P. Joaquin De Belaustegui
Buenos Aires
Summary
I'm a marketing hacker skilled at driving exponential growth across diverse industries such as laboratories, consumer goods, B2B SaaS, and marketplaces. Shifting seamlessly from tactical implementation to strategic vision, thrive by being part of or leading high-performing teams. Flexibility refined through diverse industry exposure guarantees innovative approaches to stimulate transformative growth and achieve exceptional outcomes.
Overview
11
11
years of professional experience
Work History
Founding Team
Extra (Marketplace App) - Miami
05.2023 - Current
- Create Extra's Brandbook .
- Develop the marketing plan.
- Develop the commercial plan.
- Forecast and planning for profitability and sales.
- HR forecasting (Headcounts, overhead, and organizational chart).
- Create sales strategies.
Brand & Content Generation Manager - Global
COR (B2B Saas) - SFA
08.2022 - 05.2023
- Led & oversaw marketing team & processes.
- Managed partnerships with third-party media.
- Generated content for lead acquisition (email, outbound, outreach, blog, social media, paid media, press, and sponsorships).
- Led social media strategies (paid & organic).
- Implemented brand positioning across multiple clusters.
- Coordinated content generation based on the consumer journey stages.
- Managed and motivated employees to be productive and engaged in work.
Brand Manager - Global
COR (B2B SaaS) - SFA
10.2021 - 08.2022
- Led rebranding efforts for the new Core Creative Idea, brand guidelines, and beliefs.
- Directed social media strategies (paid & organic).
- Executed communication strategies for lead generation. Coordinated content generation aligned with the consumer journey stages.
- Created and managed budgets to maximize brand reach and engagement.
Expert Marketing Lead - Regional
Sanofi
12.2019 - 09.2021
- Led the transformation of the Health Care Professional approach from a Face-to-Face strategy to a Multi-Channel Engagement model.
- Created engaging content for HCPs in Argentina, Chile, Paraguay, & Uruguay.
- Coordinated campaign collateral across diverse business segments, product lines, and markets.
- Conducted holistic analyses to understand HCP behavior regarding prescriptions, brand interactions, and personal interests.
Junior Brand Manager - Argentina
Coca-Cola Company (South Latin BU)
02.2019 - 12.2019
- Executed communication strategies and competitive analyses for Sprite, Fanta, Schweppes, and innovations in the soft drink sector.
- Aligned tactical strategies with manufacturers.
- Managed the P&L of various brands.
- Led innovations within the soft drinks portfolio.
- Developed incremental plans across key accounts.
- Served as the brand manager for Sprite's "Orgullo" campaign, which received the Lapiz de Oro Award in Argentina.
- Enhanced product positioning through meticulous market research and competitor analysis.
Junior Brand Manager - Uruguay & Parguay
Coca-Cola Company (South Latin BU)
06.2017 - 02.2019
- Executed communication strategies and competitive analyses for Sprite, Fanta, Schweppes, Cepita del Valle, Powerade, Aquarius, and innovations.
- Aligned strategic and tactical approaches with manufacturers.
- Managed the P&L of brands.
- Coordinated innovative strategies to achieve business goals and enhance long-term profitability.
- Boosted brand awareness by developing and implementing targeted marketing campaigns.
Junior Brand Manager - Regional
Coca-Cola Company (South Latin BU)
01.2017 - 06.2017
- Conducted regional brand analyses, both qualitative and quantitative in Peru, Chile, Bolivia, Argentina, Uruguay, and Paraguay.
- Revamped strategies and localizations in each country.
- Led regional marketing campaigns.
Social Media Associate
Novartis, (Rheumatology BU)
01.2015 - 01.2017
Marketing Assistant
Novartis, (Rheumatology & Dermatology BU)
01.2014 - 01.2015
Marketing Trainee
Novartis, Transplant BU
07.2012 - 01.2014
Education
Postgraduate - Digital Transformation
Austral
Argentina12.2019
Executive Program - E-commerce
Digital House
Argnentina05.2018
BBA - Business Administration
USAL
Argentina11.2016
Skills
- Human Resources
- Community Engagement
- Market Analysis
- Investor Relations
- Growth Hacking
- Brand Development
- Marketing Expertise
- Project Management
- Strategic Planning
- Innovation Management
- Revenue Growth
- Portfolio Management
Languages
Spanish
Native language
English
Proficient
C2
Portuguese
Intermediate
B1
Timeline
Founding Team
Extra (Marketplace App) - Miami
05.2023 - Current
Brand & Content Generation Manager - Global
COR (B2B Saas) - SFA
08.2022 - 05.2023
Brand Manager - Global
COR (B2B SaaS) - SFA
10.2021 - 08.2022
Expert Marketing Lead - Regional
Sanofi
12.2019 - 09.2021
Junior Brand Manager - Argentina
Coca-Cola Company (South Latin BU)
02.2019 - 12.2019
Junior Brand Manager - Uruguay & Parguay
Coca-Cola Company (South Latin BU)
06.2017 - 02.2019
Junior Brand Manager - Regional
Coca-Cola Company (South Latin BU)
01.2017 - 06.2017
Social Media Associate
Novartis, (Rheumatology BU)
01.2015 - 01.2017
Marketing Assistant
Novartis, (Rheumatology & Dermatology BU)
01.2014 - 01.2015
Marketing Trainee
Novartis, Transplant BU
07.2012 - 01.2014
Postgraduate - Digital Transformation
Austral
Executive Program - E-commerce
Digital House
BBA - Business Administration
USAL
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