Summary
Overview
Work History
Education
Skills
Accomplishments
Additional Information
Languages
Timeline
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Rocio Ferrazin

Rocio Ferrazin

Buenos Aires

Summary

More than 15 years of experience in leading banks, fintech, wallets and globally recognized means of payment companies.
Business Development leader with strategically-minded in capturing new business and leveraging dynamic B2B market opportunities. Bringing expertise in client acquisition and contract negotiation, along with excellent interpersonal communication, relationship-building and team leadership abilities. Results-driven and proactive with demonstrated record of accomplishment in meeting and exceeding sales objectives.

Overview

16
16
years of professional experience

Work History

Sr Business Development Manager

Visa Inc
03.2019 - 04.2023
  • Leadership of the commercial relationship with principal cards issuers in the Argentine market (BBVA, Galicia, Macro and HSBC) and fintech issuers (Brubank, NX and Lemon)
  • Negotiation and closed log-term commercial incentive agreements with the objective of growing in new clients or maintaining and increasing the Market Share and Payment Volume of the brand in existing ones in Argentina
  • Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
  • Prepared sales presentations for clients showing success and credibility of products or services.
  • Implementation of digital solutions: Digital Wallets (Apple Pay), Tokenization, Contactless, APIs, Visa Direct (Push Payments) and International Remittance Transfers.
  • Established relationships with key decision-makers within customer's organization to promote growth and retention.

Branch Manager

Banco Supervielle
04.2016 - 03.2019
  • Leadership a multidisciplinary team made up by sales executive from different core segments (B2B, B2C and Corporate) within the bank and the operative team. 15 employees in my charge.
  • Hunting of new strategy client, development of exist client portafolio of the branch and cross-selling with different products, accomplishing with the NPS rate required
  • Monitoring of branch sales pipeline in the CRM (Salesforce) with the team to achieve the month and annual objetives
  • Assessed employee performance and developed improvement plans.
  • Engaged employees in business processes with positive motivational techniques.

Key Account Manager

Prisma Medios de Pagos
11.2013 - 03.2016
  • Developed understanding of key clients needs and requirements to prepare customized solutions related with means of payments .Accounts: HSBC and Galicia Bank
  • Close deals to launch new products and services (Pago mis cuentas, LaPos, Visa Signature, Visa Corporate and Todo Pago QR)
  • Met with decision makers to increase commercial relationship
  • Negotiated prices, terms of sales and service agreements with new clients.

B2B Sales Representative

Banco Galicia
10.2007 - 10.2013
  • Management of an assigned portfolio of 400 clients of different billing levels (Corporate, Megras and PyMes)
    Monthly and quarterly objectives for sales and development of clients
  • Met existing customers to sales new products and financial services

Education

MIND - Digital Business Management

Universidad De San Andres
08.2021

Digital Marketing

Digital House
12.2018

MBA - Finance

Universidad Catolica Argentina
12.2011

Accounting

Universidad De Buenos Aires
07.2009

Skills

  • Strategic Negotiations
  • Business Planning
  • Leadership
  • Emotional Intelligence
  • Teamwork
  • Active listening
  • Flexibility/Adaptability

Accomplishments

  • Received the best managing officer for Business accounts award in Banco Galicia (2011)
  • Annual growth of market share of the VISA brand in 3 basic points in the HSBC bank (2015)
  • Won the best branch manager award in Banco Supervielle (2018)
  • Signing of the agreement with Banco Galicia to insure 80% of MS VISA for 5 years and launch exclusive products. It represented grow 4 BP in MS (2021)
  • Fintech LAC Mentoring program "Visa everywhere initiative" (2021). Fintech Prometeo (Uruguay)
  • Signing of the agreement with Banco Macro, BBVA and Banco Galicia to implement Apple Pay in Argentina market, achieving the implementation of NFC technology (2022)
  • Designed and executed promotional campaigns with relevant brands Ex. Starbucks, Cencosud, Rappi and Catedral Ski resort (2022)

Additional Information

Hobbies:

  • Volleyball
  • Cycling
  • Yoga
  • Pottery
  • Snowboard


Languages

Spanish
Native language
English
Advanced
C1
Portuguese
Intermediate
B1
Italian
Upper intermediate
B2

Timeline

Sr Business Development Manager

Visa Inc
03.2019 - 04.2023

Branch Manager

Banco Supervielle
04.2016 - 03.2019

Key Account Manager

Prisma Medios de Pagos
11.2013 - 03.2016

B2B Sales Representative

Banco Galicia
10.2007 - 10.2013

MIND - Digital Business Management

Universidad De San Andres

Digital Marketing

Digital House

MBA - Finance

Universidad Catolica Argentina

Accounting

Universidad De Buenos Aires

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Rocio Ferrazin