Santiago Gomez Brumana
Summary
Passionate about business development and leading high-performance teams with a strong focus on achieving results.
Overview
22
22
years of professional experience
Work History
Regional Commercial & SVA Vicepresident
MIRGOR S.A
07.2023 - Current
- Develop and implement business strategies for retail and distribution expansion outside Argentina
- Manage DTC sales channels, including retail points of sale, e-commerce, and digital platforms, along with the B2B distribution channel
- Oversee corporate and administrative affairs to ensure business execution within the regulatory frameworks of each market
- Conduct market and competitive environment analysis to develop commercial strategies
- Oversee P&L for integrated businesses, track sales budgets by channel, optimize operational scale, and develop Business Intelligence tools for data-driven business management
- Build and lead high-performance teams.
Head of Commercial Department
MIRGOR S.A
03.2022 - Current
- Responsible for commercial strategic planning, customer experience, sales and marketing department, Business Intelligence, S&OP, for BTC and BTB
- Develop of new business verticals for the company
- End to end responsible for main electronic business of the company.
Head of Samsung Retail
MIRGOR S.A
02.2020 - 03.2022
- Develop and execution of an Omnichannel strategy to deploy a nationwide Retail, noted for its excellence in customer service
- Responsible for commercial strategic planning, stores marketing & operations, customer experience, e-commerce and after sales
- Provides leadership to motivate and develop team performance of more than 350 people, developing a strong, positive team environment, facilitating innovation, and ensuring a high degree of engagement
- Negotiation with real state holdings to optimize rental costs
- Online and offline go to market for product launching
- Work with the finance, accounting, and legal teams to ensure committed P&L targets and commercial forecasts
- Major achievements: development of a high-performance professional team, revenue growth of more than 3x and considerable increase in profitability
- Implementation of new online functionalities and BI tools.
Commercial Director
GARBARINO S.A
10.2019 - 02.2020
- Responsible for strategic planning and business execution for Garbarino, Compumundo, Ipoint, and own factory in Tierra del Fuego.
Commercial Sr. Manager for Technology department
GARBARINO S.A
01.2017 - 10.2019
- Responsible for strategic planning and business execution for Garbarino, Compumundo, Ipoint, Samsung Stores and own factory in Tierra del Fuego, of the following business units: Mobile, IT, Gaming, Audio and Accessories
- Technology Business represent near 50% of total revenue of the Group
- End to end develop of own brand line up for main categories
- Work very close with financial team in order to find best alternatives for business funding
- Major achievements: Consolidate leadership of main categories, implementation of business analytics solutions, achieve with own brand more than 50% of in-house market in main categories, reorganization of commercial team result oriented.
Commercial Sr. Manager for Mobile Business
GARBARINO S.A
05.2015 - 01.2017
- Mid and long term, sales & marketing plan development and execution for Garbarino and Compumundo (estimated yearly revenue of USD 300 Millions)
- Digital and physical stores strategy set up, clustering of POS, optimization of capillarity, targeting for sales floor man, define new displays for POS, main actions to capture M/S by region
- Implementation of commercial strategy, defining pricing, financial costs, stock management and main business KPI
- Briefing for market researches in order to identifying opportunities in main segments of consumers and main drivers
- Briefing for advertising department in order to develop marketing campaign relevant for main target and with focus on competitive advantages
- Major achievements: Profit CAGR for cellular business of 100% YoY and 30% for Tablet bizz
- Gain 4% of value share in Garbarino and 1% in Compumundo during 2015
- Set up a new commercial team, and implement new business opportunities for the company.
Sales carrier Senior Manager
SAMSUNG ELECTRONICS ARGENTINA S.A
03.2011 - 04.2015
- Responsible for Movistar Business Argentina & Uruguay
- Sales & Marketing plan development and execution (estimated yearly revenue of USD 211 Millions)
- Channel strategy set up, maximizing sales performance according to product mix
- Implementation of commercial strategy with retailers in order to maximize sales performance on indirect channels
- Major achievements: Sales growth and profitability improvement
- 20% Increase of total MS; achieving 64% of value Share, and becoming company´s main account in terms of revenue and profit.
