Osvaldo Schmale
Buenos Aires
Summary
Results-driven Account Director and Production Lead with extensive experience in advertising, creativity, and video production. Expertise in managing large-scale campaigns, brand caretaking, and leveraging AI-driven tools to enhance efficiency and creative output. Adept at leading cross-functional teams, optimizing workflows, and fostering impactful client relationships to drive brand engagement and market success.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Account Director / Production Lead
Hogarth Worldwide Argentina S.A.
01.2022 - Current
- Lead strategic planning, localization, and production of Coca-Cola campaigns across the South Cone (Argentina, Paraguay, Uruguay, Chile, Bolivia) in all media formats. (+1500 deliverables per month)
- Ensure brand consistency, trademarks, and SLA adherence while integrating local insights and innovative executions.
- Manage a multidisciplinary team of 40+ professionals, driving efficiency in audiovisual, print, digital, and CRM projects.
- Supervise and guide creative teams for tactical executions, ensuring alignment with market nuances and brand strategy.
- Introduced AI-powered tools for content adaptation and automation, reducing turnaround times and improving production efficiency.
- Developed new business opportunities, including launching a D2C business pilot for The Coca-Cola Company.
Senior Project Manager
McCann Buenos Aires
10.2020 - 02.2022
- Served as the main liaison for Coca-Cola, managing project lifecycles from brief to execution while ensuring brand alignment.
- Spearheaded localized campaigns, activations, and creative adaptations across multiple markets.
- Oversaw production workflows and digital asset management, ensuring compliance with brand and legal guidelines.
- Acted as a strategic hub for SLBU region projects, enhancing market-specific adaptations.
Account Lead
MIA Comunicación
12.2018 - 10.2020
- Led a team of designers and copywriters in executing marketing and communication strategies for MetLife Argentina.
- Developed internal and external communication materials, supporting sales teams and improving brand engagement.
- Managed customer engagement strategies and digital content creation for social media platforms.
Project Manager
Quadro Diseño Y Comunicación
10.2016 - 01.2018
- Managed ATL, BTL, and digital marketing campaigns, ensuring seamless project execution and client satisfaction.
- Oversaw technical aspects of projects, including budgeting, briefing, and supplier coordination.
Skills
- Advertising & Brand Strategy
- AI & Automation Tools in Marketing
- Team Leadership & Collaboration
- Video Production & Content Creation
- Digital & Traditional Campaign Management
- Client Relationship Management
- Process Optimization & Efficiency
- Data-Driven Decision Making
- Creative Problem Solving
Websites
Certification
- Marketing Digital & Community Management – Universidad de Ciencias Empresariales y Sociales (2017)
- Marketing Online: Client Acquisition Tools – Capacitarte UBA (2017)
- Business Administration – Universidad del Salvador (2009-2011)
- Content Essentials
- Digital Brand Building Best Practice
- Social Media Creative Copywriter - Brother- Doers School (2022)
- Art Director - Brother- Doers School (2022)
Languages
Spanish
Native language
English
Advanced
C1
Timeline
Account Director / Production Lead
Hogarth Worldwide Argentina S.A.
01.2022 - Current
Senior Project Manager
McCann Buenos Aires
10.2020 - 02.2022
Account Lead
MIA Comunicación
12.2018 - 10.2020
Project Manager
Quadro Diseño Y Comunicación
10.2016 - 01.2018
- Marketing Digital & Community Management – Universidad de Ciencias Empresariales y Sociales (2017)
- Marketing Online: Client Acquisition Tools – Capacitarte UBA (2017)
- Business Administration – Universidad del Salvador (2009-2011)
- Content Essentials
- Digital Brand Building Best Practice
- Social Media Creative Copywriter - Brother- Doers School (2022)
- Art Director - Brother- Doers School (2022)
Similar Profiles
Nicole Marie C. LaredoNicole Marie C. Laredo
Graphic Production - Project Manager at Hogarth WorldwideGraphic Production - Project Manager at Hogarth Worldwide
Urvesh BatliwalaUrvesh Batliwala
QA Production Manager at Hogarth WorldwideQA Production Manager at Hogarth Worldwide
Kamal YadavKamal Yadav
Full Stack Developer at Hogarth WorldwideFull Stack Developer at Hogarth Worldwide