Rodrigo Yusso

Spearheaded data-driven decision-making within the South Cone region (Argentina, Brazil, Chile, Colombia & Peru) by gathering, analyzing, and structuring market intelligence, driving strategic business development.

Key Responsibilities:

• Develop and communicate Cargill's proprietary material on consumer and ingredient trends for the Food & Beverage Industry, collaborating with a global team to co-develop a cross-organizational framework.
• Construct robust Supply & Demand models for our product portfolio, enabling a comprehensive understanding of current and future market potential and informing strategic development.
• Conduct in-depth ad-hoc analyses to optimize the portfolio, develop customer-centric solutions, and capitalize on emerging market opportunities.

Achievement and Projects:

• Project: Sales Enablement Tool Development - Led the development of a customized tool to empower the commercial team with data-driven insights. This required building a comprehensive database, and collaboration with the sales team to refine the data.
• Developed and delivered insightful market reports of direct substitute products, enabling strategic adjustments to enhance market competitiveness.
• Initiated a process for continuous market insights capture, fostering a deeper understanding of market dynamics and enriching stakeholder engagement.

Led the Salesforce CRM platform rollout for the NA Fuels business, collaborating closely with both Sales and IT teams.

Key Responsibilities:

• Prioritized and delivered high-impact CRM solutions: Aligned development initiatives with business needs and resource constraints, ensuring the delivery of optimal solutions.
• Enhanced user experience: Actively gathered and analyzed user feedback from the Commercial team to drive continuous improvement in the CRM platform's usability and functionality.
• Championed platform adoption: Effectively communicated the value proposition of the CRM platform to drive user adoption and maximize its impact on business outcomes.

Supported Sales Managers in a variety of analytical and market execution tasks to guarantee commercial excellence, develop customer relationships and to grow profitability within the Fuels business.

Key Responsibilities:

• Developed and analyzed KPIs to track sales performance, identify trends, and inform strategic decision-making.
• Provided individual support to Territory Managers, driving pipeline development and contributing to the successful closure of new business opportunities.
• Coordinated key sales initiatives, including sponsorships, field rides, market tours, customer meetings, and trade shows.
• Actively participated in the Account Planning cycle, contributing to the development and execution of customer-centric strategies.

Achievements and projects:

• Streamlined operations and optimized resources by successfully merging two roles into one, reducing headcount by one position.
• Resolved $283k USD in outstanding repayment obligations from contracts impacted by temporary site closures.

Participated in cross-functional projects, successfully applying Agile methodologies to drive impactful business outcomes.

Key Responsibilities:

• Enhanced market understanding by collecting and analyzing industry data from both internal sources and external reputable sources such as Nielsen and Kantar Worldpanel.

Achievements and projects:

• Successfully reversed a multi-year decline in volume and market share for the Flavors soft-sparkling drinks category.
• Developed and implemented robust tracking tools to monitor the performance, adoption, and social media impact of reduced sugar drinks in select territories, paving the way for successful expansion to other geographies.