Sergio Machado

• Led cross-functional teams in data integration projects between AWS RDS and Salesforce, managing full project lifecycle.
• Drove continuous improvement initiatives in data quality by identifying issues and coordinating solutions with development teams.
• Collaborated with marketing team to optimise Salesforce data integration for enhanced campaign segmentation.
• Participated in implementation of customer scoring models based on RFM, initially testing and now adapting models to meet brand needs.
• Supported multiple Agile/Scrum teams in planning, defining scope, and designing technical solutions for smooth delivery.
• Developed and maintained datasets for dashboards in Tableau and Power BI to monitor data quality metrics.
• Worked remotely with distributed teams in India and United States to ensure effective communication and alignment.

- Advanced customization of the Teradata CIM CRM platform, integrating it with the Data Warehouse and multiple contact channels: email, ATMs, home banking, call center, among others.
- Business requirements analysis and technical solution design: proposal development, effort estimation, and comprehensive documentation (BRDs, process flows, use cases, technical and functional documentation).
- End-user support in the creation, configuration, and tracking of customer journeys, ensuring a consistent omnichannel experience.
- Installation, configuration, and customization of Teradata CIM software on Linux servers, including script development for automation and maintenance.
- Execution of UAT and implementation of functional enhancements in the Teradata campaign manager.
- Development of database objects: views, stored procedures, triggers, and materialized views, optimizing query and process efficiency.
- Continuous monitoring and performance tuning of database systems.
- Data extraction, transformation, and loading using native Teradata tools: TPT, FastLoad, FastExport, and BTEQ .

- Design and execution of customized SEO campaigns for clients, aimed at improving organic visibility and search engine rankings.
- Implementation of online search strategies, including keyword analysis, content optimization, and site structure.
- Development and editing of websites with a focus on SEO improvements, including PHP and HTML code optimization.
- Monitoring and analyzing results using tools such as Google Analytics, AdSense, AdWords, and SEOquake to evaluate performance and adjust strategies.
- Creation and optimization of web content, including strategic keyword integration to improve search engine rankings.

- Network activity monitoring, fast response on case network error report events on different platforms, including Linux, Base24, Tandem, Avaya IVR, Checkpoint firewall, Windows servers.
- Evaluate network performance and create improvement strategies.
- Proactive supervision and control, generation and execution of scheduled maintenance.
- Documented problem solving and actions carried out by the team.
- Server virtualizations in VMWare.

Customer service, account analysis, monitoring and customers claims resolution .