Natalia Valeria Gómez

A combination of scientific knowledge, business management skills, and a strong customer focus to bring innovative and effective diagnostic solutions to the market for Argentina, Paraguay, Uruguay and Bolivia.

• Product Strategy:Define the product portfolio's vision and strategy, aligning them with the company's overall objectives.
  Identify market opportunities and emerging trends in infectious disease diagnostics.
  
• Product Lifecycle Management:
  Manage the lifecycle of existing products, including improvements, updates, and obsolescence.
  Collaborate with global research and development teams to ensure the technical and commercial viability of products.
  
• Market and Competitive Analysis:
  Analyze competitors and their products, identifying opportunities to differentiate Roche's products.
  Develop product pricing and positioning strategies to maximize market share.
  
• Collaboration and Communication:Work closely with cross-functional teams. Communicate the product vision and strategies to internal and external stakeholders.
  Build relationships with key customers and thought leaders in the field of infectious diseases.
  
• Regulatory Affairs and Compliance
  

Driving the growth and success of the company's molecular diagnostics portfolio.

• Expand Market Presence: Identify new business opportunities, build relationships with key stakeholders, and increase the adoption of Roche's molecular diagnostics solutions.
• Customer Focus: Understand customer needs, provide expert advice, and ensure high levels of satisfaction through ongoing support.
• Collaboration: Partner with marketing and sales teams to develop strategic plans, launch new products, and achieve business objectives.