Sandra Romina Pelze
Pilar
Summary
Digital Marketing Professional experienced in sales and operations. Led high-performance teams and drove advertising strategies across platforms including Google, Meta, TikTok, LinkedIn, Twitter, and Mercado, achieving a 35% year-over-year increase in ad performance and a 28% reduction in cost per lead. Focused on delivering scalable and profitable advertising solutions across diverse sectors.
Overview
24
24
years of professional experience
Work History
Sales Lead LATAM & Key Clients Partner
HolaHello Studio
04.2024 - 03.2025
- LATAM sales management: prospecting, cold outreach (Apollo), presentations, and deal closing.
- Development of Programmatic Advertising Business Unit: negotiations with DSPs, pricing, proposals, and 2025 strategic objectives.
- Management and upsell of key clients, achieving +18% growth in recurring revenue.
- Customization of credentials and proposals by vertical and market.
- Exploration of strategic alliances in Italy.
- LATAM, USA & Europe
Marketing & Operations Manager
Convertiko - Digital & Production Agency
01.2022 - 03.2024
- Leadership of Performance, Creative, Production, and Sales teams for key accounts.
- Optimization of Google Ads, Meta Ads, TikTok Ads, and LinkedIn Ads campaigns, improving ROI and CPA.
- Client reporting and strategic meetings to drive upsell and retention.
- Expanded content production services as a new service in the agency. Supervision of audiovisual and creative production for social media.
- Case Study - OCB (2022): upsell new Business Unit (productions/content creation) transforming the agency from purely performance to full production Model. Results: +47% revenue YoY and new clients +22%, incorporating big food vertical players like Yerba Mate Amanda.
- Argentina
Franchise Coordinator
Eddis Educativa
09.2019 - 12.2021
- Support to 50+ franchisees: openings, training, marketing campaigns, and commercial strategies.
- Successfully migrated 110+ branches to 100% online courses during the pandemic.
- Implemented Godixital CRM and GSuite corporate emails.
- +30% increase in online enrollments through targeted digital strategies.
- Argentina
Commercial Manager
Convertiko - Boutique Online Agency
01.2018 - 03.2019
- Identified and developed new business opportunities and upsells.
- Managed digital campaigns, optimizing ROI and CPA.
- Coordinated commercial and account teams for efficiency improvements.
- Achieved +25% increase in client ad investment.
- Argentina
Account Manager - Direct Sales Operations
Google Argentina
04.2008 - 08.2009
- Managed and optimized major Google Ads accounts, achieving +20% average growth in ad investment.
- Acquired high-value clients, contributing to revenue growth.
- Delivered training to agencies and Tier 1 clients on Ads & Analytics, including one week onsite training for DELL Colombia's marketing team.
- Collaborated with teams in Buenos Aires office to enhance regional operations.
Sr. International Business Analyst
Molinos Río de la Plata
02.2007 - 03.2008
- Assessed viability and profitability of new international business opportunities.
- Implemented marketing initiatives in foreign markets.
- Developed and monitored annual budgets.
- Victoria, Buenos Aires
Industrial Management Control Analyst
Danone
04.2006 - 01.2007
- Conducted product profitability (P&L) analysis and supported Marketing in new launches.
- Consolidated budgets and performed variance analysis.
- Prepared cost reports to support pricing and production decisions.
- Argentina
Clinical Study Coordinator
AstraZeneca
11.2003 - 03.2006
- Coordinated logistics, events, and financial planning of clinical research studies.
- Negotiated study budgets and monitored resource allocation.
- Managed translations and quality control of study materials.
- Haedo, Buenos Aires
Administrative Assistant - Clinical Research
Merck Sharp & Dohme
10.2000 - 09.2003
- Coordinated clinical study events and managed international travel logistics for participants and staff.
- Facilitated protocol translations, approvals, study documentation, and drug administration to ensure compliance and operational efficiency.
- Assisted in clinical activities in Buenos Aires, contributing to successful study execution and participant engagement.
- Project Leader QA Team: led review and update of SOPs for Clinical Research area.
Education
Bachelor's Degree - Business Administration
Universidad De Buenos Aires
Buenos Aires, Argentina12.2005
AI Workflows Course -
Big School
BarcelonaGAP (Google Advertising Professional) -
Google Argentina
Buenos AiresAdvanced Marketing & Organizational Competitiveness -
UBA
Buenos AiresSocial Marketing -
UADE Extension School
Buenos AiresEvent Protocol & Etiquette -
EC Events & Training
Buenos AiresSkills
- Sales strategy
- Google Ads
- Meta Ads
- LinkedIn Ads
- TikTok Ads
- Twitter Ads
- Mercado Ads
- Google Analytics
- HubSpot CRM
- Godixital CRM
- Workflow automations
- Canva
- OKRs framework
- Monday
- Slack
- ChatGPT prompting
- Gemini
- Copilot
- Claude
- Perplexity
- DALL E3
- ICH GCP SOPs
Languages
- English, Advanced, Certificate in Advanced English - A.A.C.I., +18 years professional use
- Italian, Bilingual, Seconda Media - Centro Cultural Italiano + in use at home since childhood, mother's language
- Portuguese, Intermediate, Escola Verde Amarelo
Timeline
Sales Lead LATAM & Key Clients Partner
HolaHello Studio
04.2024 - 03.2025
Marketing & Operations Manager
Convertiko - Digital & Production Agency
01.2022 - 03.2024
Franchise Coordinator
Eddis Educativa
09.2019 - 12.2021
Commercial Manager
Convertiko - Boutique Online Agency
01.2018 - 03.2019
Account Manager - Direct Sales Operations
Google Argentina
04.2008 - 08.2009
Sr. International Business Analyst
Molinos Río de la Plata
02.2007 - 03.2008
Industrial Management Control Analyst
Danone
04.2006 - 01.2007
Clinical Study Coordinator
AstraZeneca
11.2003 - 03.2006
Administrative Assistant - Clinical Research
Merck Sharp & Dohme
10.2000 - 09.2003
Bachelor's Degree - Business Administration
Universidad De Buenos Aires
AI Workflows Course -
Big School
GAP (Google Advertising Professional) -
Google Argentina
Advanced Marketing & Organizational Competitiveness -
UBA
Social Marketing -
UADE Extension School
Event Protocol & Etiquette -
EC Events & Training