Raúl Alejandro Montero
Remote Web Analytics Specialist | Tagging Specialist | Google Analytics | SQL | BigQuery
Buenos Aires
Summary
I’m a Web & App Analytics Specialist with over 6 years of experience in implementing and optimizing tracking solutions across websites and mobile apps. I’ve worked with international clients in LATAM, the U.S., and Europe, managing tagging in GTM, Firebase, Appsflyer, Adobe DTM, and integrating data with GA4, BigQuery, Looker Studio, and Power BI. My background bridges technical implementation and strategic insights, ensuring reliable data for business and marketing decisions. I’m also trilingual (Spanish, English, Portuguese), which has allowed me to collaborate effectively with global teams.
Overview
6
6
years of professional experience
3
3
Certifications
3
3
Languages
Work History
Senior Web & App Tracking Specialist
True Digital Media
09.2025 - Current
- As a Web & Mobile Tracking Specialist, I design, implement, and optimize data tracking across websites and mobile applications to ensure accurate, reliable, and business-driven insights. My role bridges technical implementation with strategic objectives, collaborating with BI, IT, and business operations teams to guarantee seamless data flow into analytics and advertising platforms.
- Key Responsibilities:
- Implement and manage tracking tags in Google Tag Manager (GTM) for websites.
- Configure and validate events, conversions, and user flows in web and mobile platforms (Android/iOS).
- Set up and optimize event tracking in Firebase, Facebook SDK, and other measurement tools.
- Ensure high-quality data collection aligned with business goals and integrated into BI dashboards and advertising platforms.
- Troubleshoot and resolve data collection issues, improving accuracy and consistency.
- Collaborate with cross-functional teams (BI, IT, Operations) to align tracking with technical and commercial needs.
- Optimize tracking performance without compromising site speed or app performance.
- Core Skills:
- Advanced knowledge of GTM, Firebase, Facebook SDK, and analytics tools.
- Strong experience in data validation, troubleshooting, and integration with BI systems.
- Ability to translate business objectives into efficient tracking solutions.
- Skilled in working within multidisciplinary teams to deliver actionable insights.
Tagging Specialist
VML
01.2025 - 09.2025
- Plan, implement and manage tags across digital platforms, including websites and mobile applications and media tags with Google Tag Manager (GTM), Adobe Dynamic Tag Manager (DTM), Firebase or Appsflyer to deploy and maintain tracking scripts efficiently
- Create and maintain comprehensive documentation and SOP for tagging implementations, configurations, and updates
- Provide clear and concise instructions for internal stakeholders on tag-related processes
- Tag Analysis in Google Analytics 360 and Adobe Analytics
- Collaborate with the analytics team to define and implement tracking requirements for key performance indicators
- Create performance dashboards in Google Analytics, Google Looker Studio and Power BI, and analysis with recommendations and learnings
Sr Marketing Data Analyst
RAB2B | Rabinovici + Associates
07.2023 - 06.2024
Web Analytics Administrator
Clear Tech
08.2022 - 07.2023
- GA - GA4 - GTM - BigQuery - Looker Studio
- Use of web analytics tools to gather data, analyze it, and develop actionable insights and recommendations.
- Partner with technical teams to appropriately tag web properties (metadata and event tracking).
- Take ownership over web analytics and reporting. Continually QA and update tracking systems as needed and help drive smart business decisions.
- Audit, investigate, and resolve any tracking issues.
Profesor
Coderhouse
06.2023 - 06.2024
Ad Operations Senior Analyst
R/GA
05.2021 - 08.2022
- At R/GA I work in a joint, multidisciplinary position between the Media and Marketing Sciences teams. In both teams, I work with international clients.
Data Analyst
Intellignos
12.2019 - 04.2021
- Delivered tagging support and QA for website and campaign launches across multiple countries.
- Created implementation guides and ensured tracking aligned with business KPIs.
- Built dashboards in Data Studio/Mixpanel and provided GA360 insights.
- Managed paid media tagging (Google Ads, Facebook, Pinterest, Snapchat).
- Led localization and tagging implementations for L’Oréal Paris, Garnier, and La Roche-Posay LATAM websites.
Education
Licenciatura - gestión de tecnología de la información
UADE
01.2025
Skills
- Google BigQuery
- SQL
- Looker
Competitive analysis
Google analytics
Campaign analysis
Certification
Google Ads Search Certification
Timeline
Senior Web & App Tracking Specialist
True Digital Media
09.2025 - Current
Tagging Specialist
VML
01.2025 - 09.2025
Sr Marketing Data Analyst
RAB2B | Rabinovici + Associates
07.2023 - 06.2024
Profesor
Coderhouse
06.2023 - 06.2024
Web Analytics Administrator
Clear Tech
08.2022 - 07.2023
Ad Operations Senior Analyst
R/GA
05.2021 - 08.2022
Data Analyst
Intellignos
12.2019 - 04.2021
Licenciatura - gestión de tecnología de la información
UADE
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