Patricia Andrea ZAROR BUSCHMANN
Paris
Summary
Experienced international business professional with over 20 years in value creation across diverse sectors including Wine & Spirits, Cosmetics, and mass consumption goods. Successful track record in various markets and countries, demonstrating a top-down strategic approach. Values honesty, transparency, and loyalty in professional endeavors. A proud single mother who prioritized raising a daughter, who has achieved a degree from UCL (London).
Overview
29
29
years of professional experience
1
1
Certificate
Work History
Director Export Manager
CRVC- Champagne Castelnau
08.2021 - 12.2022
- Reduced operational risks while organizing data to forecast performance trends.
- Reduced budgetary expenditures by 8% effectively negotiating contracts for more advantageous terms increasing 60% incomes.
- Implemented innovative solutions to solve complex problems, resulting in increased productivity and streamlined operations in increased revenues by 20%.
- Raised property accuracy and accountability by creating new automated tracking method.
Business Consultant
ZAROR Consulting Services
08.2016 - 04.2021
- Led process improvement initiatives that resulted in new market identification and business plan for Tunisia Oil Company to enter to US Market.
- Designed and developed wine distributors strategies to import wine from Latin America to US Market.
- Advising clients in areas of marketing strategy, new market identification and business planning in massive consumer, and luxury products.
- Evaluated situations and delivered targeted solutions using various tools and resources.
- Analyzed complex data sets to identify trends, uncovering valuable insights that informed strategic decision making.
US Export Manager
Vina San Pedro Tarapaca
03.2014 - 08.2016
- Increased Tamari Wine depletions (sell in) by 16% through targeted tailor-made marketing plans for importers and distributors in US.
- Maintained open communication with customers and overseas partners to update all parties on order and shipping changes.
- Expanded export market for Leyda Winery shipments by 600% nurturing in-person relationships with retail clients and distributors in 40+ states in US.
- Incremented export to US by 20% with re-introduction of Tarapaca wine made possible by nourishing personal relationship across de country.
- Evaluated 40+ states to identify client profiles and generate new opportunities and incentive plans for sales representatives.
- Applied standard tables and knowledge of law to calculate duty and tariff payments of each shipment.
- Maintained up-to-date knowledge of US customs regulations and international trade laws.
- Maintained accurate records/documentation related to all aspects of exports—ensuring full traceability during audits/inspections as needed.
- Updated CRM database system with Exporter and Business Model Canvas.
- Enhanced customer satisfaction by providing exceptional support and resolving issues promptly.
Marketing Manager
Estee Lauder
01.2006 - 12.2008
- Developed business plan and strategy, trade marketing, and accounting sales for Argentina.
- Increased income results by 25% (sell-in) and 45% (sell-out) by engaging in nationwide clients visits and developing sales programs for overlooked provinces.
- Spearheaded product launches, collaborating with product development teams to create comprehensive go-to-market strategies that drive sales growth.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors reducing costs by 13%.
- Led and managed sales team and 50+ sales point representatives.
- Developed creative presentations, trend reports, kitted assets, and product data sheets.
General Manager
CCR Research S.A
01.2004 - 12.2006
- Directed launch of CCR subsidiary in Chile.
- Increased client's portfolio from 1 to 14 in 11 months by adding multinational companies including Coca-Cola, Procter & Gamble, and Nestle among others.
- Managed diverse team of 60 professionals fostering a positive work environment and high employee satisfaction.
- Quadrupled income from $ 250.000 dollars to 1 million in under two years.
- Cultivated strong relationships with clients, vendors, and partners to ensure long-term success and loyalty.
Director, School of Business Administration
Universidad Diego Portales
07.2002 - 12.2003
- Created and developed five- years strategic plan (2004-2008) to enhance thposition of business school in Chilean and Latin American Market.
- Strengthened internal controls by reviewing existing policies and procedures, ensuring compliance with regulatory requirements.
- Boosted client (students and companies ) satisfaction rates through exceptional relationship management and prompt resolution of issues.
Marketing Manager
Kellogg's
10.1996 - 12.1999
- Coordinated and implemented regional communications strategy for Chilean and Argentinean operations.
- Increased 3 points of market share in Chile by lowering consumer prices.
- Led change of outsourcing from Argentina to Mexico, which resulted in synergies and advertisement savings in order of 20%-30% over previous years.
- Enhanced company reputation through successful public relations initiatives and positive media coverage.
- Led a team of marketing professionals to deliver high-quality campaigns on time and within budget.
Brand Manager
Unilever
01.1994 - 10.1996
- Developed and implemented renewed marketing concept for Impulse's deodorant global brand in chile, which was selected by regional innovation center in headquarters for regional roll-out.
- Launched new line extension for Rexona's deodorant global brand in Chile.
- Created and executed research studies of consumer needs to analyze and evaluate new concepts for impulse brand.
- Conducted research and analysis to determine brand positioning and messaging.
- Created and managed budgets to maximize brand reach and engagement.
Education
Master of Science - Marketing
Lovaine La Neuve
Brussels, Belgium06.2001
Commercial Engineer - Economics, Finances And Marketing
Universidad Adolfo Ibanes
Vina Del Mar, Chile12.1994
Skills
- Multi-cultural team leadership
- Visionary and goal-oriented
- Empathy in understanding emotional drivers of consumer
- Budget Control
- Strong critical thinking
- Script review and revision
- Mind Mapping
- Empowering workforce to achieve objectives
Languages
Spanish, English, French
Native language
Certification
- Wine & Spirits Education Trust ( WSET) Level I-II. Capital Wine School Washington, DC (2015 & 2014)
- Wine & Spirit Education Trust (WSET) Level III. West London Wine School, London UK. (October 2020)
Additional Information
Other Experience
Spanish Teacher
Lycee Rochambeau (French School)
2016-2018
Teacher
Marketing I & Marketing II
Diego Portales University
2004-2005
Timeline
Director Export Manager
CRVC- Champagne Castelnau
08.2021 - 12.2022
Business Consultant
ZAROR Consulting Services
08.2016 - 04.2021
US Export Manager
Vina San Pedro Tarapaca
03.2014 - 08.2016
Marketing Manager
Estee Lauder
01.2006 - 12.2008
General Manager
CCR Research S.A
01.2004 - 12.2006
Director, School of Business Administration
Universidad Diego Portales
07.2002 - 12.2003
Marketing Manager
Kellogg's
10.1996 - 12.1999
Brand Manager
Unilever
01.1994 - 10.1996
Master of Science - Marketing
Lovaine La Neuve
Commercial Engineer - Economics, Finances And Marketing
Universidad Adolfo Ibanes
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