Dynamic National Sales Manager with over 26 years of experience at FMC Corporation, driving sales growth and market access in the Southern Cone. Expert in strategic planning and team development, achieving a remarkable 10x profit increase in five years. Bilingual in Spanish and Italian, with strong relationship-building skills to enhance B2B initiatives.
I LEAD FMC, ONE OF THE MOST SIGNIFICANT WORLD BUSINESS IN SOUTHERN CONE REGION (ARGENTINA, PARAGUAY, CHILE, PERU, URUGUAY AND BOLIVIA), WITH ACCOUNTABILITY GROSS MARGIN, MARKET ACCESS, SALES AMN MARKETING. I HAVE IMPLEMENTED BEST PRACTICES DEVELOPED IN EARLIER ROLES ACROSS REGION. SALES GREW IN A HIGHLY VOLATILE MARKET, INCREASING PROFITS BY 10X EN FIVE YEARS. 2024 FULL YEAR GROSS SALES 190 Mi USD.
- Created a culture of risk-taking and accountability by implementing a project management approach.
- Built a robust market access loyalty, increased sales and market share for FMC´s portfolio in South region reaching 8% Market share and 12% with out Glyphosate, with redesigned and efficiently incentive plans.
- I lead the acquisition and the strategies implementation for CHEMINOVA (2016) and Dupont´s aassets (2017) throughout all the South America region.
- I developed the B2B business in the region as one of the main axes of growth, reaching 100 million USD in sales.
- I work with commitment and responsibility. I have more than 26 years of experience in the CROP PROTECTION MARKET market, and I am challenged by long-term and innovation projects.
- I was responsible for launching FMC into the market as a distributor and B2B business access company.
- I leaded the launching for 10 new NPI products in the region, achieving significant sales increases.
- Following the acquisitions of CHEMINOVA and DUPONT, I was responsible for streamlining and creating a new portfolio that brought the region to USD 300 million in gross sales in 2022.
- I opened the market access in Chile, Paraguay, Bolivia, and Peru, increasing the number of distributors and providing a portfolio tailored to each channel.
- Boosted brand awareness and generated value while managing internal and external marketing campaigns and programs.
- Managed social media accounts for optimal audience engagement and increased online presence.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Collaborated with cross-functional teams to ensure consistent branding across all company touchpoints and communications channels.
- I was responsible for assembling FMC's first high-performing marketing team in the Southern Cone.
- I led the region's Diamides strategy versus generics and implemented business-related marketing with a high impact on results.
- I was hired by FMC to develop the business in Argentina through a JV (Joint Venture). At the time, the company only had three employees and a B2B business of $7 million.
- We developed a commercial company, aiming for business growth through this JV, reaching gross sales of $40 million. We then closed the business in 2016 and established a local presence as FMC.
- This experience was fantastic because we developed a business from the ground up, creating the structure, portfolio, systems, administrative team, logistics, and expanding our records. This was FMC's first step in the region, aiming to reach $300 million in gross sales by 2022.
- I joined DuPont in 1999, while still studying Marketing, as a junior to the General Manager.
- After 10 months, I was promoted to a Sales Administration position, focusing on commercial and financial analysis.
- In 2003, with my studies complete and my graduate studies in Strategic Marketing in full swing, I was invited by DuPont to join the marketing team as a Market Developer for Specialty Crops (Sugarcane, Citrus, Cotton, Sunflower, Rice).
- In 2005, DuPont had access to its own market, with direct sales to producers through 40 SIPs (points of sale), and I was appointed Manager of a business unit that included grain storage and sales of the entire CPP, seeds, and fertilizer portfolio.
I managed 10 people with a business worth USD 14 million. It was one of the best experiences of my life, because I had the opportunity to meet and understand the end customer: farmers.
I led quality work, growing sales and grain storage, and we were able to increase the client base by more than 50%.
- In 2009, I was promoted to Regional Sales Manager, managing 10 SIPs (point of sales) in sales management, results, people, and growth planning.
This was my last position at Dupont until I retired and joined the FMC project in 2010.