Nayra Rufino
Regional Sales Manager - Brasil
Bahia Blanca
Summary
Multi-faceted Regional Sales Manager promoting excellent record of meeting company-defined quotas through exceptional sales strategy. Mentors employees to develop top-performing team members. 10-year progressive career background combined with dedication to corporate growth and development.
Overview
8
8
years of professional experience
6
6
years of post-secondary education
3
3
Languages
Work History
Sales Development Representative
Sellerate
Buenos Aires, Buenos Aires
12.2024 - 04.2025
- Prospected and qualified inbound and outbound leads through cold calls, emails, and LinkedIn outreach, contributing to a consistent pipeline of qualified opportunities.
- Conducted discovery calls to understand client needs and aligned them with the company’s product offerings.
- Scheduled product demos for Account Executives, supporting the team in exceeding monthly and quarterly sales targets.
- Maintained accurate data and activity tracking using CRM tools, ensuring pipeline visibility and performance reporting.
- Collaborated closely with the marketing and sales teams to optimize lead generation strategies and messaging.
- Won new business by articulating full value of company's capabilities to prospects.
Sales Team Leader
Kommo CRM
08.2021 - 04.2025
- Boosted sales performance by implementing effective team training and coaching strategies.
- Managed a high-performing sales team, consistently achieving and surpassing set targets.
- Mentored junior team members to develop their skills and advance their careers with the company.
- Led regular team meetings to keep sales personnel motivated with tips, techniques and relevant information.
- Built strong team by recruiting and developing top sales talent.
- Implemented CRM system improvements that streamlined lead tracking and follow-up processes, leading to higher conversion rates.
- Maintained strong communication between the sales department and other organizational functions, aligning efforts toward common objectives.
- Managed 9-member sales team activities to consistently meet 150% of sales quotas.
Regional Sales Manager
Kommo
04.2025 - Current
- Managed team of 31 regional sales representatives and 4 Team Leader, consistently achieved high sales targets.
- Expanded market share within the region by identifying growth opportunities and collaborating with cross-functional teams.
- Streamlined sales processes to improve efficiency, resulting in increased productivity and overall revenue growth.
- Collaborated with senior executives to evaluate performance in regional area and develop strategies to expand revenue generation.
- Developed a successful sales team through rigorous coaching, performance management, and ongoing training.
- Participated in sales calls with direct reports to strengthen customer relationships and uncover possible opportunities for growth.
- Increased regional sales by implementing strategic marketing plans and nurturing key client relationships.
- Managed revenue models, process flows, operations support, and customer engagement strategies.
- Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
Customer Services Analyst
Sterlix Environmental
05.2020 - 07.2021
- Resolved customer complaints with empathy, resulting in increased loyalty and repeat business.
- Managed high-stress situations effectively, maintaining professionalism under pressure while resolving disputes or conflicts.
- Enhanced customer satisfaction by promptly addressing concerns and providing accurate information.
- Collaborated with team members to develop best practices for consistent customer service delivery.
- Provided coaching and mentoring to new hires, contributing to their successful integration into the team.
- Maintained detailed records of customer interactions, contributing to comprehensive database for future reference.
- Analyzed customer service metrics to identify trends and develop strategies for improvement.
- Participated in cross-functional teams to discuss ways to improve overall customer satisfaction across company.
Trilingual Recepcionist
Seara Praia Hotel
11.2017 - 10.2019
- Resolved customer problems and complaints.
- Confirmed appointments, communicated with clients, and updated client records.
- Organized, maintained and updated information in computer databases.
- Welcomed customers with friendly greeting, answered general questions, gathered nature of visit and directed to specific offices.
- Cultivated positive relationships with clients through professional demeanor and excellent interpersonal skills.
- Demonstrated strong multitasking abilities while managing numerous tasks simultaneously under tight deadlines.
- Interacted with vendors, contractors and professional services personnel to receive orders, direct activities, and communicate instructions.
- Helped office staff prepare reports and presentations for internal or client-related use.
- Collected and distributed messages to team members and managers to support open communication and high customer service.
Education
Bachelor of Science - Law
Saint August University
Brazil 05.2011 - 01.2017
Skills
Sales leadership
Team building
Strategic planning
Negotiation and persuasion
Analytical thinking
Project management
Training and mentoring
CRM software
Revenue generation
Conflict resolution
Territory expansion
Product expertise
Timeline
Regional Sales Manager
Kommo
04.2025 - Current
Sales Development Representative
Sellerate
12.2024 - 04.2025
Sales Team Leader
Kommo CRM
08.2021 - 04.2025
Customer Services Analyst
Sterlix Environmental
05.2020 - 07.2021
Trilingual Recepcionist
Seara Praia Hotel
11.2017 - 10.2019
Bachelor of Science - Law
Saint August University
05.2011 - 01.2017