Morgan Cates

• Managed the Fresh Dinner Sausage category, driving over $220 million in annual sales through strategic planning and execution.
• Led the development and coordination of the weekly Merchant Message, collaborating with buyers and senior leadership to align marketing initiatives.
• Served as the primary liaison for the monthly Tab collection, ensuring seamless integration of item information with marketing requirements.
• Spearheaded the Online Item File (OIF) update project, improving data accuracy and consistency across platforms.
• Developed and maintained strong cross-functional relationships, fostering collaboration across teams and departments.
• Conducted in-depth research and analysis to support data-driven decision-making and optimize marketing strategies.
• Facilitated data syndication for CPG companies through trusted content partners, enhancing market visibility and efficiency.
• Leveraged business metrics to identify growth opportunities and enhance category performance.
• Organized and led training sessions and product meetings for vendors via online conferencing platforms.
• Provided expert guidance on attribute management, delivering in-depth attribute analysis services to vendors.

Key Achievements:

• Successfully managed multiple projects simultaneously, ensuring timely completion and alignment with business objectives.
• Developed and implemented process improvements that increased operational
  efficiency and data accuracy.

• Managed end-to-end project execution for Private Brands, coordinating with category, sales, and marketing teams to ensure timely delivery.
• Acted as the primary point of contact for clients, suppliers, and external partners, fostering strong, effective communication channels.
• Resolved complex issues through strong technical and problem-solving skills, maintaining high-quality standards in all client deliverables.
• Conducted training sessions and participated in client meetings as a Subject Matter Expert (SME) on production lifecycle, product launches and timeline.
• Developed innovative proposals to capitalize on account opportunities and drive new business growth.
• Coordinate and lead training sessions and project meetings for new and existing vendors through phone calls and web conferencing tools.

Key Achievements:

• Recognized as the Walmart Business Partner of the Quarter for the Dairy Private Brands Team in Q3 FY16.
• Successfully delivered projects within budget and scope, enhancing client satisfaction and retention.