Dynamic Communications and Marketing Manager with a proven track record at the Ministry of Justice and Human Rights, driving a 45% increase in traffic through strategic content marketing and SEO. Adept at cross-functional team leadership and media relations, I excel in crafting impactful campaigns that resonate with diverse audiences.
Hi, I’m
Nora Elena Mazza
Ciudad Autónoma De Buenos Aires,Argentina
Summary
Overview
28
years of professional experience
Work History
Ministry of Justice and Human Rights (MJHW)Buenos Aires
Communications and Marketing Manager (Official designation: Communications Advisor)
01.2014 - 11.2024
Job overview
- Designed and led integrated communication and digital marketing campaigns, managing creative teams and ensuring institutional coherence across 20+ nationwide initiatives.
- Implemented content strategies, SEO, and paid media (Google Ads, Facebook Ads), achieving a 45% increase in traffic to citizen information platforms.
- Managed high-impact thematic campaigns (e.g., Clear Legal Language, Access to Justice), reaching over 3 million people via social media, print ads, and nationwide radio.
- Standardized the Ministry’s visual identity across all media, enhancing brand recall at high-traffic events like the Buenos Aires Book Fair, reaching audiences of 50,000+.
- Supervised KPI-based media plans, improving campaign performance and reducing cost per audience acquisition by 30%.
- Represented the Ministry at national and international events, building strategic partnerships with stakeholders in publishing, diplomacy, and human rights advocacy.
Emerging Markets Communications – Satellite TelecommunicationsBuenos Aires
Global Marketing and Communications Specialist
07.2008 - 10.2013
Job overview
- Translated complex technical content into accessible messaging for five global regions, supporting marketing strategies that improved user engagement and sales conversion.
- Created brochures, pitch decks, and one-pagers for global sales teams, increasing presentation effectiveness by 30%.
- Represented the company at international industry events, boosting brand recognition and generating qualified leads through face-to-face client engagement.
- Developed press releases and ad campaigns that secured coverage in over 10 leading telecom and tech publications, including Satellite Today and TeleGeography.
- Produced customized training guides for UN agencies and corporate clients, facilitating adoption of satellite-based connectivity solutions across 3 continents.
MICA Comunicación 360 – Promotional Marketing AgencyBuenos Aires
Strategic Planner – Branding & BTL Activations
05.2006 - 03.2008
Job overview
- Designed and executed tactical campaigns and BTL activations for FMCG brands, boosting audience engagement by 25% via experiential and street marketing.
- Converted creative briefs into on-the-ground promotional strategies, ensuring brand consistency across retail, events, and street activations, increasing campaign ROI.
- Led production and logistics coordination for 15+ concurrent BTL campaigns, ensuring on-time delivery and high-quality execution across nationwide rollouts.
- Supervised in-person brand activations, streamlining logistics to reduce delays by 20% and improve consumer satisfaction during live events.
Julia Kenny & Associates – Press and Communications ConsultingBuenos Aires
Account Director – Institutional PR & Media Strategy
01.2005 - 04.2006
Job overview
- Led PR strategies for legal and academic clients, increasing earned media placements by 40% in top national outlets.
- Provided strategic counsel on positioning, authored press materials and op-eds, and secured interviews with sector-specific media.
- Crafted targeted communication plans for diverse audiences, resulting in a 30% growth in audience engagement.
- Led media tracking and analytics, optimizing campaign outcomes to meet brand reputation KPIs.
- Managed PR logistics for high-profile events, achieving coverage in over 20 media outlets, including national TV.
General Motors Argentina – Automotive SectorBuenos Aires
Coordinator of National Promotions and Events
06.2004 - 11.2004
Job overview
- Executed national promotional campaigns for Chevrolet and Suzuki, increasing brand exposure and test-drive bookings by 20%.
- Managed agency partnerships and closed sponsorship deals, expanding brand presence at flagship events.
- Organized large-scale activations at TC2000, Expochacra, and La Rural, attracting over 50,000 participants to branded test-drive experiences.
- Spearheaded B2B and B2C marketing collaborations, reinforcing Chevrolet’s positioning as an innovation-driven brand in the Argentinian auto market.
La Nación – National Daily NewspaperBuenos Aires
Journalist (Professional Internship)
10.2003 - 03.2004
Job overview
- Reported on Politics, Economics, and International Affairs for the General Information desk, increasing daily readership engagement by contributing in-depth news analysis.
- Supported breaking news workflows and editorial processes, enhancing team output and refining writing and analytical skills.
Tower Records Argentina – Music & Retail IndustryBuenos Aires
Marketing and Advertising Coordinator
03.1997 - 09.2003
Job overview
- Managed 50+ music launch campaigns with major labels, increasing in-store traffic and brand reach.
- Executed co-branded promotions with MTV, Much Music, and Rock & Pop, boosting foot traffic by 30% and increasing media impressions.
Education
Torcuato Di Tella UniversityBuenos Aires, Argentina
Master’s Degree from Journalism
12.2003
University Overview
Buenos Aires University – Faculty of Social SciencesBuenos Aires, Argentina
Bachelor’s Degree from Communications, majoring in Policy and Communications Planning
11.2000
University Overview
Skills
- Project management and leadership
- Cross-functional team coordination
- Strategic communication and media relations
- Public campaigns and government outreach
- Content marketing strategy
- SEO and SEM expertise
- Email marketing and automation
- Social media management
- Branding and visual identity
- Google Analytics and performance tracking
Languages
Languages
Spanish: Native, English: Advanced, Portuguese: Advanced, French: Intermediate
Timeline
Communications and Marketing Manager (Official designation: Communications Advisor)
Ministry of Justice and Human Rights (MJHW)
01.2014 - 11.2024
Global Marketing and Communications Specialist
Emerging Markets Communications – Satellite Telecommunications
07.2008 - 10.2013
Strategic Planner – Branding & BTL Activations
MICA Comunicación 360 – Promotional Marketing Agency
05.2006 - 03.2008
Account Director – Institutional PR & Media Strategy
Julia Kenny & Associates – Press and Communications Consulting
01.2005 - 04.2006
Coordinator of National Promotions and Events
General Motors Argentina – Automotive Sector
06.2004 - 11.2004
Journalist (Professional Internship)
La Nación – National Daily Newspaper
10.2003 - 03.2004
Marketing and Advertising Coordinator
Tower Records Argentina – Music & Retail Industry
03.1997 - 09.2003
Torcuato Di Tella University
Master’s Degree from Journalism
Buenos Aires University – Faculty of Social Sciences
Bachelor’s Degree from Communications, majoring in Policy and Communications Planning
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