MELISSA WITCHER
North Little Rock
Summary
Dynamic and motivated sales professional with a proven record of building relationships, managing projects from concept to completion, and coaching individuals to success. Skilled in building cross-functional teams, demonstrating exceptional communication skills and making critical decisions during challenges. Adaptable and transformational leader with an ability to work independently, creating effective presentations and developing opportunities that further establish organizational skills.
Overview
19
19
years of professional experience
Work History
Business Development Manager
Emery Jensen Distribution, An ACE Hardware Subsidiary
01.2024 - Current
- Increased client base by identifying new business opportunities and cultivating strong relationships with key decisionmakers.
- Facilitated regular communication with clients to ensure their needs were met, fostering long-lasting relationships built on trust and mutual respect.
- Developed customized solutions for clients based on a deep understanding of their unique pain points, delivering exceptional value and driving repeat business.
- Generated new business with marketing initiatives and strategic plans.
Territory Sales Manager
Giftcraft
08.2023 - 01.2024
- Increased sales revenue by developing and implementing strategic territory plans.
- Analyzed sales data to identify opportunities for improvement and implemented targeted action plans accordingly.
- Provided exceptional support to existing customers, leading to increased repeat business and referrals.
Director of Sales and Customer Care
Park Hill Collection
01.2021 - 07.2023
- Promoted within 5 months
- Managed a team of 10 Sales Specialist and 7 Customer Care Specialist
- Oversaw $28M in sales with a 3% claim rate and a 5% growth YTD
- Attended Dallas, Atlanta, Las Vegas and High Point shows
Sales Account Executive
Arkansas Business Publishing Group
09.2018 - 08.2020
- Prospect and target potential advertising clients, develop relationships in order to generate revenue
- Perform thorough needs analysis and provide effective solutions to help clients accomplish their goals
- Consistently met or exceeded monthly sales goals, 33% increase in book of business
Director, Local Client Solutions
PatientPoint
12.2016 - 08.2018
- Partnered with hospitals and post-care providers on custom patient education solutions
- Grew largest PatientPoint print guide from $36K to $102K, maintained over $100K every year
- Averaged 2 new business sales per week
Digital Media Manager/Team Lead
PatientPoint
09.2013 - 12.2016
- Partnered with hospitals and post-care providers on custom patient education solutions
- Grew largest PatientPoint print guide from $36K to $102K, maintained over $100K every year
- Averaged 2 new business sales per week
Senior Sales Yearbook Representative
Balfour
04.2008 - 08.2013
- Managed over 35 yearbook accounts
- Designed covers and layouts
- Attended and spoke at various trade shows and student journalism conventions
- Provided excellent customer service resulting in 90% renewal rate
Outside Sales Representative
Ganz
08.2006 - 03.2008
- Responsible for a product line of over 30K gift and home accessories
- Grew existing accounts and opened 2-3 new accounts weekly
- Collaborated with store owners and buyers on creative merchandising and marketing ideas
Education
Bachelor of Arts - Psychology
University of Arkansas
Little Rock, AR01.2006
Skills
- Team leadership
- Business development and planning
- Customer service
- Negotiations
- New business development
- Relationship building and rapport
- Team collaboration
- Account management
Websites
Timeline
Business Development Manager
Emery Jensen Distribution, An ACE Hardware Subsidiary
01.2024 - Current
Territory Sales Manager
Giftcraft
08.2023 - 01.2024
Director of Sales and Customer Care
Park Hill Collection
01.2021 - 07.2023
Sales Account Executive
Arkansas Business Publishing Group
09.2018 - 08.2020
Director, Local Client Solutions
PatientPoint
12.2016 - 08.2018
Digital Media Manager/Team Lead
PatientPoint
09.2013 - 12.2016
Senior Sales Yearbook Representative
Balfour
04.2008 - 08.2013
Outside Sales Representative
Ganz
08.2006 - 03.2008
Bachelor of Arts - Psychology
University of Arkansas
Awards
Emery Jensen Distribution Regional Impact Player September 2024 & Rookie of the Year March 2025
PatientPoint Top Sales Performer 2015, 2016, 2017
Balfour Rising Star 2009
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