Rafael França

• Planning, execution and monitoring of Brand marketing & communication plans for "Consumer Electronics" Category.
  TV, Audio & Home appliances.
• Develop strategies on new product or company's IMC (Integrated Marketing Communication) and strategies on establishing a unique brand image and lead the entire marketing activity such as PR, ATL/BTL advertising materials, events or media strategy to ensure consistent branding and messages in all communication and help the department in charge with setting directions.
• Promote continued marketing communication by providing consistent goals and marketing directions to related marketing departments(PR, digital, media, campaigns and etc.)
  Key Tasks
• Communication Strategy. Participating in the environment analysis of market, competitor and product and conduct competitor benchmarking required for setting communication strategy.
• Participate in the creative concept planning of multi-dimensional campaigns that touch various consumer touch points.
• Participate in the market research and benchmarking of the strategies and naming status of competitors that are needed for developing brand strategies.

Responsible for the strategy and supervision of all the Channel Marketing actions. Retail and Digital Platforms.

Working for the entire PR portfolio. Beefeater, Chivas, Absolut, Jameson, Cafayate, Mumm, Havana Club, Malibu, among other brands.

Responsible for Southern Cone´s Marketing strategy (Argentina, Brazil, Chile, Paraguay, Peru and Uruguay) of

the WG&S Brand Portfolio.

Hendrick´s Gin, Grants Whisky, Glenfiddich Single Malt Whisky, The Balvenie Whisky, Sailor Jerry Rum, Drambuie,

Monkey Shoulder Whisky.

• Generation of the 360 annual strategy according to the Global guidelines and Sale´s objetives in 7 markets.
• Investment control according to Budgets: Advertising, Promotions and Commercial Discounts, for the entire region.
• On and Off Premise monitoring.
• E Commerce - All Platforms
• Press & PR
• "Innovation" monitoring of products according to each market.
• Portfolio Specialist & Brand Ambassador´s plan.
• Price Audit.
• Market Research.

• Head of the Marketing area for Southern Cone of the portfolio of products for equine care.
• Responsibility for marketing strategies in Argentina, Chile, Uruguay, Paraguay.
• Supporting the sales and marketing strategy, distribution, and market research.
• Responsibility for improving the image of brands throughout the distribution chain, in accordance with key points and accounts, allowing to increase exhibitions and translating this into increased sales and coding.
• Additionally, find communication channels to position brands in the final consumer.

• Marketing and Category Managment in
• Electronic Devices,
• White line,
• Home and Care,

Goals:

• Creation of new costumer experience Layout in 120 stores in Argentina. Smartv Experience.
• Best Seller TV Samsung World Cup 2014 - New Garbarino Campaign
• Best Campaign Off and Off: Back to the Future With "Emmet Brown"
• Creation of Online Platform for 6000 store vendors.

• Trade Marketing Analyst for all Group business units Garbarino: Garbarino, Compumundo, Garbarino travel and I - Point (Apple)
  
• Development, supervision and implementation of new structures of communication and promotion within the 90 branches in the country.
  
• Comprehensive survey of status and point of sale.
  
• Stimulation in the internal communication of the company for each branch.
• Contact and negotiation for actions with brands such as Samsung, Phillips, LG, SONY, Whirpool, among others.
• Coordination of new store openings.
  

• Account Executive, with responsibility for the implementation of actions and Brand Campaigns such as: FNC (Group Invev: Gatorade - Pilsen - Stella Artois), Cadbury (Beldent), Marlboro and Kenzo Intl

• Marketing Analyst in a first low cost airline in South Cone.
• Online, Press, BTL.