Shanya Register
Bentonville
Summary
Forward thinking Associate Category Manager with more than six years of experience in customer facing, data analytics and marketing. Experiencing ranging from developing and executing category strategies and supplier business reviews. Responsible for improving company profitability by maintaining a strong category and competitive understanding.
Overview
6
6
years of professional experience
Work History
Associate Category Manager
WK Kellogg Company
06.2023 - Current
- Formalized a new role and created effective processes for Joint Business Partnership planning and assortment/distribution optimization
- Facilitate and lead twice annual assortment and shelving customer meetings
- Develop planograms and utilize JDA to build out shelving plans to align with Sam's club and Walmart buyer strategy
- Drove sales growth by identifying emerging market trends and adjusting product assortments accordingly.
- Enhanced cereal category performance by analyzing sales data and implementing strategic merchandising plans
Associate Category Manager
Kellogg Company
10.2022 - 06.2023
- Work with category strategy to attain shelving priorities and assortment mix to maximize category growth
- Manage Crackers, canister snacks, On-the-Go, Frozen Veggie and Front end Categories
- Drive efficiencies through data analytics in Nielsen & Numerator and perform competitive analysis by category, brand and item level
- Responsible for calling on category buyers and managers through building review presentations
Kellogg Sales Representative
Kellogg Company
04.2019 - 10.2022
- Position managing 24 Walmart stores by selling, negotiating, and executing business and marketing plans for Kellogg brands
- Utilized sales competencies such as compression selling, creating win-win commercial plans, and driving customer engagement to continue to increase sales within Sarasota territory
- Drafted creative sales plans and post-promotional analyses based on region, consumer trends, and past analytics across all categories
- Sold over $9.1 million annually by executing sales calls at store and headquarter-level across territory through negotiating with Store managers to approve additional purchases of Kellogg Products for exceptional displays
Internship
Coca-Cola Company
03.2018 - 08.2018
- Summer internship spent working with Coca-Cola Company in various departments and areas dealing with marketing performance
- Worked Hands on with production, sales and on-premise departments to distribute products to local and national consumers
- Worked with Coca-Cola West Region Vice President to recommend and draft improved innovations for company that would help increase market share by 10%
- Designed presentation with colleagues for supervisor and presented it to various departments capitalizing on key takeaways and overall experience
Education
Bachelor’s Degree - Business Marketing; Administration
Grambling State University
Grambling, LA08.2021
Skills
- Panel Data Analytics
- Luminate
- Numerator Insights
- Kantar
- Retail and Customer Facing
- Microsoft Word, Excel & Powerpoint
- Forecasting, Planning and Consumer Trends Analytics
- Circana/ IRI/ Madrid 20
- Nielsen Discover
Timeline
Associate Category Manager
WK Kellogg Company
06.2023 - Current
Associate Category Manager
Kellogg Company
10.2022 - 06.2023
Kellogg Sales Representative
Kellogg Company
04.2019 - 10.2022
Internship
Coca-Cola Company
03.2018 - 08.2018
Bachelor’s Degree - Business Marketing; Administration
Grambling State University
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