Nick Mansfield
Pea Ridge
Summary
Results-driven analytics and consulting professional with deep expertise in category insights, business development, and strategic problem solving across the CPG and retail industries. Proven track record of delivering innovative, data-driven category insights that drive growth, enhance performance, and strengthen retailer partnerships.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Manager, Strategic Accounts (Food)
Walmart Data Ventures
09.2024 - Current
- Primary liaison for suppliers and merchants, enabling strategic collaboration and analytics support through Scintilla to achieve Walmart and client HQ business goals.
- Lead cross-functional workstreams with third-party consultants, merchants, operations teams, and suppliers to drive measurable ROI and value from Scintilla investments.
- Develop and present compelling success stories and case studies highlighting the practical application and impact of Scintilla insights.
- Consistently champion strategic initiatives, strengthen client relationships, and deliver actionable, data-driven insights that improve category performance for both suppliers and merchants.
- Managing Food supplier portfolio worth over $3B in Walmart sales across various Food categories
- Scintilla Certifications: SME across Channel Performance, Shopper Behavior, and Customer Perception Survey tools
- Recognized for my work ethic, proactive approaches, and leadership capabilities
Sr. Manager II, Insights Consultant – Client Development
Circana
10.2019 - 09.2024
- Delivered strategic insights and solutions for high-priority client accounts across major retail gateways, fostering strong relationships with senior stakeholders to sustain and grow business partnerships.
- Served as a trusted advisor, identifying client challenges and delivering actionable, data-driven recommendations that drive both category and brand performance.
- Collaborate cross-functionally with internal teams to align client objectives with Circana’s business goals and service capabilities.
- Recognized as a subject matter expert in retail gateways and shopper loyalty data, consistently providing thought leadership and value-added insights.
- Support client portfolio of $14M+ annual revenue with 100% retention rate
- Partner with retailer commercial team to sell-in new shopper program ranging from $0.5M to $2.0M annually
- Strategically showcased the value of 7-Eleven gateway shopper insights to key client stakeholders resulting in winning a $3.7M multi-year renewal
National Category Analyst – Walmart Sales Team
Bimbo Bakeries USA
11.2016 - 10.2019
- Served as the syndicated data subject matter expert for a Walmart category portfolio generating $1.5B in 2019 sales.
- Developed fact-based stories and insights using IRI and internal sales data to support internal sales strategy and execution.
- Led deep-dive analyses of competitive sales, pricing, assortment, promotional activity, and shopper behavior to benchmark Walmart’s performance against the broader market.
- Supported the category advisor team in modular refreshes, ensuring Sam’s Club assortments prioritized top-performing UPCs for optimal category performance.
Business Development Specialist
Advantage Solutions
02.2016 - 11.2016
- Create compelling sales presentations, monitor new item launches and promotions, and oversee field rep performance.
- Leveraged tools such as Retail Link, Excel, Access, and PowerPoint to analyze business drivers and deliver actionable performance reports.
- Proactively identified and resolved promotional and funding issues, ensuring seamless execution and timely communication of resolutions to BDMs and clients.
Order Management Specialist
Walmart Inc.
12.2014 - 02.2016
- Collaborated with cross-functional team of merchants, replenishment managers, and suppliers to optimize category management and replenishment in Grocery.
- Improved replenishment efficiency by creating and executing accurate purchase orders and ensuring integrity of replenishment data.
- Created and maintained domestic/import item numbers, serving as a subject matter expert to troubleshoot and resolve process roadblocks.
Education
Master of Business Administration -
John Brown University
Siloam Springs, ARBachelor of Science - Business Administration And Management
Missouri Southern State University
Joplin, MOSkills
- Category performance evaluation
- Customer engagement and support
- Cross-functional collaboration
- Team-oriented leadership
- Analytical decision making
- CPG knowledge in diverse channels
- Scintilla/Luminate Data Analysis
- Experienced in evaluating syndicated data trends
- Proficient in Microsoft Suite
Certification
- Walmart Scintilla Sales Analysis
- Walmart Scintilla Replenishment
- Walmart Scintilla Customer Insights
Timeline
Manager, Strategic Accounts (Food)
Walmart Data Ventures
09.2024 - Current
Sr. Manager II, Insights Consultant – Client Development
Circana
10.2019 - 09.2024
National Category Analyst – Walmart Sales Team
Bimbo Bakeries USA
11.2016 - 10.2019
Business Development Specialist
Advantage Solutions
02.2016 - 11.2016
Order Management Specialist
Walmart Inc.
12.2014 - 02.2016
Master of Business Administration -
John Brown University
Bachelor of Science - Business Administration And Management
Missouri Southern State University
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