Inés Ramírez Bosco

• Journalistic production of internal news site of the company, private operator for the Port of Montevideo.
• Direct support to Communications Manager.
• Worked with marketing teams to design pieces and communications.
• Updated company media platforms to align with changing internal goals.

Founded the Sesenta Group to help brands connect with their costumers and target market.

• Content strategy and design, editorial consulting, internal communications. Writing, translation, localization.
• Who I worked with: WOBI, Linkedin (Brazil), Banco Macro, Natura, Novo Nordisk, Bayer, Amcor (LATAM), Mastercard USA (Love Cities), Nissan (Brazil), Terra Translations (USA), Think with Google, Alcon (vision care), CAO (Cámara Argentina de Oftalmología).

• Coordination and supervision of content marketing team.
• Design of content strategy (social networks, newsletter, press articles, e-mail mkt, media interviews).
• Reviewed and edited content flowing to website.
• Collaborated with marketing and design teams to develop and plan site content, layout, and style.
• Managed content distribution to online channels and social media platforms.
• Approved, reviewed and edited content flowing to website.

• Travel and tourism content design and contributor’s team coordination for Lugares magazine and La Nación newspaper.
• Managed editorial calendar for timely publication of high-quality content across various platforms.
• Collaborated with contributer writers to develop engaging articles and multimedia features that attracted new visitors.
• Conducted keyword research to optimize SEO value of published content, boosting search engine rankings.
• Enhanced website content by editing and proofreading articles for grammar, punctuation, and style.
• Coordinated with marketing team to create promotional materials for social media campaigns, driving user engagement and conversions.

• Developed and implemented press and PR strategies (key messages, press releases, customer media training, press trip production).
• Managed client relationships through regular check-ins and updates on project progress.
• Evaluated client needs and expectations, establishing clear goals for each consulting engagement.
• Liaised with customers, management, and sales team to better understand customer needs and recommend appropriate solutions.

• Brand positioning and customer loyalty.
• SEO, E-mail marketing, promotional campaigns; coordination of local and regional interdisciplinary projects with designers, developers and creatives; content creation and localization; strategic partnerships.
• Built strong rapport with clients through regular check-ins, status updates, and proactive problem-solving approaches.
• Main clients: adidas Latin America and Brazil, MasterCard, Merck Sharp & Dohme, Gamma Italy.

• Execution of communication programs: Xerox Argentina and Brazil, Faber-Castell Argentina and Latam.