and expand Marketing Cloud practice in the company and in the market, prospect qualification, new deals, prospect assessment and onboarding, client analysis AS-IS and TO-BE.
- Boosted team productivity by providing comprehensive training, mentorship, and performance evaluations.
- Reviewed team & clients concerns as well as new opportunities to drive Marketing Cloud Area strategies.
- Identified trends and assessed opportunities to improve processes and execution.
- Improved employee retention rates by fostering a positive work environment and offering professional development opportunities.
Marketing Cloud Consulting Lead
Cloudgaia
12.2018 - 11.2019
- Marketing Cloud Lead with specific skills in world leading Salesforce.com CRM Marketing Cloud, Social Studio and Datorama
- Activities include: Analysis AS-IS and TO-BE, assessment interviews per department & final documentation presentation, team leading, prospect assessment and onboarding, expand Marketing Cloud practice in the company.
Marketing Cloud Consultant
Cloudgaia
04.2018 - 12.2018
- CRM Consultant with specific skills in world leading Salesforce.com CRM application Marketing Cloud and Social Studio
- Participation in prospect assessment and onboarding for Salesforce Sales
- Activities include: Analysis AS-IS and TO-BE, Assessment interviews per department & final documentation presentation.
Marketing Cloud Consultant
Atlantic Technologies
01.2016 - 04.2018
- CRM Consultant with specific skills in world leading Salesforce.com CRM application Marketing Cloud and Social Studio
- Participation in prospect assessment and onboarding for Salesforce Sales
- Activities include: Analysis AS-IS and TO-BE, Assessment interviews per department & final documentation presentation.
Business Development Manager Latam
Cookpad
05.2015 - 12.2015
- Develop Market in Latam with special focus in Argentina, Chile and Uruguay
- Activities: analyze new channels of distribution, development of new services for users, analysis of new markets
- Achievements: weakly active users increased 100% in Argentina, 800% in Chile and 50% in Uruguay.
PR, Operations and Social Media Manager
LINE
05.2014 - 10.2014
- I handled PR, Operations and Social Media work at Business Development Division at LINE Corporation
- In charge of activities for Argentina and Chile.
Interactive Project Manager
Accenture
06.2012 - 04.2014
- I scoped, defined, managed, and lead the implementation of online projects (websites, banners, emails, mobile content and promotional campaigns) from the beginning, to production launch and post-launch assessment providing function, design and innovation
- I managed and worked together with the design and development team so that they could produce high quality, professional websites and web based interfaces
- Budget administration
- Strategic design in costs optimization, in order to increase contracts revenue.
Financial Analyst
Accenture
06.2010 - 06.2012
- Financial planning and analysis for contracts of consulting and outsourcing
- Measurement of profitability and projection on the performance of projects
- Worked together with USA team.
Education
Global MBA -
ESSEC
01.2014
MBA -
UCEMA
01.2014
Business Administration -
UCEMA
Argentina01.2009
Marketing -
UCEMA
01.2007
Skills
- Team Leading
- Decision-Making
- Strategic Thinking
- Communication Skills
- Problem-Solving
- Time Management
- Self-motivated
Certification
- Datorama | Project Manager, 2019
- Datorama | Admin Partner, 2019
- Datorama | Admin Expert, 2019
- Datorama | Admin Specialist, 2019
- Salesforce Pardot Specialist, 19361657, 2018
- Salesforce Sales Profesional, Expired, 2018
- Salesforce Admin, 18819469, Expired, 2018
- Marketing Cloud Consultant, 18245503, 2018
- Marketing Cloud Social Specialist, 17117651, Expired, 2017
- Marketing Cloud Email Specialist, 8718442, 2016
Languages
Spanish
English
Italian
French
Hobbies and Interests
- Traveling. Lived abroad for 13 years (Italy, France, Algiers, Tunisia and Bolivia)
- Voluntary activities: food bank separation and children canteen.
Timeline
Head of Salesforce Practice
Truenorth
05.2022 - Current
Marketing Cloud Executive
Cloudgaia
12.2019 - 04.2022
Marketing Cloud Consulting Lead
Cloudgaia
12.2018 - 11.2019
Marketing Cloud Consultant
Cloudgaia
04.2018 - 12.2018
Marketing Cloud Consultant
Atlantic Technologies
01.2016 - 04.2018
Business Development Manager Latam
Cookpad
05.2015 - 12.2015
PR, Operations and Social Media Manager
LINE
05.2014 - 10.2014
Interactive Project Manager
Accenture
06.2012 - 04.2014
Financial Analyst
Accenture
06.2010 - 06.2012
Global MBA -
ESSEC
MBA -
UCEMA
Business Administration -
UCEMA
Marketing -
UCEMA
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