Brand Manager- Mobile division
SAMSUNG ELECTRONICS ARGENTINA S.A
11.2010 - 03.2011
- Strategic marketing plan development, both Samsung brand and mobile segment
- Product release campaigns: ATL & BTL
- Media planning, advertising agencies´ management and external partnerships
- Brand´s positioning strategy
- Increasing brand awareness & preference among consumers
- Strategic consumer understanding and segmentation.
Co-Marketing Assistant Manager- Mobile division
SAMSUNG ELECTRONICS ARGENTINA S.A
01.2009 - 01.2010
- 360 Marketing campaigns´ development and follow up, for main customers (Claro, Personal, Movistar and countrywide retails)
- Products launch and seasonal campaigns planning, supporting main products’ sell out and customer relation management
- Major achievements: Develop with Personal strong positioning in youth segment throughout musical sponsorships and marketing campaign focused on target
- Noteworthy improvement in the share of Samsung on media campaigns from Movistar and Claro.
Assistant Brand Manager-Mobile division
SAMSUNG ELECTRONICS ARGENTINA S.A
01.2008 - 01.2009
- BTL actions
- Display materials development and sales activities on POS coordination
- Researches & Retail behaviors analysis, competitive assessments and segmentation studies
- Marketing´s Budget management, reporting ROI and I/R to HQ.
Administrative Assistant
INNOVA-T
01.2007 - 01.2008
- Financial funds’ management, for market and scientific researches
- Accounts follow up (cash flow and main financial rates).
Sales Executive
B-T PRINT (Graphic design and visual productions)
01.2002 - 01.2007
- Sales responsible for design solutions and visual productions, related to POS materials.
Education
Diploma course in data science (Universidad Austral)
Bachelor of Marketing -
Universidad de Ciencias Empresariales y Sociales (UCES), Argentina
Professional musician -
Berklee College of Music, Argentina
FCE (First certificate in English) -
BEC (Business English certificate) -
Skills
Strategic Planning and Execution
Negotiation & Sales Channel Management (E-Commerce, POS, B2C, B2B)
Economic and Financial KPI
Competitive Strategy
Team Leadership
Client and Partner Relationship
Business Intelligence
Marketing and Brand Positioning
Personal Information
- Date of Birth: 12/29/83
- Marital Status: Single
Timeline
Regional Commercial & SVA Vicepresident
MIRGOR S.A
07.2023 - Current
Head of Commercial Department
MIRGOR S.A
03.2022 - Current
Head of Samsung Retail
MIRGOR S.A
02.2020 - 03.2022
Commercial Director
GARBARINO S.A
10.2019 - 02.2020
Commercial Sr. Manager for Technology department
GARBARINO S.A
01.2017 - 10.2019
Commercial Sr. Manager for Mobile Business
GARBARINO S.A
05.2015 - 01.2017
Sales carrier Senior Manager
SAMSUNG ELECTRONICS ARGENTINA S.A
03.2011 - 04.2015
Brand Manager- Mobile division
SAMSUNG ELECTRONICS ARGENTINA S.A
11.2010 - 03.2011
Co-Marketing Assistant Manager- Mobile division
SAMSUNG ELECTRONICS ARGENTINA S.A
01.2009 - 01.2010
Assistant Brand Manager-Mobile division
SAMSUNG ELECTRONICS ARGENTINA S.A
01.2008 - 01.2009
Administrative Assistant
INNOVA-T
01.2007 - 01.2008
Sales Executive
B-T PRINT (Graphic design and visual productions)
01.2002 - 01.2007
Diploma course in data science (Universidad Austral)
Bachelor of Marketing -
Universidad de Ciencias Empresariales y Sociales (UCES), Argentina
Professional musician -
Berklee College of Music, Argentina