Summary
Overview
Work History
Education
Skills
Timeline
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Nayra Rufino

Nayra Rufino

Regional Sales Manager - Brasil
Bahia Blanca

Summary

Multi-faceted Regional Sales Manager promoting excellent record of meeting company-defined quotas through exceptional sales strategy. Mentors employees to develop top-performing team members. 10-year progressive career background combined with dedication to corporate growth and development.

Overview

8
8
years of professional experience
6
6
years of post-secondary education
3
3
Languages

Work History

Sales Development Representative

Sellerate
Buenos Aires, Buenos Aires
12.2024 - 04.2025
  • Prospected and qualified inbound and outbound leads through cold calls, emails, and LinkedIn outreach, contributing to a consistent pipeline of qualified opportunities.
  • Conducted discovery calls to understand client needs and aligned them with the company’s product offerings.
  • Scheduled product demos for Account Executives, supporting the team in exceeding monthly and quarterly sales targets.
  • Maintained accurate data and activity tracking using CRM tools, ensuring pipeline visibility and performance reporting.
  • Collaborated closely with the marketing and sales teams to optimize lead generation strategies and messaging.
  • Won new business by articulating full value of company's capabilities to prospects.

Sales Team Leader

Kommo CRM
08.2021 - 04.2025
  • Boosted sales performance by implementing effective team training and coaching strategies.
  • Managed a high-performing sales team, consistently achieving and surpassing set targets.
  • Mentored junior team members to develop their skills and advance their careers with the company.
  • Led regular team meetings to keep sales personnel motivated with tips, techniques and relevant information.
  • Built strong team by recruiting and developing top sales talent.
  • Implemented CRM system improvements that streamlined lead tracking and follow-up processes, leading to higher conversion rates.
  • Maintained strong communication between the sales department and other organizational functions, aligning efforts toward common objectives.
  • Managed 9-member sales team activities to consistently meet 150% of sales quotas.

Regional Sales Manager

Kommo
04.2025 - Current
  • Managed team of 31 regional sales representatives and 4 Team Leader, consistently achieved high sales targets.
  • Expanded market share within the region by identifying growth opportunities and collaborating with cross-functional teams.
  • Streamlined sales processes to improve efficiency, resulting in increased productivity and overall revenue growth.
  • Collaborated with senior executives to evaluate performance in regional area and develop strategies to expand revenue generation.
  • Developed a successful sales team through rigorous coaching, performance management, and ongoing training.
  • Participated in sales calls with direct reports to strengthen customer relationships and uncover possible opportunities for growth.
  • Increased regional sales by implementing strategic marketing plans and nurturing key client relationships.
  • Managed revenue models, process flows, operations support, and customer engagement strategies.
  • Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.

Customer Services Analyst

Sterlix Environmental
05.2020 - 07.2021
  • Resolved customer complaints with empathy, resulting in increased loyalty and repeat business.
  • Managed high-stress situations effectively, maintaining professionalism under pressure while resolving disputes or conflicts.
  • Enhanced customer satisfaction by promptly addressing concerns and providing accurate information.
  • Collaborated with team members to develop best practices for consistent customer service delivery.
  • Provided coaching and mentoring to new hires, contributing to their successful integration into the team.
  • Maintained detailed records of customer interactions, contributing to comprehensive database for future reference.
  • Analyzed customer service metrics to identify trends and develop strategies for improvement.
  • Participated in cross-functional teams to discuss ways to improve overall customer satisfaction across company.

Trilingual Recepcionist

Seara Praia Hotel
11.2017 - 10.2019
  • Resolved customer problems and complaints.
  • Confirmed appointments, communicated with clients, and updated client records.
  • Organized, maintained and updated information in computer databases.
  • Welcomed customers with friendly greeting, answered general questions, gathered nature of visit and directed to specific offices.
  • Cultivated positive relationships with clients through professional demeanor and excellent interpersonal skills.
  • Demonstrated strong multitasking abilities while managing numerous tasks simultaneously under tight deadlines.
  • Interacted with vendors, contractors and professional services personnel to receive orders, direct activities, and communicate instructions.
  • Helped office staff prepare reports and presentations for internal or client-related use.
  • Collected and distributed messages to team members and managers to support open communication and high customer service.

Education

Bachelor of Science - Law

Saint August University
Brazil
05.2011 - 01.2017

Skills

Sales leadership

Timeline

Regional Sales Manager

Kommo
04.2025 - Current

Sales Development Representative

Sellerate
12.2024 - 04.2025

Sales Team Leader

Kommo CRM
08.2021 - 04.2025

Customer Services Analyst

Sterlix Environmental
05.2020 - 07.2021

Trilingual Recepcionist

Seara Praia Hotel
11.2017 - 10.2019

Bachelor of Science - Law

Saint August University
05.2011 - 01.2017

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Nayra RufinoRegional Sales Manager - Brasil