Summary
Overview
Work History
Education
Skills
Websites
Accomplishments
Timeline
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ROGER A. THOMPSON III

Conway

Summary

Successful Executive Vice President of Sales offering 30+ years of experience delivering quality results and exceeding sales goals. Expertise in cost containment, market plan execution and business development. Excellent communication, networking and negotiation skills. Committed to achieving strategic sales goals and building loyalty and trust, both externally and internally.

Overview

13
13
years of professional experience

Work History

Vice President of Sales

FUNNY WATER
01.2023 - Current
  • Managed all aspects of company's sales operations, including comprehensive strategy, budgeting, forecasting, and team development
  • Oversaw teams of regional sales managers and distributors, providing coaching and membership while developing strong relationships with contacts down the entire chain of command
  • Developed and implemented data-driven sales plans to optimize market penetration
  • Negotiated and maintained key partnerships with distributors and retailers, securing optimal pricing and promotional agreements
  • Led the launch of FUNNY WATER brands, exceeding sales targets and establishing a formidable market presence for the company.

Southeast Regional Manager

FUNNY WATER
01.2022 - 01.2023
  • Oversaw all sales operations, managed key distributors, and established strong relationships with retailers to drive collaboration and mutual success across 15 state markets
  • Developed sales tactics to grow regional sales via account management and targeted marketing efforts
  • Expanded distribution network by more than 50%, securing placements in critical accounts
  • Designed and implemented successful sales training programs for partnered distributors.

East Tennessee Sales Manager

LIPMAN BROTHERS
01.2021 - 01.2022
  • Earned division recognition for exceeding corporate sales targets by more than 25% each quarter
  • Responsible for developing new and maintaining existing relationships with distributors and retailers to ensure customer satisfaction, secure prime shelf placements, and optimal promotional opportunities
  • Beat forecasted market share growth by 120% by developing effective strategies for the local market and creating critical relationships with community partners.

Cutwater Brand Manager

GOLDEN EAGLE OF ARKANSAS
01.2020 - 01.2021
  • Oversaw brand launch in the state, securing prime retail placement and promotional opportunities
  • Surpassed corporate sales targets by 740%, earning top division recognition within ABI across the US
  • Created uniquely tailored sales strategies to reach untapped corners of the market.

Southeast Division Manager

HOFBRAUHAUS OF AMERICA
01.2018 - 01.2020
  • Led all sales, marketing, and distribution operations across 12 states across the Southeastern US
  • Played an integral role on the transition team moving the company from a private importer to a brewery-owned operation
  • Generated record sales for six consecutive quarters, only to be thwarted by the Covid-19 shutdowns.

Mid-South Regional Manager

GLUNZ IMPORTS
01.2011 - 01.2018
  • Spearheaded launch and expansion of Steigl's Grapefruit Radler in the US, achieving more than 1,000% growth over five years
  • Oversaw sales, distributor, promotional, and brand operations across 7 states
  • Developed highly-efficient distribution and sales methods to continually earn repeated business and high customer satisfaction.

Education

Bachelor's of Arts -

North Central College
Naperville, IL

Skills

  • Recognized sales leadership
  • Highly-effective strategic planning
  • Thorough market analysis
  • Distributor & Retail Management
  • Team-Building & Coaching
  • Effective Communication
  • Strong Negotiator
  • Budgeting & Forecasting
  • Sales and Operations Data Analysis
  • CRM & Digital Marketing
  • Brand Marketing
  • Aftermarket Sales
  • Industry Expertise
  • Analytical problem solver

Accomplishments

  • Expanded FUNNY WATER distribution network by more than 75%, securing premier placements with major retail chains and On-Premise accounts
  • Increased national sales revenue by over 20% in less than one year, significantly outperforming industry benchmarks and internal forecasts
  • Successfully launched two unique brands, generating a combined $10 million in annual revenue
  • Led the US-launch of Stiegl's Grapefruit Radler and achieved more than 1,000% growth in five years
  • Proven ability to develop unique and highly-effective sales strategies, consistently expanding companies' market shares and exceeding organizational objectives
  • Built and empowered several high-performing and diverse sales teams, fostering a culture of collaboration and accountability
  • Developed and implemented comprehensive sales training programs to increase team productivity and consistent innovation that resulted in increased market control, improved customer satisfaction, and strong teams of employees

Timeline

Vice President of Sales

FUNNY WATER
01.2023 - Current

Southeast Regional Manager

FUNNY WATER
01.2022 - 01.2023

East Tennessee Sales Manager

LIPMAN BROTHERS
01.2021 - 01.2022

Cutwater Brand Manager

GOLDEN EAGLE OF ARKANSAS
01.2020 - 01.2021

Southeast Division Manager

HOFBRAUHAUS OF AMERICA
01.2018 - 01.2020

Mid-South Regional Manager

GLUNZ IMPORTS
01.2011 - 01.2018

Bachelor's of Arts -

North Central College
ROGER A. THOMPSON III