Santiago Rodríguez David

Key Role 🌎: Contributed to the successful launch of Pluto TV across Latin America, Brazil, Europe, Nordics, and Canada.

🎬 Content Intake Management: Oversaw meticulous intake of 50,000+ hours of diverse content for seamless onboarding.
🛠️ CMS Quality Control: Utilized a Content Management System (CMS) to meticulously review audiovisual files, addressing closed captions, visual errors, audio issues, and pixelation/macroblocks.
📊 Metadata Oversight: Ensured comprehensive content accuracy through meticulous assessment and control of metadata.
💻 API File Handling: Edited and ingested API Files (.json) in the CMS, showcasing technical acumen and attention to detail.
🔄 MAM Integration: Successfully integrated Media Assets Manager (MAM) for streamlined asset management, ensuring an efficient workflow.
🌐 QC Representative: Appointed as QC representative for Content Operations, contributing to international workflow alignment.
🤝 Cross-Team Collaboration: Facilitated international collaboration through JIRA, Labs integration, and efficient communication via Slack.
🔍 Collaborated on analyzing JSON structure for seamless integration of PLUTO TV with TV Azteca. Also team member for the new CMS integration and work-flow alignment.

📱 Content Generation and Publication:
Drove the dynamic generation and publication of engaging content on Instagram and Facebook, ensuring a vibrant and appealing brand presence.
📅 Monthly Content Calendar Preparation:
Crafted a comprehensive monthly content calendar, strategically aligning brand narratives with seasonal themes and trending topics.
🔍 Trend Research and Market Analysis:
Conducted in-depth research on emerging trends and market dynamics, leveraging insights to inform content strategy and campaign planning.
🚀 Social Media and Google Ad Campaigns:
Executed impactful campaigns on social networks and Google AdWords, enhancing brand visibility and driving targeted engagement.
📊 Data Analysis with Facebook Insights:
Leveraged Facebook Insights for meticulous data analysis, extracting actionable insights to refine content strategies and campaign performance.
👥 Community Interaction and Contest Management:
Actively engaged with the user community, fostering interaction and managing contests to enhance brand loyalty and user participation.
🎥 Video and Image Editing and Production:
Led the editing and production of compelling videos and images, ensuring visually captivating content aligning with brand aesthetics.

This role not only allowed me to shape the digital narrative for renowned brands but also provided a platform to strategically navigate the ever-evolving landscape of social media marketing.

🎥 Audiovisual Journalism: Created captivating audiovisual journalistic content for the Bachelor of Marketing and other programs within the Faculty of Economics
🚀 Social Media Promotion: Strategically promoted content via social networks, leveraging videos and images to expand audience reach.
🛠️ Adobe Premiere Pro and Photoshop: Utilized Adobe Premiere Pro and Photoshop for video editing and image enhancement, elevating the visual appeal of produced content.
📅 Academic Coordination: Orchestrated course schedules for UCA Marketing students, including teacher assignments and final dates.
👩‍🎓 Student Engagement: Provided support and information to students at the entrance table, ensuring a positive experience.
👥 Teacher Recruitment: Led the search and selection of new teachers, facilitating interviews with the Director of the Marketing program.
🎤 TEDxUCA Project Team Member: Played a vital role in the work team for the TEDxUCA project in 2015/2016.

📝 News Reporting: Authored compelling news articles for El País Uruguay's digital portal, ensuring accurate and engaging storytelling.
🔍 Analysis and Monitoring: Conducted analysis, monitoring, and real-time updates of news published throughout the day on the El País website, staying abreast of current events.
🖼️🎬 Media Editing: Proficient in image and video editing for El País, enhancing the visual appeal and multimedia elements of news content.
📱 Social Media Management: Edited and managed El País Uruguay's Twitter and Facebook accounts, strategically sharing news and engaging with the audience.
🎤 Cultural Event Coverage: Provided live coverage of recitals, shows, and cultural events related to music and art for El País Uruguay, capturing the essence of the events.
🎙️ Interview Coordination: Led the preparation, coordination, and execution of interviews for El País Uruguay, ensuring in-depth and insightful content.