Osvaldo Schmale
Buenos Aires
Summary
Results-driven Account Director and Production Lead with extensive experience in advertising, creativity, and video production. Expertise in managing large-scale campaigns, brand caretaking, and leveraging AI-driven tools to enhance efficiency and creative output. Adept at leading cross-functional teams, optimizing workflows, and fostering impactful client relationships to drive brand engagement and market success.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Account Director / Production Lead
Hogarth Worldwide Argentina S.A.
Buenos Aires
01.2022 - Current
- Lead strategic planning, localization, and production of Coca-Cola campaigns across the South Cone (Argentina, Paraguay, Uruguay, Chile, Bolivia) in all media formats. (+1500 deliverables per month)
- Ensure brand consistency, trademarks, and SLA adherence while integrating local insights and innovative executions.
- Manage a multidisciplinary team of 40+ professionals, driving efficiency in audiovisual, print, digital, and CRM projects.
- Supervise and guide creative teams for tactical executions, ensuring alignment with market nuances and brand strategy.
- Introduced AI-powered tools for content adaptation and automation, reducing turnaround times and improving production efficiency.
- Developed new business opportunities, including launching a D2C business pilot for The Coca-Cola Company.
Senior Project Manager
McCann Buenos Aires
Buenos Aires, Argentina (Remote)
10.2020 - 02.2022
- Served as the main liaison for Coca-Cola, managing project lifecycles from brief to execution while ensuring brand alignment.
- Spearheaded localized campaigns, activations, and creative adaptations across multiple markets.
- Oversaw production workflows and digital asset management, ensuring compliance with brand and legal guidelines.
- Acted as a strategic hub for SLBU region projects, enhancing market-specific adaptations.
Account Lead
MIA Comunicación
Buenos Aires, Argentina
12.2018 - 10.2020
- Led a team of designers and copywriters in executing marketing and communication strategies for MetLife Argentina.
- Developed internal and external communication materials, supporting sales teams and improving brand engagement.
- Managed customer engagement strategies and digital content creation for social media platforms.
Project Manager
Quadro Diseño Y Comunicación
Buenos Aires, Argentina
10.2016 - 01.2018
- Managed ATL, BTL, and digital marketing campaigns, ensuring seamless project execution and client satisfaction.
- Oversaw technical aspects of projects, including budgeting, briefing, and supplier coordination.
Skills
- Advertising & Brand Strategy
- AI & Automation Tools in Marketing
- Team Leadership & Collaboration
- Video Production & Content Creation
- Digital & Traditional Campaign Management
- Client Relationship Management
- Process Optimization & Efficiency
- Data-Driven Decision Making
- Creative Problem Solving
Websites
Certification
- Marketing Digital & Community Management – Universidad de Ciencias Empresariales y Sociales (2017)
- Marketing Online: Client Acquisition Tools – Capacitarte UBA (2017)
- Business Administration – Universidad del Salvador (2009-2011)
- Content Essentials
- Digital Brand Building Best Practice
- Social Media Creative Copywriter - Brother- Doers School (2022)
- Art Director - Brother- Doers School (2022)
Languages
Spanish
Native language
English
Advanced
C1
Timeline
Account Director / Production Lead
Hogarth Worldwide Argentina S.A.
01.2022 - Current
Senior Project Manager
McCann Buenos Aires
10.2020 - 02.2022
Account Lead
MIA Comunicación
12.2018 - 10.2020
Project Manager
Quadro Diseño Y Comunicación
10.2016 - 01.2018